A

Summer Training Project Report

On
“ANALYZING THE BRAND AWARENESS AND PERCEPTION”

Submitted in partial fulfillment of the requirements of

Bachelor of Business Administration (BBA)

UNDER THE SUPERVISION OF :- SUBMITTED BY:-

MR. Rajeev Goel Gautam Chawla
(MANAGER) BBA- 5TH SEM
Submitted to: ROLL NO. - 170004407
Kurukshetra University Kurukshetra Reg, No. 17-APSP-11

Asia Pacific Institute of Information & Technology, Panipat

Kurukshetra University, Kurukshetra

Session 2017-2020
 DECLARTION

This is to certify that I Gautam Chawla, the student of APIIT (Asia Pacific Institute of
Information & Technology, Panipat) studying in BBA 5th Semester, ROLL NO – 170004407
has undergone SUMMER TRAINING at Nestle for 45 days and prepared a project report
entitled for the partial fulfillment of degree of Bachelor of Business Administration.
I hereby declare that the project work entitled “Analyzing the brand awareness and perception”
submitted to the Kurukshetra University, is a record of an original work done by me under the
guidance of Mr. Rajeev Goel (Manager at Nestle) and this project work has not formed the basis
for the award of any other Degree or diploma.
 PREFACE

All the learning in our B.B.A course is practice oriented. However, hands-on experience in the
corporate world during our course is very necessary to be able to test the ability and extent of
learning of the student before fully entering the corporate world.
The six week training which I underwent at Nestle was a wonderful learning experience. I was
assigned the project “Analyzing the brand awareness and perception towards Nestle.”
With the guidance and suggestions provided by Mr. Rajeev Goel my Industry Guide. I started
first phase of my Research i.e. to identify which type of Food Products should market to
particular market segments in India. A survey was undertaken to understand the consumer’s
perception with respect to Nestle While marketing policies the sole duty of an advisor/ agent is to
provide information as per customer requirements.
 ACKNOWLEDGMENT

Gratitude of highest order is expressed to Dr. Khem Chand (Head of Department) for
encouragement and support during my project. His care, endless support and trust motivate me
for opportunity to achieve. This project could not be completed without his insight and achieve.
I am neither expert nor a trend spotter. I am a management student with foundations of
management principles and theories who is keen in different industries, it's happening mainly in
Nestle.
I am highly obliged to Mr.Rajeev Goel, my prime internal guide for his invaluable support;
guidance and knowledge that he has shared with me thereby aiding me in making this project a
success along with other employees who provided their utmost working knowledge, which has
broaden my area of interest and benefited mostly in completing the project.
I am highly grateful to my project guide Mr. Manish Phuyal (Assistant Professor BBA, APIIT)
for her inspiring guidance and blessings for fulfilling the project report. I am very grateful to (Dr.
Manoj Kumar) for her research advice, knowledge and many insightful discussion and
suggestions.
Lastly, I thank faculty and staff members of APIIT, Panipat which gave me an opportunity
regarding training purpose and helped me in building some experience in my career.

Gautam Chawla