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12

HUMSS
Media and Information Literacy

QUARTER 2: WEEKS 7-8

CapSLET
Capsulized Self-Learning
Empowerment Toolkit

 
Schools Division Office of Zamboanga City
Region IX, Zamboanga Peninsula
Zamboanga City

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”

Prepared by: Jeanalyn B. Nieva/ Teacher I
Ramon Enriquez High School
 1

CapSLET
Media and Information Literacy

Subject & IWRBS

Grade Level QUARTER 2 WEEK 7-8 DAY
-12 dd/mm/yyyy
CONTENT Introduction to Media and Information Literacy
MOST Describe how communication is influenced by
ESSENTIAL media and information
LEARNING
COMPETENCY

IMPORTANT: Do not write on this material. Write your answers on the

Learner’s Activity and Assessment Sheets provided separately.

KNOW AND UNDERSTAND

CONTENT STANDARD:
The learner demonstrates understanding of media and information literacy (MIL) and MIL
related concepts

CHECKPOINT: How is communication influenced by media and

information?

I. Communication, Media, Information

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a. Interconnectedness of Communication and Media

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“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”

Prepared by: Jeanalyn B. Nieva/ Teacher I
Ramon Enriquez High School
 2

b. Interconnectedness of Communication and Information

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c. Interconnectedness of Media and Information

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Apply your understanding of the interconnectedness of Communication, Media

and Information

Let’s Practice!
Activity 1: REACTION PAPER
Home – Based LoT (Individual Activity)

Directions: Write a one-page reaction paper given the title: How Media and
Information influenced the way I communicate.

Guide Questions:
1. What is communication, media and information?
2. Is communication, media and information interconnected with each other?
3. What is the difference between the linear model of communication and
SMCR model of communication?
4. How does media and information affect the communication process?

Let’s Practice
“Unido, Pa MORE!
Junto avanza con el EduKalidad Cree, junto junto puede!”
Prepared by: Jeanalyn B. Nieva/ Teacher I
Ramon Enriquez High School
 3

Activity 2: Graphic Organizer

Home – Based LoT (Individual Activity)

Directions: Using the graphic organizer below, discuss the role of media and
information in effective communication with the following situations.
Give specific examples for each. Write your answers given the spaces
below.

It makes
Its makes the world a It shape public
communication
smaller place opinion
convenient

REMEMBER
Key Points
 MEDIA
The physical objects used to communicate with, or the mass communication through
physical objects such as radio, television, computers, film, etc. It also refers to any
physical object used to communicate messages.
 INFORMATION
A broad term that covers processed data, knowledge derived from study, experience,
instruction, signals or symbols
 Communication
The act of conveying meanings from one entity or group to another through the use of
mutually understood signs, symbols, and semiotic rules
COMMUNICATION MODELS
1. Linear model communication
Communication is considered one-way process where sender is the only one who sends
message and receiver doesn’t give feedback or response. The message signal is encoded
and transmitted through channel in presence of noise. The sender is more prominent in
linear model of communication.

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”

Prepared by: Jeanalyn B. Nieva/ Teacher I
Ramon Enriquez High School
 4

2. SMCR Model of Communication

Sender Message Channel Receiver

The sender of The message is the The channel The receiver is
package of information is the
the message or meaning that is sent
the person who
from sender to medium receives and
is the source receiver. The message used to send subsequently
who creates can be sent in various the decodes the
and sends the forms, such as audio,
message. coded message.
speech, text, video or In order to make
message to other media. The The medium
communication
sender of the must be able
the receiver. messages always
as effective and
to be picked smooth as
The source is wants the receiver to
up by the possible, this
interpret the message
the start of the in a certain way. The sensory model assumes
communicatio source’s intention is system of the receiver’s
therefore translated thinking pattern
n process and into a coded message.
the receiver
and may must be in
is the person accordance with
therefore
who encodes that of the
involve sender.
the message vision,

COMMUNICATION
CONTENT HEARING COMMUNICATION
SKILLS
ELEMENTS SEEING SKILLS
ATTITUDES
TREATMENT TOUCHING ATTITUDES
KNOWLEDGE
STRUCTURE SMELLING KNOWLEDGE
SOCIAL SYSTEM
CODE TASTING SOCIAL SYSTEM
CULTURE
CULTURE

Roles of Media and Information on Communication

1. Media construct our culture
2. Media affects our thoughts, attitudes and actions.
3. Media uses the language of persuasion.
4. Media constructs fantasy worlds.
5. No one tells the whole story
6. Media messages contain “texts” and “subtext”
7. Media messages reflects the values and viewpoints of the media maker.
8. Individuals construct their own meanings from media.
9. Media messages can be decoded.
10. Media literate youth and adults are active consumers of media.

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”

Prepared by: Jeanalyn B. Nieva/ Teacher I
Ramon Enriquez High School
 5

Media Roles
Media has multiple roles. The following are the roles of media to the public:
 Act as channels of information and knowledge
 Facilitate informed debates
 Provide us with information about the world beyond our immediate experience
 Function as an advocate and social actor in its own right while respecting pluralistic values
 Build a sense of community
 Function as a watchdog of the government in promoting transparency
 Act as a facilitator of democratic process
 Serve as a vehicles for cultural expression and cultural cohesion
The Internet: Means of Communication
The internet plays a vital role in communicating information in the Philippines because the internet has
a large number of users.
The Internet: Source of Information
The internet is an important source of information because of the following:
 It has a wide array of publishers.
 It has vast information from culture to science.
 It has an archive of all the news globally.
 Information can be accessed across the globe through different platforms in the internet
creating convenience in information accessibility.
Information can also be accessed through:
 Facebook
 Blogs
 Online Journals

TRY
Let’s see how much have you learned
learned today!
A. ESSAY.
Directions: Write a short essay given the question.

Guide Question: In simple terms analyze how communication is influenced by

media and communication?

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”

Prepared by: Jeanalyn B. Nieva/ Teacher I
Ramon Enriquez High School
 6

BOOK:
Mark N. Abadiano Ph.D(2018):Media and Information Literacy: Second Edition. Chronica BookHaus, Philippines.
Maria Jovita E. Zarate(2016): Media and Information Literacy. Rex Bookstore, Philippines.
REFEREN Edward D. Gonzales(2016): Media and Information Literacy. JFS Publishing Services, Philippines.
CES ELECTRONIC SOURCES:
https://www.businesstopia.net/communication/linear-model-communication

This learning resource contains copyright materials. The use of which has not been specifically
authorized by the copyright owner. We are making this learning resource in our efforts to
provide printed and e-copy learning resources available for the learners in reference to the
DISCLAIMER
learning continuity plan for this division in this time of pandemic. This LR is produced and
distributed locally without profit and will be used for educational purposes only. No malicious
infringement is intended by the writer. Credits and respect to the original creator/owner of the
materials found in this learning resource.

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”

Prepared by: Jeanalyn B. Nieva/ Teacher I
Ramon Enriquez High School
 7

Learner’s Name: ____________________________________Date: __________

Grade/ Section: ___________________________________________________
Name of Adviser: __________________________________________________
School:
___________________________________________________________________
_

BE ABLE TO DO
Describe how communication is influenced by media and
information

Let’s Practice!

Activity 1: REACTION PAPER

Home – Based LoT (Individual Activity)

Directions: Write a one-page reaction paper given the title: How Media and
Information influenced the way I communicate.

Guide Questions:

1. What is communication, media and information?

2. Is communication, media and information interconnected with each
other?
3. What is the difference between the linear model of communication and
SMCR model of communication?
4. How does media and information affect the communication process?

Write your “Reaction Paper”

here:
“Influence of Media and information in the way I communicate”
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
________________________________________________________________

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”

Prepared by: Jeanalyn B. Nieva/ Teacher I
Ramon Enriquez High School
 8

Let’s Practice PaMORE!

Activity 2: Graphic Organizer

Home – Based LoT (Individual Activity)

Directions: Using the graphic organizer below, discuss the role of media and
information in effective communication with the following situations.
Give specific examples for each. Write your answers given the
spaces below.

It makes
Its makes the world a It shape public
communication
smaller place opinion
convenient

TRY
B. ESSAY Writing
Directions: Write a short essay given the question.

Guide Question: In simple terms analyze and explain the influence of media and
information to communication.

Parent’s Name: _________________________________________________________________

Signature ______________________________________________________________________
Date: _________________________________________________________________________

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”

Prepared by: Jeanalyn B. Nieva/ Teacher I
Ramon Enriquez High School
 9

CapSLET
Media and Information Literacy

Subject & Grade IWRBS-

QUARTER 2 WEEK 7-8 DAY
Level 12 dd/mm/yyyy
CONTENT Introduction to Media and Information Literacy
MOST ESSENTIAL
LEARNING
Describe how communication is influenced by
COMPETENCY media and information
ANSWER KEYs

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”

Prepared by: Jeanalyn B. Nieva/ Teacher I
Ramon Enriquez High School