Tourism Marketing

Calonzo, Joyce G. February 17, 2020

H228 Prof. Hipolito

TV SHOW: Banana Sundae

17 Minutes TV Show
Commercial (8:35 Target Market Target Market’s Demographic Profile
mins) Age Gender Social Class
1. Sky Cable  Families  Kids (4-11 yrs  Male  Upper Class
 Kids old)  Female  Middle Class
 Adolescence  Working
(12-18 yrs old) Class

2. Tolak Angin Herbal  Working  Young Adult  Male  Middle Class
Supplement Adults (20-30 yrs old)  Female  Working
 Athletes  Middle Adult Class
(40-64 yrs old)  Lower Class

3. Lady’s Choice Real  Families  Kids (4-11 yrs  Male  Middle Class
Ham  Kids old)  Female  Working
 Food  Adolescence Class
Business (12-18 yrs old)
Owners  Young Adult
(20-30 yrs old)

4. Dove Shampoo  People  Adolescence  Male  Upper Class

who are (12-18 yrs old)  Female  Middle Class
concern  Young Adult  Working
with their (20-30 yrs old) Class
health and  Middle Adult
well being (40-64 yrs old)
5. Rebisco Filling  Filipino  Kids (4-11 yrs  Male  Middle Class
Families old)  Female  Working
 Kids and  Adolescence Class
adults (12-18 yrs old)  Lower Class
 Young Adult
(20-30 yrs old)
 Middle Adult
(40-64 yrs old)

6. Nivea Women  People  Adolescence  Female  Upper Class

who are (12-18 yrs old)  Middle Class
concern  Young Adult  Working
with their (20-30 yrs old) Class
health and  Middle Adult
well being (40-64 yrs old)
 Adults
7. Great Taste White  Adults  Young Adult  Male  Middle Class
(20-30 yrs old)
 Tourism Marketing

 Middle Adult  Female  Working

(40-64 yrs old) Class
 Lower Class

8. Downy Antibac  Mothers  Young Adult  Female  Upper Class

 Families (20-30 yrs old)  Middle Class
 Middle Adult
(40-64 yrs old)
9. Choco Mucho  Kids &  Kids (4-11 yrs  Male  Upper Class
Adults old)  Female  Middle Class
 Adolescence  Lower Class
(12-18 yrs old)
 Young Adult
(20-30 yrs old)
 Middle Adult
(40-64 yrs old)
10. Head &  People  Adolescence  Male  Upper Class
Shoulders Shampoo who are (12-18 yrs old)  Female  Middle Class
concern  Young Adult  Lower Class
with their (20-30 yrs old)
health and  Middle Adult
well being (40-64 yrs old)
 Families
11. Lactum 1-3 years  Mothers  Early Childhood  Male  Upper Class
old and Babies (1-3)  Female  Middle Class
 Families  Working
Class
12. Chowking Savers  Working  Adolescence  Male  Middle Class
adults (12-18 yrs old)  Female  Working
 Students  Young Adult Class
(20-30 yrs old)
13.Centrum Advance  Adults  Young Adult  Male  Upper Class
 People (20-30 yrs old)  Female  Middle Class
who are  Middle Adult
concern (40-64 yrs old)
with their
health and
well being
14. Kopiko Brown  Adults  Young Adult  Male  Middle Class
Coffee (20-30 yrs old)  Female  Working
 Middle Adult Class
(40-64 yrs old)  Lower Class
15. Dove Soap Bar  Adults  Kids (4-11 yrs  Male  Upper Class
 People old)  Female  Middle Class
who are  Adolescence  Working
concern (12-18 yrs old) Class
with their  Young Adult
health and (20-30 yrs old)
well being  Middle Adult
 Tourism Marketing

 Kids (40-64 yrs old)

 Families
16. Del Monte  Adults  Young Adult  Male  Upper Class
Pineapple Juice  People (20-30 yrs old)  Female  Middle Class
who are  Middle Adult  Working
concern (40-64 yrs old) Class
with their
health and
well being
17. Rexona Dry  People  Adolescence  Female  Upper Class
Serum who are (12-18 yrs old)  Middle Class
concern  Young Adult  Working
with their (20-30 yrs old) Class
health and  Middle Adult
well being (40-64 yrs old)
18. Jollibee Chicken  Kids  Kids (4-11 yrs  Male  Middle Class
Joy  Families old)  Female  Working
 Adolescence Class
(12-18 yrs old)
 Young Adult
(20-30 yrs old)
 Middle Adult
(40-64 yrs old)
19. Ariel Insta Shine  Families  Young Adult  Male  Upper Class
 Mothers (20-30 yrs old)  Female  Middle Class
 Middle Adult  Working
(40-64 yrs old) Class
20. Poten-cee With  People  Young Adult  Female  Middle Class
Collagen Vitamins who are (20-30 yrs old)  Working
concern  Middle Adult Class
with their (40-64 yrs old)
health and
well being
13 Minutes TV Show
Commercial (6:75 Target Market Target Market’s Demographic Profile
mins) Age Gender Social Class
1. Nescafe  Adult  Young Adult  Male  Middle Class
(20-30 yrs old)  Female  Working
 Middle Adult Class
(40-64 yrs old)  Lower Class
2. Domex  Mothers  Young Adult  Female  Upper Class
(20-30 yrs old)  Middle Class
 Middle Adult
(40-64 yrs old)
3. Promil Gold  Families  Early Childhood  Male  Upper Class
 Mothers (1-3)  Female  Middle Class
and Babies  Working
Class
4. ING Savings  Couples  Young Adult  Male  Upper Class
 Tourism Marketing
Account  Families (20-30 yrs old)  Middle Class
 Adult  Middle Adult  Female  Working
(40-64 yrs old) Class
5. Greenwich Pizza  Families  Adolescence  Male  Upper Class
 Adult (12-18 yrs old)  Female  Middle Class
 Young Adult  Working
(20-30 yrs old) Class
 Middle Adult
(40-64 yrs old)
6. Nutri Chunks  Dog  Young Adult  Male  Upper Class
Owners (20-30 yrs old)  Female  Middle Class
 Middle Adult
(40-64 yrs old)
7. Joy Dishwashing  Mothers  Young Adult  Male  Upper Class
Liquid  Families (20-30 yrs old)  Female  Middle Class
 Middle Adult  Working
(40-64 yrs old) Class

8. Kinder Joy Egg  Families  Kids (4-11 yrs  Male  Upper Class
 Kids old)  Female  Middle Class

9. Palmolive  Adults  Adolescence  Female  Middle Class

Shampoo  People (12-18 yrs old)  Working
who are  Young Adult Class
concern (20-30 yrs old)  Lower Class
with their  Middle Adult
health and (40-64 yrs old)
well being
 Families
10. Enfagrow  Families  Early Childhood  Male  Upper Class
 Mothers (1-3)  Female  Middle Class
and Babies
11. Sangobion Iron  Working  Young Adult  Male  Upper Class
plus Adults (20-30 yrs old)  Female  Middle Class
 People  Middle Adult  Working
who are (40-64 yrs old) Class
concern
with their
health and
well being

12. Kopiko Black  Adult  Young Adult  Male  Middle Class

(20-30 yrs old)  Female  Working
 Middle Adult Class
(40-64 yrs old)  Lower Class
13. Safeguard Soap  Adults  Kids (4-11 yrs  Male  Middle Class
 People old)  Female  Working
who are  Adolescence Class
concern (12-18 yrs old)  Lower Class
 Tourism Marketing
with their  Young Adult
health and (20-30 yrs old)
well being  Middle Adult
 Kids (40-64 yrs old)
 Families
14. Del Monte Quick  Mothers  Young Adult  Female  Middle Class
& Easy  Families (20-30 yrs old)  Working
 Adults  Middle Adult Class
(40-64 yrs old)
15. Dove Deodorant  People  Adolescence  Male  Upper Class
who are (12-18 yrs old)  Female  Middle Class
concern  Young Adult(20-  Working
with their 30yrs old) Class
health and  Middle Adult
well being (40-64 yrs old)
16. Jollibee  Families  Adolescence  Male  Middle Class
JolliSavers  Kids (12-18 yrs old)  Female  Working
 Students  Young Adult(20- Class
30yrs old)
 Middle Adult
(40-64 yrs old)
17. Downy Detergent  Mothers  Young Adult(20-  Female  Upper Class
 Families 30yrs old)  Middle Class
 Middle Adult  Working
(40-64 yrs old) Class

18. Baygon  Families  Young Adult(20-  Male  Upper Class

 People 30yrs old)  Female  Middle Class
who are  Middle Adult
concern (40-64 yrs old)
with their
health and
well being
9 Minutes TV Show
Commercial (7:27 Target Market Target Market’s Demographic Profile
mins) Age Gender Social Class
1. Jollibee Burger  Families  Adolescence  Male  Middle Class
Steak  Kids (12-18 yrs old)  Female  Working
 Students  Young Adult(20- Class
30yrs old)
 Middle Adult
(40-64 yrs old)
2. Pediasure Plus  Families  Early Childhood  Male  Upper Class
 Mothers (1-3)  Female  Middle Class
and Babies  Working
Class
3. Vicks  Families  Kids (4-11 yrs  Male  Upper Class
 People old)  Female  Middle Class
who are  Adolescence  Working
 Tourism Marketing
concern (12-18 yrs old) Class
with their  Young Adult(20-
health and 30yrs old)
well being  Middle Adult
(40-64 yrs old)
4. Clear Men  People  Adolescence  Male  Middle Class
who are (12-18 yrs old)  Working
concern  Young Adult(20- Class
with their 30yrs old)
health and  Middle Adult
well being (40-64 yrs old)

5. Fudgee Bar  Kids  Kids (4-11 yrs  Male  Middle Class

Chocolate Trio  Families old)  Female  Working
 Adolescence Class
(12-18 yrs old)  Lower Class
 Young Adult(20-
30yrs old)
 Middle Adult
(40-64 yrs old)
6. Celeteque Facial  People  Adolescence  Male  Upper Class
Wash who are (12-18 yrs old)  Female  Middle Class
concern  Young Adult(20-
with their 30yrs old)
health and
well being

7. Downy Perfume  Families  Young  Female  Upper Class

 Mothers Adult(20-30yrs  Middle Class
old)
 Middle Adult
(40-64 yrs old)
8. Great Taste Choco  Adult  Young Adult  Male  Middle Class
(20-30 yrs old)  Female  Working
 Middle Adult Class
(40-64 yrs old)  Lower Class
9. Ferrero Rocher  Families  Adolescence  Male  Upper Class
 Couples (12-18 yrs old)  Female  Middle Class
 Young Adult(20-
30yrs old)
 Middle Adult
(40-64 yrs old)

10. Pantene  People  Adolescence  Female  Upper Class

Conditioner who are (12-18 yrs old)  Middle Class
concern  Young Adult(20-  Working
with their 30yrs old) Class
health and  Middle Adult
well being (40-64 yrs old)
 Tourism Marketing

11. Lactum 3+  Families  Early Childhood  Male  Upper Class

 Mothers (1-3)  Female  Middle Class
and Babies
12. Chowking Pork  Families  Adolescence  Male  Middle Class
Chowfan  Kids (12-18 yrs old)  Female  Working
 Students  Young Adult(20- Class
30yrs old)
 Middle Adult
(40-64 yrs old)
13. Centrum Silver  Adults  Young Adult  Male  Upper Class
Advance  People (20-30 yrs old)  Female  Middle Class
who are  Middle Adult
concern (40-64 yrs old)
with their
health and
well being
14. Kopiko Blanca  Adults  Young Adult  Male  Middle Class
(20-30 yrs old)  Female  Working
 Middle Adult Class
(40-64 yrs old)  Lower Class
15. Gyne Pro  Adults  Young Adult  Female  Middle Class
Feminine Wash  People (20-30 yrs old)  Working
who are  Middle Adult Class
concern (40-64 yrs old)
with their
health and
well being
16. Del Monte Fit &  Adults  Young Adult  Male  Upper Class
Right  People (20-30 yrs old)  Female  Middle Class
who are
concern
with their
health and
well being
17. Rexona  People  Adolescence  Male  Upper Class
Deodorant who are (12-18 yrs old)  Female  Middle Class
concern  Young Adult(20-  Working
with their 30yrs old) Class
health and  Middle Adult
well being (40-64 yrs old)
18. Jollibee Chicken  Kids  Kids (4-11 yrs  Male  Middle Class
Joy  Families old)  Female  Working
 Adolescence Class
(12-18 yrs old)
 Young Adult
(20-30 yrs old)
 Middle Adult
(40-64 yrs old)
 Tourism Marketing
19. Breeze  Families  Young  Female  Upper Class
 Mothers Adult(20-30yrs  Middle Class
old)
 Middle Adult
(40-64 yrs old)
20. Sky Fiber Internet  Families  Kids (4-11 yrs  Male  Upper Class
old)  Female  Middle Class
 Adolescence  Working
(12-18 yrs old) Class
 Young Adult(20-
30yrs old)
 Middle Adult
(40-64 yrs old)