FOR IMMEDIATE RELEASE: September 27, 2020

Media Contact:
Claire Livingston
425-208-5410
livingstoncl@seattleu.edu

Parade Launches New Line at Brand’s Premiere Fashion Show

Sustainable Autumn Colors Revealed

Brooklyn, N.Y.– Parade, the sustainable underwear brand, announced today that they
will launch their new line of sustainable autumn colors and patterns at an intimate
fashion show on October 3, 2020.

“We cannot be more excited about this new line”, said Cami Tellez, CEO, and
co-founder of Parade. “As our first patterned-line, the autumn colors and styles are not
only showing the public what Parade is but what we could be.”

Parade’s autumn colors and styles consist of ghoulish ghosts and sly skeletons,
available in sustainably sourced clay reds, olive greens, and midnight black. Each
design and its color scheme have been curated and chosen by Parade’s design team
and Cami Tellez, Parade’s founder.

“We’ve worked so hard for so long to perfect these designs,” said Tellez. “I just can’t
believe it’s finally happening!”

The new autumn colors will strut the runway, along with classic Parade styles. Autumn
styles will be available on Parade’s online store starting October 5, 2020 for a limited
time.

Parade leads the way in redefining sexiness as something for everybody and every
body, and their new collection is just another step in rewriting industry standards.

###

About Parade:
Based in Brooklyn, N.Y., Parade is led by Founder and CEO Cami Tellez and
Co-Founder Jack Defuria in redefining sexiness as something for everybody and every
body. Founded in 2018, Tellez and Duria have revolutionized the underwear market
with inclusive and diverse branding and setting the stride for sustainability within the
intimates and underwear industry. With pieces starting at $9, Parade is hard to beat and
continues to be a leader in sustainability and inclusive fashion. For more information
visit ​https://yourparade.com/pages/manifesto​.
FOR IMMEDIATE RELEASE: September 27, 2020

Parade Launches New Line at Brand’s Premiere Fashion Show

Sustainable Autumn Colors Revealed

WHAT: ​Parade, a sustainable underwear brand, will host an intimate fashion show to
launch their new line of autumn colors. This event will bring together bloggers, fashion
enthusiasts, and designers alike to celebrate diversity and bring in the fall season with
style.

WHO: ​Parade’s co-founders Cami Tellez and Jack Defuria will be on hand at the show,
both to open and close the catwalk and speak with the press and journalists after the
show.

WHEN: ​Saturday, Oct. 3rd from 4 p.m. to 6 p.m.

WHERE: ​Victorian Ballroom and Two Parlor Room

1 South Ninth Blvd.
Flatbush, N.Y. 11203

###
About Parade:
Based in Brooklyn, New York, Parade is led by Founder Cami Tellez and Co-Founder
Jack Defuria in redefining sexiness as something for everybody and every body.
Founded in 2018, Tellez and Duria have revolutionized the underwear market with
inclusive and diverse branding and setting the stride for sustainability within the
intimates and underwear industry. With pieces starting at $9, Parade is hard to beat
and continues to be a leader in sustainability and inclusive fashion. For more
information visit ​https://yourparade.com/pages/manifesto​.
 Parade
Company Facts
Parade
Parade is a woman-owned underwear company dedicated to redefining sexiness as
something for everyone while caring for the planet and all those who live on it.

Our Product
Parade’s underwear is soft, breathable, and has a 360-degree stretch to fit sizes
XS-3XL. Our fabric is made of 85% recycled polyamide and all materials are Oeko-Tex
certified, meaning they are free from harmful chemicals that pollute the Earth’s waters
and your skin.

Location
Parade ships products from Sedex and Oeko-Tex certified factories in China to all over
the United States. Parade headquarters are located in Brooklyn, N.Y..

Timeline
Parade was founded in October 2018 by Cami Tellez and Jack Defuria. Since founding,
Parade has sold more than 160,000 pairs of underwear and revenue continues to grow
steadily.

Jobs
Our current number of employees is 70. Job opportunities will increase as we expand
our business structure to ship internationally.

Community
Since its founding, Parade has donated 1% of profits to Planned Parenthood to support
sex education and sexual health.

Website
Yourparade.com

Email
hi@yourparade.com

Social
@parade on Instagram
 Publication First
Fashionista Dara
Refinery29 Eliza
HypeBae Alexandra
Nylon Maria
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 Last Beat/ Title
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Pauly Associate Editor
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5
 Contact History
Has covered Parade before
Has previously covered Parade launches
Has covered Parade before and interviewed co-founders
Has covered Parade before and interviewed co-founders
Has reviewed Parade products previously

6
 Notes
Has been sent samples of Parade Autumn colors
Has been sent samples of Parade Autumn colors
N/A
Has been sent samples of Parade Autumn colors
Has been sent samples of Parade Autumn colors