Asia Pacific University of Technology and Innovation (APU) Page 1 of 2

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BM006-3-2 - Creativity and

Innovation
1 Name of Course : Creativity and Innovation Version VC1
Number:
Course Code : BM006-3-2 Effective Date: 01 Apr 2018

2 Synopsis : This course provides a strategy framework for managing innovations in businesses. The emphasis throughout is on
the development and application of models and analytical tools that clarify the interactions between competition,
patterns of technological and market change, and the structure and development of internal firm capabilities.

3 Name(s) of academic staff : Haslina Hashim, Christopher Philip John, Jonathan Jeevan Strinivas & Dr. Uchechi Cynthia Ohajionu

4 Semester and Year offered : See Programme Specification

(Module may be delivered on multiple programmes and therefore in different years/semesters)

5 Credit Value : 3

6 Prerequisite/co-requisite: (if Introduction to Management (BM-007-3-1)

any)

7 Course Learning Outcomes (CLO) : At the end of the course the students will be able to:

CLO1 Analyse the importance of innovation for business and the economy (C4,PL01)

CLO2 Identify the impact of the different types of innovation on human behaviour, business activity and society as a whole
(A4, PL07)
CLO3 Present the ideas that lead to the development of technological entrepreneurs (A2, PL04)

CLO4

8 Mapping of the Course Learning Outcomes to the Programme Learning Outcomes, Teaching Methods and Assessment :

Course Learning Outcomes Programme Learning Outcomes (PLO) Teaching

(CLO) Assessment
PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO8 PLO9 Methods
CLO 1  Lecture Class Test
CLO 2 Case Study Individual

Assignment
CLO 3 Tutorial Poster
 Display/Presen
tation
CLO 4

Indicate the relevancy between the CLO and PLO by ticking “√“ the appropriate relevant box.

9 Transferable Skills (if applicable) Information Management and Lifelong Learning Skills;
1
(Skills learned in the course of study which can be
useful and utilized in other settings) Communication Skills,
2

3
10 Distribution of Student Learning Time (SLT)

Teaching and Learning Activities

Course Content Outline CLO* Guided Learning (F2F) Guided Learning Independent SLT
(NF2F) eg: e- Learning
L T P O Learning (NF2F)
Describe the concept of innovation 1 3 3 6
Explain different phases in innovation 1 3 3 6
Describe types of innovation 1 4 4 8
Explain the different theories of innovation
1 4 4 8

Explain the stages of problem solving 1 4 4 8

Discussion on Idea Generation Techniques 2 10 11 21
Discussion on Idea evaluation analysis 2 6 6 12
Discussion on intellectual property in relation to
innovation 2 6 6 12

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Version: VC1
BM006-3-2-Creativity and Innovation Effective Date: 01 Apr 2018
Asia Pacific University of Technology and Innovation (APU) Page 2 of 2
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Discussion on innovation strategy 2 3 3 6

Case study on the process of innovation in industry
3 3 3 6

Total 93

Continuous Assessment Percentage (%) F2F NF2F SLT

Class Test 30 1 6
1 7
Poster Display/Presentation 10 1 2
2 3

3 0

4 0

5 0

6 0

Total 10

Final Assessment Percentage (%) F2F NF2F SLT

Individual Assignment(2000 -2500 words) 60 2 15
1 17

2 0

3 0

4 0

Total 17

**Please tick (√) if this course is Latihan Industri/ Clinical Placement/ Practicum/ WBL using 2-
GRAND TOTAL SLT 120
weeks, 1 credit formula

L = Lecture, T = Tutorial, P= Practical, O= Others, F2F=Face to Face, NF2F=Non Face to Face

*Indicate the CLO based on the CLO’s numbering in Item 8.
11 Identify special requirement to deliver None
the course (e.g: software, nursery,
computer lab, simulation room, etc)

12 References : Essential Reading

(include required and further readings, Smith, D. (2015) Exploring Innovation, McGraw-Hill: London. ISBN-13: 978-0077158392.
and should be the most current) Trott, P. (2017) Innovation Management and New Product Development, 6th Edition, Prentice Hall
Financial Times: Harlow, England. ISBN-13: 978-1292133423.

Further Reading
Von Stam, B. (2008) Managing Innovation, Design And Creativity, 2nd Edition, John Wiley & Sons:
Chichester. ISBN-13: 978-0470510667.
Ailing, C., Liping, L., Xingsen, L., Jun, Z. and Lei, D. (2013) Study on Innovation Capability of College Students
Based on Extenics and Theory of Creativity, Information Technology and Quantitative Management
(ITQM2013), Procedia Computer Science Vol 17, pp1194 – 1201.
Alice, H.Y. et al (2016) "Employee creativity and innovation in organisations", International Journal of
Contemporary Hospitality Management, Vol. 28 Iss 5 pp. 862 – 885.

13 Other additional information :

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Version: VC1
BM006-3-2-Creativity and Innovation Effective Date: 01 Apr 2018