Introduction

Hi and welcome to this course on Technology in Travel. I’m Sophie and I’ll be your guide
through the course.

To read what I’m saying download the Captions from the Resources section of the Menu in
the top-right corner of the screen. When you are ready to begin click Next.

Welcome & Navigation

Take a moment to review how to navigate this course:

• Click the Next and Previous buttons to navigate between slides;
• The status bar shows the time remaining until the narration for the slide has finished;
• Use the menu button to toggle the menu from where you can navigate to any section
in the current Unit;
• You can also download the transcript for what I’m saying from the Resources tab in
the Menu. You may also download an Advance Organizer for each Unit from the
Resources tab. These Advance Organizers provide you with the Learning Objectives
and Key Learning Points for each Unit.

Click Next when you are ready to start.

Prerequisites

Before starting you should be familiar with the following:

• Ancillary products offered by Airline suppliers;
• GDS functionality and booking procedures;
• Airline website functionalities and design.

Learning Objectives

This course will provide you with an overview of the following:

• How travel agents are making and managing flight reservations
via the GDS systems;
• How NDC enables airline suppliers and online booking engines
to enhance the distribution of travel products and overcome
limitations such as ancillary sales;
• How new technologies are changing the travel shopping and
journey experience for self-service consumers;
• Core changes / benefits that New Distribution Capability (NDC)
will create for travelers and travel professionals.

© 2019 International Air Transport Association. All rights reserved. Montreal — Geneva Page 1 of 2
Overview

This course is divided into three Units:

• Unit 1
Illustrates how airlines distribute their products and services to market through a variety of
distribution channels. It gives an overview of how travel products are traditionally distributed to
customers through direct and indirect channels.

• Unit 2
Will introduce you to the New Distribution Capability (abbreviated as NDC) – this is the standard
developed by IATA that is being adopted by many industry players to improve the distribution of
travel products. It changes the way systems present airline products and services. Today’s
travel consumers demand that suppliers deliver a personalized experience. This new standard
allows travel suppliers and intermediaries more flexibilities to customize the journey.

• Unit 3
Examines the future landscape of travel distribution. It looks at how NDC allows market
participants to simplify travel by taking advantage of new technologies to improve customer
service and customer experience.

© 2019 International Air Transport Association. All rights reserved. Montreal — Geneva Page 2 of 2