HANDWASH CHALLENGE CASE STUDY

D R N I K O L I N A L J E P AVA
Social Media in the time of
crisis

As the impact of the coronavirus

pandemic globally increases, with
individuals advised to #stayhome the
impact of social media on global
awareness and behavior is increasing.
Social distancing means more social
media

Social Media
Staying in self-isolation leads to the
increased usage of all digital platforms in the time of
crisis
Public opinions along with the
behaviors are now strongly shaped by
digital content and social media
 Public awareness campaign specialists can In the same time an increasing
utilize the power of social media to number of memes is created and

Social Media in distribute the right messages to their

target audiences
shared by social media users

the time of
crisis

For brands and marketeers it is

becoming increasingly challenging to
attract attention of their customers
#handwashing
awareness on
social media
#handwashing awareness on social
media

Since the start of the coronavirus outbreak a Social media have an important role in raising
public awareness about the importance of the this awareness globally
regular hand washing increased.
Public
Awareness
Campaign
TikTok’s partnered with the
World Health Organization
that challenges people to
wash their hands properly
for 20 or more seconds
You can find the campaign
under the #safehands
hashtag on TikTok
Public
awareness
campaign 2
Vietnamese health
department coronavirus
awareness campaign
 Based on a very popular
pop hit
21 million views in less than
2 months
#GhenCovyChallenge – the
viral follow up of the
campaign
Vietnamese dancer named Quang Dang
created a new dance challenge based on the
coronavirus song
He asked his followers either to accept the
challenge or to share info on epidemic
prevention habits #coronavirus
Watch the video here:
https://www.instagram.com/p/B8wTW_BllKj/?ut
m_source=ig_embed
#GhenCovyChallenge
– the viral follow up of
the campaign
Brand campaign:
Dettol’s TikTok
Handwash
challenge
The TikTok challenge aims to
get more people in India to
wash their hands
Campaign was launched with
several India-based TikTok
influencers with
#handwashchallenge hashtag
The challenge got almost 9
billion views in four days
Handwash memes – the power of viral
TikTok #handwashsong