(1) DESCRIPTIVE (2) EVALUATIVE

ANALYSIS
COMMENTS
Author(s) and MAIN HYPOTHESES RESULTS/ (strength/
IDENTIFIED (perspectives Relevance to
(Publication Date), ARGUMENT THEORIES METHODS ANALYSIS/ weakness;
GAPS : support/ your study
Title (Claim) ASSUMPTIONS CONCLUSIONS accuracy, currency,
refute)
completeness, etc.)
The study With a decrease in Despite the Strengths: I agree with the The theory
Researchers claim The theoretical employed the use sales/income of prevalence of - use of survey to gain researchers that employed by
that SMEs in basis for the study of a survey among SMEs brought by the technology and a representative before an this study which
Yogyakarta, was TOE Model 250 respondents in Covid – 19 pandemic, the internet picture of the individual or a is TOE could be
today (2020), attitudes/perceptions firm is able to a basis on our
Indonesia has high with four Yogyakarta, the study concludes
the study finds of SMEs towards social adopt a theoretical
level of awareness hypotheses to Indonesia using that Social media technology, they concept
of Social Media. check the validity Google forms. Adoption of SMEs in that there is still media
a lack of trust .- Collection of data must be initially especially in
Main Article: This level of of their claims These respondents Indonesia has aware first of terms of coming
and a certain through interview may
awareness together namely: are representatives significantly helped the available up the
EffendiI, M. I., awareness of have supplemented
with the of handicraft SMEs, the business technologies and conceptual
Sugandini, D., & the full the lack of depth of
technological H1:  Social media various business especially in terms of any other framework and
Istanto, Y. (2020). potential of the survey relating matters the type of
context, awareness SMEs, and trade SME marketing.
Social Media Social Media to it (how it questions to
organizational influences SMEs. and successfully Weaknesses:
Adoption in SMEs works, where it include in the
context, and intention to adopt Said conclusion was navigate the Although the
Impacted by can be accessed survey.
environmental social media. Researchers also backed by the results tools that discussion part was
COVID-19: The and basic
context influences H2:  Technological conducted of the survey which comes with it well written, and
TOE Model. The information on The study also
Journal of Asian SMEs owner’s context influences interviews via showed that the TOE when it comes explained clearly how how to use it). serves as a good
Finance, Economics intention to adopt social media Google Zoom for in model used was valid to business. the TOE model Only then can source for our
and Business social media as an awareness. depth collection of and reliable and has influences social these emerging paper
(JAFEB), 7(11), effective platform H3:  Organizationa data. a significant positive The study also media adoption, it technologies considering that
915-925. to list and sell their l context effect on social recognizes the would have been such as Social it tackles
products and influences social Data analysis tool media awareness of government’s better if they’ve Media can be adoption of
engage with the media awareness. employed was which the latter also role in labeled it with effectively Social Media by
H4:  Environmenta supporting subheadings just so it adopted and businesses
customers. Structural Equation influences the intent
SMEs who has is easier to navigate successfully during the
l context Modeling with to adopt social media
adopted Social through the variables utilized by an Covid-19
influences social AMOS. individual/firm. pandemic.
media awareness. media platform. used in the study.
 The title is concise, it The authors
Social Networking Social A descriptive cross- Results showed that A lot of studies gives information explicitly pitch The paper is
sites has an Networking Sites sectional survey representation of have been about the study but to a non- relevant to
important role to greatly helps the was used by the business in social conducted does not reveal the technical our study in
play – specifically in development of researcher in media, customer regarding the findings. The abstract audience by terms of
the representation gathering data. engagement and importance of introduced the study, keeping perceived
MSMEs namely
of the business, lead conversion Social reviewed the sample technical factors of
in business
customer Owners/managers significantly Networking size and details of the businesses
engagement, and representation, of MSME’s improved with the Sites to a methodology, and study to an owners on
lead conversion of customer comprised 268 of use of Social business summarized the appendix. social media
advertisements in engagement and the respondents Networking sites organization study findings. since the
Abalos, W. F. the continuous lead conversion while another 405 Marketing. internationally. Given that all research study
(2020). Social growth of and its benefits respondents served However, not Results were well conclusions are was also
Network Marketing Micro, Small and far outweigh the as representative of The survey results much study has organized with well qualified conducted in
of Micro, Small and Medium Enterprises challenges that consumers both of also showed that been published headings for each and the Tarlac – a
(MSMEs) in the comes with the which are chosen most owners start at in the sub-section. In statistics well province of
Medium Enterprises
Philippines. Hence use of the via convenience a capital of P10,000 – provincial area addition, tables and explained, I do Philippines.
in the Province of
the importance of sampling method. P50,000 to which the of the action plan presented support the
Tarlac. Review of platform.
identifying the common Philippines are easy to authors claims This paper
Integrative Business business profile of Statistical analysis merchandise being about it. This understand. of this study also tackles
and Economics these MSMEs, its employed were sold are clothing study then that clearly similar subject
Research, 9, 128- participation in frequency, items. Facebook aims to close The paper lacked a demonstrate terms as ours
157. social network sites percentage and deemed to be the such gap and clear statement of the potential like looking
and the challenges mean scores which most commonly used enlighten the hypothesis and and role of over MSMEs
encountered in the were then Social media by both readers the just mainly dwelled bringing Social in the
use of such converted to verbal owners & impact of social on a descriptive Networking Philippines
platform. descriptions via the consumers. media as an statement of what Sites to the and its
use of Limits of Challenges essential tool the objectives are. It development utilization of
Index encountered were: for the growth also failed to include and growth of social media
Privacy concerns & of MSMEs in the limitations of the (MSMEs) in the online
Resources and Time the Philippines. study as well as Philippines platforms.
Management. suggestions for future
research.
 Strengths: I agree to the The relevance
The research’s The study Both qualitative The results of the There is a gap -Had a background researchers of this paper is
primary aim is to qualitative study between the information on the points that that it also
adopted the use (survey) and tackles the
analyze the extent showed that Nigerians perception of study to orient the Social media is
of the theory quantitative make use of social reader regarding the not only limited perceived
to which Nigerian Nigerian
Diffusion of method (semi- media sites like problem to social effectivity and
business
businesses are Innovation to structured Facebook and -Was able to critically interaction advantages of
owners to the utilizing social
utilizing the use best explain how interviews) were Instagram as appraise other cited purposes but
advantages of media
and advantages of such innovation employed to advertising platforms social media works rather than could also be a
platforms
social media as a linked members generate data for and thinks of it as platform and merely describing benchmark for
among
strategic highly beneficial but them. SMEs to utilize
of the the study. its actual businesses.
advertising business owners also its full capacity:
community via a application of it
perceived that its Weaknesses: advertising,
Silas, U., & Junior, A. platform, the level certain medium Online to the business It may not have
potential has not been -Evidence of literature public relations, the same
O. (2020). Online of success in using – in this case questionnaires fully maximized yet and what they review is somehow branding, be theoretical
Advertising in it (Whether it is Social Media were given to 375 despite the huge perceive as a not that current able to operate concept as to
Nigeria: An really beneficial or number of consumers return on - Statistically analyzed not just locally
platforms. Internet-users - our study, but
Examination of not) and the using these platforms investment. results were not but on a wider its results and
representing
Approaches in challenges in the country. clearly shown and target market discussion from
The theory also consumers while Some just sees
Facebook and affecting the explained thus (globally), & its survey and
explains that for 6 business owners Relating quantitative it as editorial biases may etc. interviews
Instagram. Galactic efficacy of its a concept (Social (with social media study to the theory “something occur could be
a Media: Journal of application to Media) to presence in their used, Businesses are nice to have -limitations of the Also, yes, the beneficial to us
Media tudies, (2). businesses. proliferate, it respective already aware of (superficial study were not stated government has in backing up
undergoes 4 businesses) were social media platforms perception to -The discussion of the to constantly our claims and
but business interest results of the study improve social possibly
stages: interviewed under its advantage)”
varies and comes at using the “Diffusion media related criticizing also
Awareness, the qualitative and not as a
different stages (some theory” as the context policies to which theory
Interest, method. critical element could have
are active, some are in engagement to explain the findings mitigate
Evaluation and produced a
just beginning, while and building was very limited and security
Trial & Adoption more defined
others are uncertain instead discussed it concerns and
relationships to explanation of
stage. due to lack of
customers.
mostly on the basis of enhance
the influence of
professional help or the interviewee’s monitoring and Social media to
infrastructure). answers. control micro business
-had spelling & procedures. owners.
grammatical errors.