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  • Viral Marketing

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    monikam meshram
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    Viral marketing relies on users freely sharing and spreading content like a virus to achieve low-cost and wide reach. Content is created and initially promoted across platforms, then once it goes viral the marketer loses control over its dispersion. Successful viral campaigns emotionally connect with target audiences and leverage platforms for initial distribution, either intentionally or accidentally going viral if the content is share-worthy.

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    Viral marketing relies on users freely sharing and spreading content like a virus to achieve low-cost and wide reach. Content is created and initially promoted across platforms, then once it goes viral the marketer loses control over its dispersion. Successful viral campaigns emotionally connect with target audiences and leverage platforms for initial distribution, either intentionally or accidentally going viral if the content is share-worthy.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    119 views2 pages

    Viral Marketing

    Uploaded by

    monikam meshram
    Viral marketing relies on users freely sharing and spreading content like a virus to achieve low-cost and wide reach. Content is created and initially promoted across platforms, then once it goes viral the marketer loses control over its dispersion. Successful viral campaigns emotionally connect with target audiences and leverage platforms for initial distribution, either intentionally or accidentally going viral if the content is share-worthy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Viral Marketing

    Generated msg spread like virus


    Content we create we try to promote it across platforms,
    Once it went viral we don’t have any control over it.
    Low cost
    Great reach
    Not invasive

    How viral campaign work:


    We try to understand TG like
    Put it on platform
    Emotional connect for viral : pnG mother day video
    Accidently viral: vinod
    Dispersion strategy of video created by hands
    Show: user are aware that they are watching ad content : britania school
    viral ads
    Conceal: reveal brand name at last

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