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 4.

Strategic Intent : Concept of Vision and Mission, Goals, values


 5. Business Ethics & Corporate Social Responsibility

 1.Introduction to the concepts of Strategy and Strategic ManagementURL

 2.Overview of Strategic Management ProcessURL

 3. Classification and Levels of StrategyURL

 Business Ethics & Corporate Social ResponsibilityURL


 PESTEL approachFile

 2. Industry Analysis using Porter’s 5 Forces and 6 Forces model

 3.•Changing dynamics in the VUCA worldURL


 4. Value chain AnalysisFile
 5. Resource Based View of the Firm-VRIO FrameworkFile
 6. Scenario AnalysisFile
 7. SWOT Analysis and TOWS MatrixFile

 1. Corporate Strategies: Strickland’s Grand Strategy Selection MatrixURL

 2. Portfolio Analysis using BCG and GE Nine Cell MatrixPage


 3. Ansoff’s Product Market Matrix.File

 4. Porter’s Model of Generic Business StrategiesURL

 5. Changing dynamics of strategic growth: Technology driven aggregation and large


scale consolidationURL

 1. Volatility of Industry Structures and Life Cycle StagesURL

 2. Defensive and Offensive strategiesURL


 3. • Innovation and disruption, Blue Ocean Strategy Frameworks and ToolsFile

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