Content we create we try to promote it across platforms, Once it went viral we don’t have any control over it. Low cost Great reach Not invasive
How viral campaign work:
We try to understand TG like Put it on platform Emotional connect for viral : pnG mother day video Accidently viral: vinod Dispersion strategy of video created by hands Show: user are aware that they are watching ad content : britania school viral ads Conceal: reveal brand name at last