8/12/2020 QUIZ # 2

QUIZ # 2
MARKETING MIX- PRODUCT
* Required

1. Email address *

2. NAME *

3. STUDENT # *

4. PLEASE INDICATE PRODUCT CHOSEN. *

5. 1. What is the core product? (Example: Victoria Secret's core product is 3 points
perfume) *

6. 2. Describe the product in terms of the following: A.)Brand * 5 points

7. 3. B. Packaging * 5 points

https://docs.google.com/forms/d/1GI9MWdtv4vWbYxQPHnrh3LYyZpM2rsiMmCroMjctTfI/edit 1/2
8/12/2020 QUIZ # 2

8. 3.C. Innovation and Improvement? (What are the innovations and 5 points
improvements that the product went through over time) *

9. 4. The product chosen falls into what classification? (Example: Consumer 5 points
Product) and explain the reason why did you categorize it in such segment. *

10. 5. Determine the strengths and weaknesses and areas for improvement of 7 points
the product chosen. *

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