Professional Documents
Culture Documents
1
PERSISTENCE
SKYPE GREETING QUOTE Ambition is the path to success. Persistence is the vehicle.
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SKYPE CLOSING
Thank you for studying at Bizmates. (bow)
ACT Share your thoughts.
Would you say persistence is the most important quality to have when it comes to success?
SKYPE GREETING QUOTE If you’ve got a great idea, you need to give it a try. And if you fall flat on your face, pick yourself
up and try again.
Hi, I’m ____. Looking forward to seeing you.
- Sir Richard Branson
1. Greet the student and introduce yourself if necessary. Introduce the goal of the lesson. business magnate
• Today we will do Lesson 2: Dropout Billionaire
• Check if the student has seen the video lesson for this topic
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SKYPE GREETING QUOTE I am not the richest, smartest or the most talented person in the world. But I succeed because I
keep going and going and going.
Hi, I’m ____. Looking forward to seeing you.
- Sylvester Stallone
1. Greet the student and introduce yourself if necessary. Introduce the goal of the lesson. actor / director
• Today we will do Lesson 3: Going The Distance
• Check if the student has seen the video lesson for this topic
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SKYPE GREETING QUOTE However difficult life may seem, there is always something you can do, and succeed at. It
matters that you don’t just give up.
Hi, I’m ____. Looking forward to seeing you.
- Stephen Hawking
1. Greet the student and introduce yourself if necessary. Introduce the goal of the lesson. theoretical physicist
• Today we will do Lesson 4: Amidst The Stars
• Check if the student has seen the video lesson for this topic
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SKYPE GREETING QUOTE So the pie isn’t perfect? Cut it into wedges. Stay in control, and never panic.
TRY 6. Have the student read and answer each question. shone brightest and enthralled the world further with her conquering spirit.
• Throw in some follow-up questions if necessary.
• Help the student organize his/her answers if necessary.
Martha Stewart was indicted for inside trading and incarcerated for five months. Instead of getting
• Try to engage in a brief discussion, but leave enough time for the ACT part.
disheartened, she took her imprisonment in stride and served her time as soon as possible. As soon as
ACT 7. Have the student read the instruction. she was released, she began working to get her business back on track. Although she found herself in
• Encourage the student to talk more by asking follow-up questions.
• Have the student discuss his/her answers by giving examples. trouble again for breaching her contract years later, she braved the ordeal without shedding a single
• Share your insights to make the discussion more engaging. tear or losing composure at a time when there was no other way to go but break down.
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SKYPE GREETING QUOTE I’m convinced that about half of what separates the successful entrepreneurs from the non-
successful ones is pure perseverance.
Hi, I’m ____. Looking forward to seeing you.
- Steve Jobs
1. Greet the student and introduce yourself if necessary. Introduce the goal of the lesson. business magnate
• Today we will do Lesson 6: No Easy Job – Steve Jobs
• Check if the student has seen the video lesson for this topic
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SKYPE GREETING QUOTE In my room as a kid…I’d play a fighter and get knocked to the floor and come back to win.
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SKYPE GREETING QUOTE If you don’t give up, you still have a chance. Giving up is the greatest failure.
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SKYPE GREETING TEST Briefly review the case studies from lessons 2 – 9 and discuss the ones that resonated with you
Hi, I’m ____. Looking forward to seeing you. most.
1. Greet the student and introduce yourself if necessary. Introduce the goal of the lesson.
• We are going to review all the points you learned from Lessons 1 to 9.
□ Lesson 2: Dropout Billionaire – Sir Richard Branson
Coming out on top after every struggle
• Check if the student has seen the video lesson for this topic
TEST 2.
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Have the student read the instruction.
Ask the student to select three topics from the list.
□ Lesson 3: Going the Distance – Sylvester Stallone
• Have the student explain why he/she ranked the topics this way. Working to make one's dream a reality
Ask follow-up questions to make it more engaging.
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3. Give the student feedback. Lesson 4: Amidst the Stars – Stephen Hawking
• Give student feedback/study tips. Use the chat box. Going beyond our physical limits
• If the student passes the REVIEW, congratulate him/her and tell him/her that he/she may go onto
Lesson 11 next time.
• If the student fails the REVIEW, tell the student which lessons he/she needs to redo, and make note
of it for the next trainer.
□ Lesson 5: Triumph & Controversy – Martha Stewart
Braving controversies and tragedies
• Encourage the student to watch the video lesson for the next topic.
• Paste "Thank you" message in the chat box after ending the call
□ Lesson 6: No Easy Job – Steve Jobs
Changing the world one failed attempt at a time
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SKYPE CLOSING
Thank you for studying at Bizmates. (bow) Lesson 7: Man of Many Faces – Dustin Hoffman
Seeing each opportunity as a learning experience
SKYPE GREETING QUOTE The most dangerous thing for a branded product is low interest.
TRY 6. Have the student read and answer each question. Dietrich poured the last of his money and advertising genius into Red Bull and eventually beat the
• Throw in some follow-up questions if necessary.
• Help the student organize his/her answers if necessary. odds. He even found a way to promote its edgy and rebellious culture by leveraging the fact that the
• Try to engage in a brief discussion, but leave enough time for the ACT part. drink was banned in certain countries. To push this image further, Red Bull sponsors extreme sports,
races, and more recently, Red Bull Stratos in which skydiver Felix Baumgartner literally dived from
ACT 7. Have the student read the instruction.
• Encourage the student to talk more by asking follow-up questions. space at 1,342 km/h. No better way of promoting Red Bull’s slogan “It gives you wings” than that.
• Have the student discuss his/her answers by giving examples.
• Share your insights to make the discussion more engaging.
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8. Give the student feedback.
• Give student feedback/study tips. Use the chat box.
TRY Answer these questions.
• Encourage the student to watch the video lesson for the next topic.
• Paste "Thank you" message in the chat box after ending the call. 1. What is your impression or image of Red Bull?
2. Do you think it was a logical move for Dietrich to ignore the results of the marketing research?
3. Can you think of any other examples in which a company was able to spin bad press positively?
SKYPE CLOSING 4. Do you think that marketing research should always dictate a business’ course of action?
Thank you for studying at Bizmates. (bow)
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SKYPE GREETING QUOTE Don’t be scared to make mistakes. Just be quick to recognize them and learn from them as fast
as you can.
Hi, I’m ____. Looking forward to seeing you.
- Tony Tan Caktiong
1. Greet the student and introduce yourself if necessary. Introduce the goal of the lesson. business magnate
• Today we will do Lesson 12: The Giant & The Bee
• Check if the student has seen the video lesson for this topic
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Bizmates Program Level 5 – Rank D – Lesson 12 – The Giant & The Bee
BIZMATES PROGRAM LEVEL 5 I RANK D I LESSON 13 Report an error / Make a suggestion Last revision: 07/29/2020
13
A STORY WORTH SELLING
SKYPE GREETING QUOTE The world has no hold on you. Whatever has a hold on you comes from your mind.
SKYPE GREETING QUOTE It is impossible to live without failing at something…unless you live so cautiously that you might
as well not have lived at all – in which case you fail by default.
Hi, I’m ____. Looking forward to seeing you.
- J.K. Rowling
1. Greet the student and introduce yourself if necessary. Introduce the goal of the lesson. author
• Today we will do Lesson 14: The School Of Magic
• Check if the student has seen the video lesson for this topic
SKYPE GREETING QUOTE We don’t grow unless we take risks. Any successful company is riddled with failures.
3. Ask the student to read the quote. the crisis that hit Johnson & Johnson in 1982. Before the crisis, J&J’s biggest brand was the pain-
• Ask the student how he/she understands the quote. killer Tylenol with over one hundred million users and accounting for 19% of J&J’s revenues. That
• Share your own interpretation if necessary.
year, seven people in Chicago died after someone had, for reasons unknown, tampered with Tylenol
SEE 4. Have the student read the article. bottles and replaced the capsules with cyanide. A public outcry followed and J&J was in major
• Make sure that the student understands the gist of the topic as you go along. trouble.
• Encourage the student to ask you for any unfamiliar words/phrases.
5. Ask the questions below to reinforce the student’s comprehension. Burke immediately put together a seven-member team to deal with the matter. His directive to the
• What was the major crisis that hit Johnson & Johnson in 1982?
team was to first and foremost protect the wellbeing of consumers and save the product second. As
• How did James Burke deal with the situation?
• Do you think most companies have a people-first mentality? such, the company’s first move was to alert the public to stop taking Tylenol until the investigation
was over. J&J then deployed a hotline that consumers could call and also conducted an immediate
TRY 6. Have the student read and answer each question.
• Throw in some follow-up questions if necessary. product recall that resulted in the disposing of 31 million bottles and a loss of 100 million dollars.
• Help the student organize his/her answers if necessary.
• Try to engage in a brief discussion, but leave enough time for the ACT part.
Although J&J understood that they were not responsible for the deaths, they took accountability all
ACT 7. Have the student read the instruction. the same. With this act, J&J secured its position in the minds of the people as a trustworthy company.
• Encourage the student to talk more by asking follow-up questions.
Eventually, Tylenol was re-introduced to the market in a triple-sealed, tamper-proof packaging and
• Have the student discuss his/her answers by giving examples.
• Share your insights to make the discussion more engaging. eventually, tamper-resistant caplets. By 1983, Tylenol’s market share had risen to 35% thanks to
Burke’s speedy response, effective PR, and, most of all, their emphasis on putting people first.
8. Give the student feedback.
• Give student feedback/study tips. Use the chat box.
• Encourage the student to watch the video lesson for the next topic. ▼▼▼
• Paste "Thank you" message in the chat box after ending the call.
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SKYPE GREETING QUOTE I failed. It was a bad beginning. Yes, and I had later troubles. I suppose I never would have done
anything if I hadn’t kept coming back.
Hi, I’m ____. Looking forward to seeing you.
- Milton Hershey
1. Greet the student and introduce yourself if necessary. Introduce the goal of the lesson. business magnate
• Today we will do Lesson 17: The Sweet Taste Of Victory
• Check if the student has seen the video lesson for this topic
SKYPE GREETING QUOTE I just made my album. I did my best, and I uploaded the video [to] YouTube. That was all.
Hi, I’m ____. Looking forward to seeing you. - Park Jae Sang A.K.A Psy
singer / songwriter
1. Greet the student and introduce yourself if necessary. Introduce the goal of the lesson.
• Today we will do Lesson 18: A Style All His Own
• Check if the student has seen the video lesson for this topic
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SKYPE GREETING TEST 1 Briefly review the case studies from lessons 11 – 19 and discuss the ones that resonated with you
Hi, I’m ____. Looking forward to seeing you. most.
1. Greet the student and introduce yourself if necessary. Introduce the goal of the lesson.
• We are going to review all the points you learned from Lessons 11 to 19.
□ Lesson 11: Never Stop – Dietrich Mateschitz
Using criticism to one's advantage
• Check if the student has seen the video lesson for this topic
TEST 1 2.
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Have the student read the instruction.
Ask the student to select three topics from the list.
□ Lesson 12: The Giant & The Bee – Tony Tan Caktiong
• Have the student explain how these topics can help him/her succeed in his/her career/business. Actively looking for opportunities
Ask follow-up questions to make it more engaging.
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TEST 2 3. You may use the following signposts to guide the student: Lesson 13: A Story Worth Selling – Bill Porter
• Think of a situation where persistence would help you in your career. Ignoring rejections
• Name someone you look up to who has such an admirable level of persistence.
TEST 3
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4.
What can you do to develop the same kind of mindset?
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• Give student feedback/study tips. Use the chat box.
• If the student passes the REVIEW, congratulate him/her and tell him/her that he/she may go onto Rank E Lesson 16: For the Love of Dance – Sudha Chandran
next time.
• If the student fails the REVIEW, tell the student which lessons he/she needs to redo, and make note of it Getting back up after a cruel twist of fate
for the next trainer.
• Encourage the student to watch the first video lesson for the next rank.
• Paste "Thank you" message in the chat box after ending the call □ Lesson 17: The Sweet Taste of Victory – Milton Hershey
Persisting despite failing persistently
TEST 2 Talk about what you think it means to be persistent and how one can develop this mindset and
philosophy of never giving up.
TEST 3 Talk about how you overcame hardship with persistence and how you plan to face your current
challenges.