7/2/2021 MKT 243 TEST NOVEMBER 2020

MKT 243 TEST NOVEMBER 2020

Please fill in the information below.
There are two (2) Parts of questions, PART A AND PART B, which consist total of 50
questions.
Students are compulsory to answer all questions given in Part A and Part B.
Please read the questions given carefully before you answer it.

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Required

1. Email *

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one oval.

2. 3. MHM1112B

202059056
5*

4.
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CLASS *

PART A: TRUE FALSE QUESTIONS

There are twenty five (25) questions for Part A. Students
are required to answer ALL questions.
Untitled Title

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5.
Marketing is a philosophy, an attitude, a perspective, or a management
orientation that stresses customer satisfaction. *

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False

6.
There must be seven conditions that exist for an exchange to take place. *

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True

False

7.
Exchange is when people giving up something to receive something they would
rather have. *

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False

8.
There are five competing philosophies that strongly influence an organization’s
marketing processes. *

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True

False

9.
Societal Marketing Orientation is a philosophy that focuses on customer wants
and needs so that the organization can distinguish its products from competitors
offering. *

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True
 False

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10.
Customer satisfaction is a strategy that focuses on keeping and improving
relationships with current customers. *

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True

False

11.
Relationship marketing is an evaluation of a good or service in terms of whether
it has met their needs and expectations. *

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True

False

12.
Marketers can control the external environment in which their organizations
operate. *

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True

False

13.
Social change is perhaps the most difficult external variable for marketing
managers to forecast, influence, or integrate into marketing plans. *

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True

False
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14.
Psychography is the study of people's vital statistics such as their ages and
locations. *

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False

15.
Inflation is a measure of the decrease in the value of money, expressed as the
percentage reduction in value since the previous year. *

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False

16.
An economic recession increases the demand for products and services. *

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False

17.
Generation Y are people born between 1965 and 1978. *

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True

False
 18.
The purchase of products like soft drinks, cleaning products, and gasoline
generally exemplify routine response behavior. *

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True

False

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19.
In general, detailed, informative advertisements are most effective for high
involvement products because consumers actively search for additional
information prior to making their decisions. *

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True

False

20.
Opinion leaders are often the first to try new products and services. *

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True

False

21.
The socialization process involves adopting the values of the culture in which a
person was raised and is usually strongly influenced by the family. *

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 True

False

22.
While lifestyle research is useful for describing individual consumers, it is not
useful for segmenting consumer groups. *

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True

False

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23.
Selective exposure occurs when consumers change information that conflicts
with their feelings or beliefs. *

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True

False

24.
Maslow's hierarchy of needs categorizes human needs into four levels:
physiological needs, safety needs, social needs, and esteem needs. *

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True

False

25.
 Geography, psychographics, and benefits sought are examples of possible
segmentation variables used by marketers. *

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True

False

26.
In market segmentation, individual psychographic variables can be combined
with other variables to provide more detailed descriptions of market segments. *

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True

False

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27.
Geodemographic segmentation combines geographic, demographic, and
lifestyle segmentation. *

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True

False

28.
The 80/20 principle implies that the majority of all demand is due to a minority
of the customers. *

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True

False
 29.
Undifferentiated targeting is a marketing approach based on appealing to a
single segment of a market. *

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True

False
There are twenty five (25) questions for Part B.
Students are required to answer ALL questions.

PART B: MULTIPLE CHOICE QUESTIONS

30.
An exchange can take place only if the conditions exist: *

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there must be at least three parties involve in exchange

each party does not have something that might be of value to the third party

there must be at least two parties involve in exchange

each party are compulsory to accept the exchange offer.

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31.
The concept of exchange is important to marketing because: *

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if all the conditions for an exchange are in place, then the exchange will be
completed.

exchange provides money to marketers.

marketing activities help to create exchange.

money is the only medium of exchange for business marketers.

32.
 Indonesian logging companies harvest the rain forests for timber and assume
that a market exists for their products. The typical Indonesian logging company
has a _____ orientation. *

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Exchange

Product

Production

Sales

33.
Which marketing management philosophy is often adopted by organizations
that sell unsought products such as life insurance, retirement plans, and pre
planned funeral services? *

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sales orientation

product orientation

market orientation

customer orientation

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34.
An organization with a _______believes that it exists not only to satisfy customer
wants and needs and to meet organizational objectives but also to preserve or
enhance individuals' and society's long-term best interests. *

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sales orientation

production orientation

market orientation
 societal marketing orientation

35.
A _________is a defined group that managers feel is most likely to buy a firm's
product. *

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buying center

consumer cluster

target market

demographic sample

36.
Which of the following statements best describes the typical target market?

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A target market will remain stable over time, including the same group of
consumers.

Target markets change over time as consumers drop in or out of the market, and as
tastes change

Target markets only change when the features and benefits of the product offering
change.

Target markets are not strongly affected by changes in the external environment.

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37.
The external environment _____. *

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can be controlled in much the same manner as the internal marketing mix.
 cannot be influenced by marketing managers.

does not change over time.

must be continually monitored by marketing managers.

38.
All of the following are factors in the external environment affecting marketing
EXCEPT: *

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Political and legal factors

Technology

Economic conditions

Marketing mix

39.
_____ factors are environmental factors that include our attitudes, values, and
lifestyles. *

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Demographic

Competitive

Technology

Social

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40.
Which of the following is NOT a demographic characteristic of a population? *
 Mark only one oval.

birthrate

age

values

education

41.
Consumers born between 1965 and 1978 form a group called _____. *

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Tweens

Generation X

Generation Y

Teen

42.
You are a marketing consultant for a firm that wants to target members of
Generation X. Based on your knowledge of this demographic group, your
advice to this firm would be to _____. *

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emphasize freedom from work and commitment

emphasize the importance of their children’s education

emphasize the baby boom culture

avoid topics dealing with materialistic possessions

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43.
The processes individuals use when making a purchase decision are called
_____. *

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perceptual mapping

consumer behavior

consumerism

marketing

44.
The steps of the consumer decision-making process in order are: *

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need recognition, information search, evaluation of alternatives, purchase, and

postpurchase evaluation

need positioning, alternative aggregation and divestment, purchase decision,

postpurchase evaluation

need recognition, alternative aggregation, reevaluation, purchase decision,

postpurchase behavior

information search, need positioning, evaluation of alternatives, product trial,

purchase decision, postpurchase satisfaction

45.
Which step in the consumer decision-making process is a result of an imbalance
between actual and desired states? *

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need recognition

purchase

evaluation of alternatives

postpurchase behavior
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46.
Which of the following is any unit of input affecting one or more of the five
senses: sight, smell, taste, touch, and hearing? *

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Tactic

Need

Stimulus

Desire

47.
The types of products people purchase using only an internal search are
typically : *

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frequently purchased, low-cost items

frequently purchased, high-cost items

infrequently purchased, high-cost items

all types of items, regardless of price or frequency of purchase

48.
An external information search is especially important when:

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there is a great deal of past experience

there are high costs associated with making an incorrect decision

the cost of gathering information is high

buying frequently purchased, low-cost items

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49.
Inner tension that a consumer experiences after recognizing an inconsistency
between behavior and values or opinions is referred to as: *

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cognitive dissonance

psychological discomfort

perceptual imbalance

dissatisfaction

50.
All of the following are ways consumers can reduce cognitive dissonance
EXCEPT: *

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justify decision

seek new information

avoid contradictory information

send a letter to the marketer

51.
A _____ is a group of people or organizations that has wants and needs that can
be satisfied by particular product categories, has the ability to purchase these
products, and is willing to exchange resources for the products. *

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 Firm

Buyer

Consumer

Market

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52.
Ford Motor Company produces passenger cars, commercial trucks and
specialty vehicles, performance vehicles, and race cars. Ford uses a procedure
called _____ to divide its large market. *

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perceptual mapping

market segmentation

target market

positioning

53.
Which criterion of useable market segments means the firm must be able to
reach members of targeted segments with customized marketing mixes? *

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Substantiality

Identifiability and measurability

Accessibility

Reliability

54.
 The purpose of market segmentation is to: *

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divide the market into equal size and profit regions for sales territories

group a large number of markets together enabling a company to serve them

simultaneously

develop a generalized definition of the market as a whole

enable the marketer to tailor marketing mixes to meet the needs of one or more
specific groups

END OF QUESTIONS
GAMBATE NEH..FIGHTING!!!

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