Imtc 633

IMTC633- Managing Startups
SEO, Email, Direct Marketing, Telemarketing, Social Media are -Places to find your audience
16. The Solution(So) function of the foundation equation have the following elements - Business Model and the Approach
element
17. Solution channels from the Solution(So) Model Elements is -Most cost efficient ways to reach out to customers
18. Funding that relies on financing from a large pool of backers usually made online through a web platform is -
Crowdfunding
19. visualize possibilitied and translate vision into wireframes for tech eng -Creative, designer
20. Essentialist entrepreneur - Both a) and b)
21. Individuals in the talent cloud are -All of the above
22. core culture -increase productivity and growth of org
23. Programs like Growth Hacking, Partners, Loyalty programs, events, pr, word of mouth, sponsorship, and ppc are
vehicles to -Market
24. Franchise as part of So Approach Eleemnt is -Both a and b
25. Values(Val), Symbols(Sym), Balance(Bal) are all -Core Culture Elements
26, A landing page is - single page dedicated to specific promotion or deal
27. Much like a family dynamic, business will eventually - Need a set of values
28. Before mechanization, in late-eighteenth century Britain, textiles were made primarily - At home
29. Some are forced to become entrepreneurs. Reason being -Necessity and Passion(a and b)
30. A Loyalty program of marketing program element is -Structured to encourage brand loyalty through encouraging
buying behaviour
1. Dashboards provide
• Great for prediction of growth

• None of the above
• Gives figures only
• The visualization of this information in ways that are easy to use and support taking action
2. A test trial allows for a prospective customer to
• Try the product when not out inthe market yet

• Both a) and c)
• Try your company’s product or service for a set duration of time
• Try the product in the developmental stages
3. Before building a business, the foundation has to be laid, this can be done best through an equation function that
has the following primary functions
• Idea, solution
• Both a) and b)
• Entrepreneur
4. The performer leader
• Craves freedom
• Leads by example
• Loves the spotlight
• Great critical power
5. Customer Experience Personas are
• Potential customers
• Ideal customers
• Unhappy customers
• First time customers
6. The Solution (So) function of the foundation equation have the following elements
• Business model and the approach element

• Generation and core element
• Business model and generation
• Business model and the core element
7. GEM found that over a three-and-a-half -year period, 126million women started or ran businesses and 98 million
operated established businesses. GEM is
• Global economic Monitor

• Gleneagles Entrepreneurship Monitor
• Global Entrepreneurship Monitor
• Global Enterprise Meter
8. ______ focus on seed-funded start-ups on the cusp of rapid growth
• Grants
• Incubators
• Banks
• Accelerators
9. Solution channels from the Solution (So) Model Elements is
• Research for target audience

• Solutions to problems being faced by customers
• Research to identify a market
• Most cost- efficient ways to reach out to customers
10. Brand identity elements are
• Positioning, tagline
• Logo, Name
• Colour, Tagline
• All of the above
11. ____ are high net worth individuals who invest their own money at early stages of a start-up's life.
• Family and friends

• Angels
• Banks
• Venture capitalists
12. Some are forced to become entrepreneurs. Reason being
• Passion
• Because everyone else is doing
• Both a) and b)
• Necessity
13. The funding clusters are groups of individuals that help fund a business at various stages of its lifecycle. Funds
raised through friends and family provide
• Seed capital
• For the established start-ups
• Funds for marketing
14. Values (Val), Symbols (Sym), Balance (Bal) are all
• Personal culture elements

• Peripheral culture elements
• Additive culture elements
• Core culture elements
15. Value Proposition (Vap) from the Solution (So) Model Elements is
• Value of the employees

• Value of the product
• Value of the technology
• Values you deliver to the customer by solving a specific problem they have with a certain product or service.
16. _____all contribute to ever more rapid change
• Socialist economic influences

• Agriculture and in-ward looking economic influences
• Globalization, industrialisation
• Globalization, technology, and economic influences
17. Individuals in the talent cloud are
• Specialist
• Can be hired as per the need and requirement
• Specialists with varied experience
18. Opportunity is
• The target audience

• The idea itself
• The transition from an idea to a viable business
19. Which of the characteristics below holds true for an entrepreneur
• Take a path where others will not tread

• Both a) and b)
• Ability to take calculated risks
• Prefer to follow a template
20. Bundling can occur with
• the same product only

• a company's own products/services, other companies ‘products/services, or a combination of both.
• Complimentary products only
• Only a company's own products
21. We now share knowledge and create content collaboratively
• In a variety of environments
• Only in a strict formal surrounding
• Only with colleagues we trust
• Only in an office environment
22. Major categories to support the eco-system of an entrepreneur are

• Policy
• Human capital
• Intersections
23. Much like a family dynamic, business will eventually

• Need a set of values
• Disintegrate
• Face problems between employees
24. Before mechanization, in late-eighteenth century Britain, textiles were made primarily

• At common market place
• At home
• At common community place in villages
25. Design thinking is
• Combining the utility with refines of the look and feel of the product
• Combining the need and extra help that a certain product can render
• combining empathy for the context of a problem, creativity in the generation of insights and solutions, and
rationality in analysing and fitting various solutions to the problem context.
26. What makes an idea unique?
• The simplicity of an idea

• Just one of a kind idea
• Idea and how you connect the need, the opportunity and eventually the execution will make your version
unique
• The usage of the idea
27. Liquid workforce is
• Both a) and b)
• An employee but working remotely
• Individuals hired on a project basis
• Freelance workers
28. Which of the statements below is true
• As you grow and change, so will your business

• The business remains static at all times
• The business changes only at regular well-defined intervals
• There are no equations with adaptable structure that will fit your business through the ups and down.
29. ______ speaks to the totality of the brand
• Advertisement
• Brand identity
• Logo
• Tagline
30. How can a simple idea be described
• An idea that can easily be explained by a child

• An idea with lots of variables
• An idea that solves a problem
• An idea in use
Set-2
1. Expansion can be partnered with diversification since a company in a scaling model will expand to

• New markets
• Verticals
• Geographies

3. Healthy core culture
• Helps only the employers

• Helps increase the productivity and growth of an organization
• Helps only the employees
• Is of no help
4. SEO, Email, Direct Marketing, Telemarketing, Social Media are
• Business plan tool

• Places to find your audience
• Both a) and b)
• Marketing tool
• a company's own products/services, other companies' products/services, or a combination of both.

• Only a company’s own products
6. The sharing economy, the era of maker, the anywhere liquid force is _____

• Part of the Forces of change
• Inter mitten economy
• Characteristics of a developing economy
7. When making your team for a start-up. A perfect team will comprise of
• Developer, Designer, business developer

• Developer, Designer, domain expert
• Both a) and c)
• Marketer, technical engineer, domain expert
8. Liquid workforce is
• Both a) and b)
• An employee but working remotely
• Individuals hired on a project basis
• Freelance workers
9. A landing page is
• The home page

• none of the above
• The entire website
• a single page on a website dedicated to a specific promotion or deal that the company is offering

• Human capital
• Policy
• Intersections


13. ______all contribute to ever more rapid change
• Agriculture and in-ward looking economic influences

• Globalization, technology, and economic influences
• Globalization, industrialisation
14. Direct selling commonly occurs through

• Home parties
• One on one consultation
• Mobile location
15. Customer experience Insights
• Collects, measures and manages customers insights and feed back

• Are not important for start-ups
• Are forms that a customer is required to fill
• Are a part of the business process which is neglected
16. ______focus on seed-funded start-ups on the cusp of rapid growth.
• Grants
• Incubators
• Banks
• Accelerators
17. Programs like Growth Hacking, Partners, Loyalty Programs, Events, PR, Word of Mouth, Sponsorship, and PPC
are the vehicles used to
• All of the Above

• Build the product
• Market
• Make a business plan
• Craves freedom
• Can be hired asper the need and requirement

• Specialist
• Both a) and b)
• Passion
• Necessity
21. Funding that relies on financing from a large pool of backers usually made online through a web platform is

• Crowdfunding
• Venture capitalist
• Boot strapping
22. The _____ can visualize the possibilities and translate the vision into wireframes for the Technical Engineer
• Domain expert
• Business developer
• Creative, designer
• Developer
23. Strategic foresight is the practice of creating

• A functional view of the future, or future events and possibilities to prepare for any possible adversity
• Both a) and b)
• A functional view of the future, or future events and possibilities, in such a way as to take full advantage of
opportunities,

25. A Loyalty program of marketing program elements is
• Structured to encourage brand loyalty through encouraging buying behaviour

• Structured for loyalty towards certain product channel
• Structured for another partners loyalty
• Structured for internal employee loyalty
unique
27. There are many components to _____ including card sorting, tree testing, eye tracking, focus groups, AIB testing,
surveys, interviews, contextual inquiry and heuristic evaluations
• Benchmarking
• Usability testing
• Behavioural targeting
28. GEM found that over a three-and-a-half -year period, 126million women started or ran businesses and 98 million
operated established businesses. GEM is

• Seed capital
30. The term "Open Innovation was promoted as
• Innovation of different products wider same roof

• Innovation of similar products
• Way of thinking that "assumes firms can and should use external ideas as well as internal ideas, and internal
and external paths to market

• Ideal customer s
2. Positioning of a brand
• The kind of store it will be placed in

• The position in the store
• Is the unique value of the product to the customer
3. Which of the below is untrue when we speak of a Romantic leader
• Craves freedom
• competitive
• Wants creativity
• The instant expert
4. Sensory branding includes
• voice
• Sound
• Touch: Taste/ smell
• The visualization of this information in ways that are easy to use and support acting
6. Customer experience strategy, Customer understanding: Design: Governance, measurement and culture are six
• Is a part of research design

• discipline of customer service
• Both a) and b)
7. Before a business: the foundation has to be laid: this can be done best an equation function that has the following
primary function
•
Entrepreneur
• Idea: solution
• Both a) and b)
8. ________________ are the powerful alias that are there for you and provide advice, perspective and guidance that
transform you
• Advisor
• Lawyers
• Mentors
• Friends
9. what make an idea unique
• Just one of kind idea

unique
• The usage of idea
• Marketer , technical engineer domain expert

• Developer Designer domain expert
• Developer Designer business developer
• Both a) and c)
11. _______________ speaks to the totality of the brand.
• Brand identity
• Logo
• Tagline
• Advertisement

13. Pop up space is
• Mobile space
• Permanent store provided in store
• Permanent store
• None
14. SEO Direct Marketing: Telemarketing: Social Media are
• Marketing tool
• Both a) and b)
• a company's own products\services, other companies' products\services, or a combination of both.

• Only a company' s own products

• The home pages
• a single page on a website dedicated to a specific promotion or deal that the company is offering
• none of the above
17. Opportunity is
• The transition from an idea to a business

• The Idea

• Values you deliver to the customer by sol-vhlg a problem they have with a certain product or service

20. The sharing economy, the era of maker the anywhere liquid force is

• Part of the Forces of change
• Characteristics of a developing economy

• intersection
• policy
• Human capital
• Abiliity to take calculated risks

• Take a path where others wül not tread
• Both a) and b)
23. GEM found that over a year period 126 million women started or ran businesses and 98 million operated
established businesses. GEM is

24. A perfectionist leader
• Hates time lines and schedules

• Feels pride in being needed
• Only a) and c)
25. The Boulder Thesis is defined as follows:
• Entrepreneurs must lead the start-up community

• The leaders must have a long-term commonest
• The start-up community must be inclusive of anyone who wants to participate in it
26 . Program like Hacking, Partners, Loyalty Prograrns: Events: PR: Word of Mouth: Sponsorship: and PPC are the
vehicles used to
• Market
• the product
27. Much like a family dynamic, business will eventually
• Need a set of values

• Disintegrate
• Face problem between employees

• Specialist
29. _____________________ focus on seed-funded startup ON THE CUSP OF RAPID GROWTH.

• Accelerator
• Grants
• Incubators
• Banks
30. A loyalty program of marketing program elements is
• Structured for internal employee loyalty

• Structured for another partners loyalty
• Structured to encourage brand loyalty encouraging buying behavior
• Structured for loyalty towards certain product channel
1. Which of the characteristics below holds true for an entrepreneur.
• Ability to take calculated risks

• Both a) and b)
2. Growth Hacking is a program with one absolute focus. That is
• Hacking
• Growth
• Planning
• Recruitment
3. Programs like Growth Hacking, Partners, Loyalty Programs: Events: PR: Word of Mouth: Sponsorship: and PPC are
the vehicles used to
• Market
• the product

• Specialist
• All

6. _____________ are high net worth individuals who invest their own money at earlier stage of start-up life's.
• Angels
• Banks
7. Values (Val), Symbols (Sym): Balance (Bal) are all

• Voice
• Sound
• Touch: Taste/ smell
9. Franchises as part of the Solution (So) Approach Elements is

• Part of your strategy to expand business
• An existing business privilege that you purchase
• Both a) and b)
10. How can a simple idea be described
• An idea that solves a problem

• An idea that can easily be explained by a
• An idea with lots of variables
• An idea in use
11. Opportunity is
• The transition from an idea to a business

• The Idea
12. There are many components to _____________including card sorting, tree testing, eye tracking, focus groups, AB
testing, surveys, interviews, contextual inquiry and heuristic evaluations
• Benchmarking
• Behavioural targeting
13. The ____________ brings to the table experience and knowledge of industry that another founder lacks.
• Designer
• Developer
• Domain Expert

• Ideal customer s
15. ________________ are the powerful alias that are there for you and provide advice, perspective and guidance
that transform you
• Advisor
• Lawyers
• Mentors
• Friends

• Values you deliver to the customer by sol-vhlg a problem they have with a certain product or service
• a company's own products\services, other companies' products\services, or a combination of both.

• Only a company' s own products
• Home Parties
• One on one consultation
• Mobile location
19. ______________ all contribute to ever more rapid change
• Globalization, technology, and economic influence

• Globalization, industrialization
• Agriculture and in ward looking economic influences
20. The sharing economic, the era of maker, the anywhere liquid force is_____________.

• Part of the force of change
• Characteristics of developing economy
21. __________ focus on seed funded startup on the cups of rapid growth.
• Accelerator
• Grant
• Incubators
• Banks
22. The Phase-1 original industrial revolution was between
• 1750-1870
• 1700-1750
• 1800-1850
• 1000-1500
• Marketer , technical engineer domain expert

• Developer Designer domain expert
• Developer Designer business developer
• Both a) and c)
24. Solution channel from the solution (S0) model element
• Most cost-efficient way to reach out to customers

• Solution to problems being faced by customers
25. Customer Experience insights

• Collect, measures and manages customer insight a feedback
• Are forms that customers is required to fill
• Are not important for startups
• Are a part of the business process which is neglected
26. The funding clusters are group of individuals that help funds a business at various stages of its lifecycle .
• For the establish startups

• Sed capitals
• Funds for marketing's
• None
• Structure for employee locality

• Structure for another partner's locality
• Structure for encourage brand loyalty through encourage buying behaviour
• Structured for loyalty towards certain products channel
29. The Performer leader
• Great critical powers

• Leads by examples
• Loves the spotlights
• Craves Freedom
30. Seo, email, direct marketing, telemarketing, social media are
• Marketing tool
• Place to find your audience
• Both a & b
29. Major category to support the eco-system of the entrepreneur are:
• All the above

• Policy
• Intersections
• Human capital
28. The essentialist entrepreneurs are essentially
• Need based entrepreneurs where the key is necessity

• Looks at the largest interest of the society
• May need extra income for household
• Both a&b
27. Opportunity is
• The idea itself

• The transition from an idea to a viable business
26. ____ speaks the totality of the brand
• Logo
• Advertisement
• Tagline
• Brand equity
25. Which of the statement below is true
• The business remains static all times

• As you grow and change, so will your business
• There are no equation with adaptable structure that will fit your business through the ups and down
• The business changes only at regular well-defined intervals
24.______ are high net worth individuals who invest their own money at early stages of a start-up’s life
• Family and friend

• Venture capitalists
• Banks
• Angels
• Verticals
• Geographies
• New markets
• Try the product when not out in the market

• Try your company product or services for a set duration of time
• Try the product in the developmental stages
• Both a &c
21. Solution channels from the solution (so) model element is
• Most cost-efficient ways to reach out to customers

• Solution to problems beings faced by customers
20. The boulder thesis is defined as follows

• The leader must have a long term commitment
• Entrepreneurs must lead the starts –up community
19. There are specific____ that every business will have in them
• Modules
• Both a&b
• Elements
18. Growth hacking is a program with one absolute focus. That is
• Planning
• Recruiting
• Growth
• Hacking

• Voice
• Touch, taste /smell
• Sound
16. Brand identity elements are
• Positing, tagline
• Logo, name
• Colour, tagline
• Craves freedom
14. Customer experience personas are
• First time customer

• Unhappy customer
• Ideal customer
13. Value preposition (vap) from the solution (so) model element is
• Value of the employee

• Values you deliver to the customer by solving a specific problem they have with a certain product or service
12.there are many components to _____ inclusing card sorting, tree testing, eye tracking, focus group, A/B testing,
surveys, interviews contextual inquiry and heuristic evaluation

• Behavioural testing
• Benchmarking
• In a variety of environment
• Only with colleagues we must
10. Resources diversification

• Both b&c
• Creates confusion in the market
• May offer another potential scaling strategy
• Extends your reach
9.______ all contributes to ever more rapid change
• Globalization, technology, and economic influence

• Socialist economic influence
• globalisation, industrialization
• Agriculture and in-ward looking economic influence

• The specific position in the store
• Is the unique value of the product to the customer?
7. The funding cluster are group of individual that help fund a business at various stages of its lifecycle. Funds raised
through friends and family provide

• Seed capital
6. Liquid force is
• Both a& b
• An employee bur working remotely
• Freelance worker
• Individual hired on a project basis
opportunities
• A functional view of the culture, or future events and possibilities to prepare for any possible adversity
• Both a& b
4. Individual in the talent clouds are
• Specialist with varied experience

• Specialist
• All the above
3. The ________ can visualize the possibilities and translate the vision into wireframes for the technical engineer
• Developer
• Domain expert
• Creative, designer
2. funding that relies on financing from a large pool of backers usually made online through a web platform is
• Boot strapping
• Crowd funding
1. Some are forced to become entrepreneur. Reasons being
• Passion
• Because everyone is doing
• Both a& b
• Necessity
• Try your company’s product or service for a set duration of time

• Try the product in the developmental stage
• Try the product when not out in the market yet
• Both a and c
29. SEO, email, direct marketing, social media are
• Marketing tool
• Both a&b

unique
• Craves freedom
26. GEM found that over a three-and-half year of period, 126 million women started or ran business and 98 million
operated established business. GEM is
• Global economic monitor

• Global enterprise model
• Gleneagles entrepreneurship monitor
• Global entrepreneurship monitor
25. Elements of a great idea are
• All of the above’

• Uniqueness
• Need and opportunity
• Simplicity and vision

• In a variety of environment
23.____ are high net worth individual who invest their own money at early stages of a start up’s life
• Angels
• Banks
22.____ are the powerful allies that are there for you and provide advice, perpective and guidance that transform you.
• Friends
• Advisor
• Lawyers
• Mentors
• The same product only

• Only a company’s own product
• A company’s own products/services, other companies products/services, or a combination of both
20. Some are forced to become entrepreneur reason are
• Passion
• Both a and b
• Necessity
• Need based entrepreneurs where the key is necessity

• Looks at the largest interest of the society
• May need extra income for household
• Both a&b
• Ability to take calculated risk

• Both a and b
17. The boulder thesis is defined as follows

• The leader must have a long term commitment
• Entrepreneurs must lead the starts –up community

• The specific position in the store
15. Solution channels from the solution (so) model element is
• Most cost-efficient ways to reach out to customers

• Solution to problems beings faced by customers
14. The phase- 1- original industrial revolution was between
• 1000-1500
• 1750-1870
• 1700-1750
• 1800-1850
13. Liquid force is
• Both a& b
• An employee bur working remotely
• Freelance worker
• Individual hired on a project basis
12. Values (val), symbol (sym), balance (bal) are all
• Peripheral cultural system

• Addictive culture elements
11. Dashboard provides

• Gives figure only

• Voice
• Touch, taste /smell
• Sound

• A single page on a website dedicated to a specific promotion or deal that the company is offering
• The home page
8. mip as an innovation method element provide for

• Accelerated use of licensing
• Both A and B
• Creation of joint ventures or spin-offs
7. Which of the below is untrue when we speak of a romantic leader
• Wants creativity
• Competitive
• Craves freedom
• The instant expert
6. Growth hacking is a program with one absolute focus. That is
• Hacking
• Planning
• Recruiting
• Growth
5. Franchise as a part of the solution (so) approach elements is
• Both a and b
• An existing business privilege that you purchase
• Part of your strategy to expand business
4. ____ speaks the totality of the brand
• Logo
• Advertisement
• Tagline
• Brand equity
3. Major category to support the eco-system of the entrepreneur are:
• All the above

• Policy
• Intersections
• Human capital
2._____ focus on seed –funded start-ups on the cusp of rapid growth
• Grants
• Banks
• Incubator
• Accelerators
• Hates time lines and schedule

• Feels pride in being needed
• Lead by example
• Both a and c
Assignment-1
1. ______ focus on seed-funded start-ups on the cusp of rapid growth
a) Grants
b) Incubators
c) Banks
d) Accelerators

a) Craves freedom
b) Leads by example
c) Loves the spotlight
d) Great critical power
3. In an ecosystem for leadership mentors and universities are

a) Markets
b) Finance
c) Human Capital
d) Policy
4. Customer experience strategy, Customer understanding: Design: Governance, measurement and culture are
six
a) Is a part of research design
b) discipline of customer service
c) Both a) and b)
d) None of the above
5. Which of the below is untrue when we speak of a Romantic leader

a) Craves freedom
b) competitive
c) Wants creativity
d) The instant expert

a) Need based entrepreneurs where the key is necessity
b) Looks at the largest interest of the society
c) May need extra income for household
d) Necessity & need
a) Personal culture elements

b) Peripheral culture elements
c) Additive culture elements
d) Core culture elements
8. Solution channels from the Solution (So) Model Elements is
a) Research for target audience

b) Solutions to problems being faced by customers
c) Research to identify a market
d) Most cost- efficient ways to reach out to customers
9. _____all contribute to ever more rapid change
a) Socialist economic influences

b) Agriculture and in-ward looking economic influences
c) Globalization, industrialisation
d) Globalization, technology, and economic influences
10. Which of the characteristics below holds true for an entrepreneur?

a) Ability to take calculated risk
b) Take a path where others will not tread
c) Prefer to follow a template
d) Ability to take calculated risk andTake a path where others will not tread
a) Entrepreneurs must lead the start-up community

b) The leaders must have a long-term commonest
c) The start-up community must be inclusive of anyone who wants to participate in it
d) All of the above
a) the same product only

b) a company's own products/services, other companies ‘products/services, or a combination of both.
c) Complimentary products only
d) Only a company's own products
13. . ______ speaks to the totality of the brand
a) Advertisement
b) Brand identity
c) Logo
d) Tagline
a) All of the above

b) Home parties
c) One on one consultation
d) Mobile location
15. . Funding that relies on financing from a large pool of backers usually made online through a web platform is
a) Family and friends

b) Crowdfunding
c) Venture capitalist
d) Boot strapping
a) Seed capital
b) For the established start-ups
c) Funds for marketing
17. . Value Proposition (Vap) from the Solution (So) Model Elements is
a) Value of the employees

b) Value of the product
c) Value of the technology
d) Values you deliver to the customer by solving a specific problem they have with a certain product or
service.
18. How can a simple idea be described?
a) An idea that can easily be explained by a child

b) An idea with lots of variables
c) An idea that solves a problem
d) An idea in use

a) Hates time lines and schedule
b) Feels pride in being needed
c) Lead by example
d) Both a and c
20. ________________ are the powerful alias that are there for you and provide advice, perspective and guidance
that transform you
a) Advisor
b) Lawyers
c) Mentors
d) Friends
a) Great for prediction of growth

b) None of the above
c) Gives figures only
d) The visualization of this information in ways that are easy to use and support taking action
22. Design thinking is
a) Combining the utility with refines of the look and feel of the product
b) Combining the need and extra help that a certain product can render
c) None of the above
d) Combining empathy for the context of a problem, creativity in the generation of insights and solutions, and
rationality in analysing and fitting various solutions to the problem context.
23. 23. Growth Hacking is a program with one absolute focus. That is
a) Hacking
b) Growth
c) Planning
d) Recruitment
a) The simplicity of an idea

b) Just one of a kind idea
c) Idea and how you connect the need, the opportunity and eventually the execution will make your version
unique
d) The usage of the idea
25. MIP as an innovation method element provide for

a) Accelerated use of licensing
b) Creation of joint ventures or spin-offs
c) Both A and B
26. The term "Open Innovation was promoted as
a) Innovation of different products wider same roof

c) Innovation of similar products
d) Way of thinking that "assumes firms can and should use external ideas as well as internal ideas, and
internal and external paths to market
27. Feld covers another framework that he created called the

a) Boulder Thesis
b) Feld Thesis
c) Start-up study
d) New Economy Thesis
28. Before a business: the foundation has to be laid: this can be done best an equation function that has the
following primary function
a) Entrepreneur
b) Idea: solution
c) Both a) and b)
a) All of the above

b) New markets
c) Verticals
d) Geographies
1. The home page

2. none of the above
3. The entire website
4. a single page on a website dedicated to a specific promotion or deal that the company is offering
Assignment-2
1. The ____________ brings to the table experience and knowledge of industry that another founder lacks.
a) Business developer
b) Designer
c) Developer
d) Domain Expert
Brand identity elements are
• Positioning, tagline
• Logo, Name
• Colour, Tagline
The Solution (So) function of the foundation equation have the following elements

Program like Hacking, Partners, Loyalty Programs: Events: PR: Word of Mouth: Sponsorship, and PPC are the
vehicles used to
• Market
• the product
The term "Open Innovation was promoted as
a) Innovation of different products wider same roof

c) Innovation of similar products
d) Way of thinking that "assumes firms can and should use external ideas as well as internal ideas, and
internal and external paths to market
Direct selling commonly occurs through
e) All of the above

f) Home parties
g) One on one consultation
h) Mobile location
Which of the characteristics below holds true for an entrepreneur?
e) Ability to take calculated risk

f) Take a path where others will not tread
g) Prefer to follow a template
h) Ability to take calculated risk andTake a path where others will not tread
5. The home page
6. none of the above
7. The entire website
8. a single page on a website dedicated to a specific promotion or deal that the company is offering
9. Resources diversification
• Creates confusion in the market

• Extends your reach
• May offer another potential scaling strategy
• Extends your reach & May offer another potential scaling strategy
opportunities
• A functional view of the culture, or future events and possibilities to prepare for any possible adversity
• A functional view of the future or future of possibilities and adversities
• None
Positioning of a brand

• The position in the store
Before mechanization, in late-eighteenth century Britain, textiles were made primarily

• At common market place
• At home
• At common community place in villages
• Passion
• Necessity
• Both a) and b)
14. MIP as an innovation method element provide for

a) Accelerated use of licensing
b) Creation of joint ventures or spin-offs
c) Both A and B
A perfectionist leader
a) Hates time lines and schedule
b) Feels pride in being needed
c) Lead by example
d) Both a and c
e) Entrepreneurs must lead the start-up community

f) The leaders must have a long-term commonest
g) The start-up community must be inclusive of anyone who wants to participate in it
h) All of the above
. 17. Pop up space is
• Mobile space
• Permanent store provided in store
• Permanent store
• None
18. How can a simple idea be described?

e) An idea that can easily be explained by a child
f) An idea with lots of variables
g) An idea that solves a problem
h) An idea in use

a) Try the product when not out inthe market yet
b) Try your company’s product or service for a set duration of time
c) Try the product in the developmental stages
d) Both a) and c)

a) Need based entrepreneurs where the key is necessity
b) Looks at the largest interest of the society
c) May need extra income for household
d) Necessity & need

a) In a variety of environments
b) Only in a strict formal surrounding
c) Only with colleagues we trust
d) Only in an office environment
22. The Phase-1 original industrial revolution was between

a) 1750-1870
b) 1700-1750
c) 1800-1850
d) 1000-1500
23. In an ecosystem for leadership mentors and universities are

a) Markets
b) Finance
c) Human Capital
d) Policy
24. The sharing economy, the era of maker the anywhere liquid force is
a) Inter mitten economy
b) Part of the Forces of change
c) Characteristics of a developing economy
a) The simplicity of an idea

b) Just one of a kind idea
c) Idea and how you connect the need, the opportunity and eventually the execution will make your version
unique
d) The usage of the idea
a) a company's own products/services, other companies ‘products/services, or a combination of both.

b) Complimentary products only
c) Only a company's own products
d) the same product only
a) voice
b) Sound
c) Touch: Taste/ smell
d) All of the above
a) Structured for loyalty towards certain product channel

b) Structured for another partners loyalty
c) Structured to encourage brand loyalty through encouraging buying behaviour
d) Structured for internal employee loyalty
29. Which of the statements below is true
a) As you grow and change, so will your business

b) The business remains static at all times
c) The business changes only at regular well-defined intervals
d) There are no equations with adaptable structure that will fit your business through the ups and down.
30. Elements of a great idea are
a) Uniqueness
b) Need and opportunity
c) Simplicity and vision
d) All of the above’

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IMTC633- Managing Startups

21. Individuals in the talent cloud are -All of the above

22. core culture -increase productivity and growth of org

24. Franchise as part of So Approach Eleemnt is -Both a and b

25. Values(Val), Symbols(Sym), Balance(Bal) are all -Core Culture Elements

26, A landing page is - single page dedicated to specific promotion or deal

• Great for prediction of growth

2. A test trial allows for a prospective customer to

• Try the product when not out inthe market yet

4. The performer leader

5. Customer Experience Personas are

• Business model and the approach element

• Global economic Monitor

8. ______ focus on seed-funded start-ups on the cusp of rapid growth

9. Solution channels from the Solution (So) Model Elements is

• Research for target audience

10. Brand identity elements are

• Family and friends

12. Some are forced to become entrepreneurs. Reason being

14. Values (Val), Symbols (Sym), Balance (Bal) are all

• Personal culture elements

• Value of the employees

16. _____all contribute to ever more rapid change

• Socialist economic influences

17. Individuals in the talent cloud are

• The target audience

19. Which of the characteristics below holds true for an entrepreneur

• Take a path where others will not tread

20. Bundling can occur with

• the same product only

21. We now share knowledge and create content collaboratively

22. Major categories to support the eco-system of an entrepreneur are

• All of the above

23. Much like a family dynamic, business will eventually

• None of the above

• None of the above

25. Design thinking is

26. What makes an idea unique?

• The simplicity of an idea

27. Liquid workforce is

28. Which of the statements below is true

• As you grow and change, so will your business

29. ______ speaks to the totality of the brand

30. How can a simple idea be described

• An idea that can easily be explained by a child

• All of the above

• Business model and the approach element

3. Healthy core culture

• Helps only the employers

4. SEO, Email, Direct Marketing, Telemarketing, Social Media are

• Business plan tool

5. Bundling can occur with

• a company's own products/services, other companies' products/services, or a combination of both.

• None of the above

• Developer, Designer, business developer

• The home page

10. Major categories to support the eco-system of an entrepreneur are

• All of the above

11. Values (Val), Symbols (Sym), Balance (Bal) are all

• Personal culture elements

12. We now share knowledge and create content collaboratively

• Only in a strict formal surrounding

13. ______all contribute to ever more rapid change