8/12/2020 Faculty Marked Assignment # 2

Faculty Marked Assignment # 2

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1. Email address *

2. Please type your name and student number *

3. 1. What factors influences Consumer Behavior? * 10 points

4. 2. Briefly describe Filipinos as a consumer and a buyer. What positive and 10 points
negative traits does Filipinos possess as both consumer and buyer? *

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8/12/2020 Faculty Marked Assignment # 2

5. 3. How does lifestyle affects buying preferences? * 10 points

6. 4. (BONUS) If you are a marketing professional, and you are declined by a 5 points
potential buyer because of the price difference of your product compared to
others, how would you then address the situation as to not lose potential
sale?

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