MARKET ANALYSIS

Summary and How is it related to your new

  Reference
business in its future success?

 
The men's clothing purchased at industry
Economic conditions establishments are considered highly  
discretionary because they are typically
branded or tailored, which makes them more
expensive for consumers.

  Over the next five years, a large portion of

the baby-boomer generation is expected to  
Demographic trends
retire, limiting demand for men's attire from
this market segment.

Consistently increasing external competition

Competitive conditions from online retailers will likely suppress  
value-based industry retailer performance over
the five years to 2025, which will
subsequently pressure profit.

Consumer Attitudes about

Classical Styles (if    
applicable)

Consumer Attitudes about

Clothing Quality (if    
applicable)

Consumer Attitudes about

Sustainability (if    
applicable)

Reference:

O'Connor, Claire. “Men's Clothing Stores in the US.” Error, June 2020,

my.ibisworld.com/download/us/en/industry/1066/1/0/pdf. 
 SWOT AND COMPETITIVE ANALYSIS
SWOT:
All-Day, Any Event classification for Traditional men attire has become a
attire. c;passic go-to for men's office/work
Reasonable start-up cost. attire; therefore, the market is
saturated.

Strength Weakness

Opportunity Threats
New guidelines of work attire. Growing demographic
Men are expressing their feminine
side more.

COMPETITIVE:
Luxurious

Innovative Traditional

Thrifty