STIV 2023 GRAPHIC AND COMPUTER

ANIMATION

EN. JASNI BIN AHMAD

GROUP MEMBERS :

1. TEOW CHING HAO 271647

2. LEONG CHUN HUNG 271774
CONTENTS

1.0 PROJECT OVERVIEW

2.0 AIM OF THE PROJECT

3.0 TARGET AUDIENCE

4.0 STORYLINE

5.0 MAIN CHARACTERS

6.0 EXPECTED RESULTS

1.0 PROJECT OVERVIEW

In our project, we will create a 2D animation promotional video of chicken rice’s making

process using Adobe Animate. The main purpose of this project is to promote the chicken

rice to world. A promotional video is the best way to promote because people are more

inclined to watch a short video rather than read a long body of text. Through this video,

people can know about the Malaysia chicken rice and it also can attract the interest of

foreigner come to Malaysia to try this dish. The chicken rice is one of the Chinese traditional

food. In Malaysia, it called as nasi ayam in Bahasa Melayu. Chicken rice is a dish of poached

chicken and seasoned rice, it served with chili sauce and special sauce. Beside that, the

chicken rice also served with cucumber garnishes. In this project, we will do survey and

reference in Internet, we also reference to some tutorial video that posted by others creators.

Then, we get inspiration from others creator’ promotional video. After that, we combine with

our idea to create this promotional video. At last, we hope that this promotional video can

successfully attract attention and interest of people to know about the chicken rice.

2.0 AIM OF THE PROJECT

Our aim of the project is to let more people know about the chicken rice of Malaysia. We

will present in 2D animation promotional video. In this video, we will show the making

process of chicken rice. We strongly believe that people can know more about chicken rice

after watch this video. Hopefully, the chicken rice can carry forward and popular in whole

world.
3.0 TARGET AUDIENCE

Our primary target audience is Internet user. In this era, most of the people can access to

Internet no matter which age group and people are getting more and more Internet. There are

millions of people using social media platforms. So, it is a great opportunity to promote the

chicken rice to whole world. Our chicken rice promotional video will upload in social media

platforms like Facebook, Youtube, Instagram and other platforms.