Sales Promotion

Sales promotion has a shorter life spam but can be a very effective way of promoting Rooh Afza
Go. Being a limited time offer naturally encourages people to buy the product. For Rooh Afza
Go it will take time for people to become loyal customers but it starts with the first push to make
people try the product. Sales promotion will act as the first step towards brand success. A mix of
several sales promotion techniques can be used by Rooh Afza for their newly launched product.

1. Premiums & Gifts

Everyone loves gift so do the customers. Where we have a clutter of sales promotion at every
retail store asking people to buy the product and they will get a gift with every bottle sold at a
particular location e.g. “shopping mall” will make Rooh Afza stand out. Children will
definitively be encouraged to buy the product. The gift can include prize bond, free bottle,
merchandise, toy etc

2. Discounts

A special discount should be given to whole seller and retailer as being new in the market retail
stores will be reluctant to keep a product which occupies space in the store but does not sell.
Discounts will increase the profit margin for the retailers and get them.

3. Contest

A healthy competition should be created among the retailer to sell most of our product. During
the summer season we can start a dealer sales contest. Using this rooh afza can create categories
for retailer. For each category there will be a prize bond. The one selling highest of our product
will win a free tour to Europe after the pandemic.

4. Samples

At cricket stadium or local events rooh Afza can distribute free samples to people. As people are
tired at such places the drink will create the prefect experience for them.
Public Relations
Never before public relation was more important than today. Roof Afza can use the COVID-19
as an opportunity to remain in the news publication, press releases and blogs. Public relation will
make Rooh Afza emerge as an market leader through presenting themselves as local brand
working for local good.

1. Charitable Donations

Giving away free food, clothing, cash, medicines etc will create an positive image of the brand in
front of the public. They can identify an social issues in the society and help to eradicate it will
help them achieve their good will target.

2. Events

Organizing multiple events can again help them remain in the news. They can organize sports
events on the national level, cultural events and music events etc.

3. Sponsorship

Sponsor sports competition like football, cricket, hockey, squash, tennis and others will raise
awareness about the product while creating a positive brand image. We want our customer to
know that rooh afza go is not just a product to be used in Ramadan but it is the preference of all
the local sportsmen. We have to associate patriotism with our brand. This can be done by
sponsoring local events.