FORMS OF TOURISM

LEARNING OBJECTIVES
After completing this lesson, you are expected to:
1.determine potential forms of tourism that may be
developed in certain places;
2.distinguish the kinds of activities that can be offered
in a specific form of tourism; and
3.identify various markets that may be attracted to
each type of tourism.
Family Tourism
–tourism that caters to a family traveling together

Family destinations must have provisions for:

•family-friendly parking facilities;
•child-friendly, supervised play areas in airport terminals and bottle warmers;
•designated check-in desk for families traveling with young children;
•pre-boarding of aircraft for families with babies and young children; and
•baby stroller drop-off and collection from aircraft available at all airports.
Gap Tourism
•travel during a gap year

Gap year – a nominal period during which a person delays further education or
employment in order to travel (Millington 2005 in Lyons et al. 2011)
•includes gap tourists who are mostly backpackers

What Gap Tourists Need

•Good system of budget accommodation facilities
•Peaceful conditions

•People who are welcoming of visitors

•Good mass transportation system
Types of Gap Tourists

•Pre-university gappers – high school graduates before entering the university

•Post-university gappers – college graduates before they apply for
employment
•Career gappers – those taking a leave before a career or job change
•Pre-retirement gappers – 55–70-year-olds
Honeymoon
What honeymooners want:
•Privacy
•Luxurious dining
•Exclusive accommodation
•Stunning views
•Romantic settings
•Massage service

Honeymoon – a holiday taken by newly-wed couples

Senior Travel
–travel by people who are 60 years and older (age in Philippine context)

Why seniors are an important market group:

•Lots of free time on their hands
•Relatively affluent
•Free from most family and financial obligations
•Good market for slow tourism, pilgrimage, cruise, wellness, health and
medical tourism

Special Requirements
•Senior-friendly food, amenities, and services
•Wheelchairs
•Priority boarding and seating
Solo Female Travel
Solo female travelers are a good market for:
•all-female hotels;
•spas;
•designer bags;
•fashion items; and
•accessories.
Adventure Travel
–one that involves a certain amount of risk

Extreme tourism – a subset of adventure tourism that involves travel to

dangerous places or participation in dangerous events
Examples:
•BASE jumping
•Cave diving
•Free diving
•Hang gliding
•Kitesurfing
•Paragliding
•Rock climbing
•Skydiving
•Surfing
•Whitewater kayaking
•Wingsuit flying
•Xpogo (extreme pogo)
Dark Tourism
–involves visits to areas with a history of horrific crimes, slavery, genocide,
torture, disasters, and accidents
Doom Tourism
•a.k.a. "Last Chance Tourism”
•involves traveling to places that are environmentally threatened (e.g., the
melting glaciers of Patagonia)
Medical and Wellness Tourism

Medical tourism – “involves people traveling to a different place to receive

treatment for a disease, an ailment, or a condition, or to undergo a cosmetic
procedure, and who are seeking lower cost of care, higher quality of care,
better access to care or different care than what they could receive at home”
Wellness tourism – “tourism [that] involves people who travel to a different
place to proactively pursue activities that maintain or enhance their personal
health and well-being, and who are seeking unique, authentic or location-
based experiences/therapies not available at home”
Global Spa Summit (2011)
The medical and wellness industry is made up of:
•Hospitals and clinics
•Dental clinics
•Cosmetic surgery clinics
•Medical spas
•Integrative health centers
•Day spas
•Hotel spas
•Gyms/fitness centers
•Beauty clinics
•Wellness cruises
•Resort spas
•Yoga, spiritual and lifestyle retreats
•Thermal baths
•Ayurvedic clinics
•Traditional and complementary medicine
Some Types of Treatment

1.Comprehensive medical evaluation and examination (executive check-ups)

2.Diagnostic and laboratory technologies
3.Aesthetic, dermatologic, plastic and reconstructive surgery
4.Multi-disciplinary weight management care
5.Dental/oral and maxillofacial surgery
6.Eye care and sight restoration
7.Cancer care and treatment
Some Types of Treatment

8.Cardiovascular treatment
9.Obstetrics-gynecology
10.Rehabilitation medicine
11.Physical therapy
12.Occupational therapy
13.Speech therapy
Cultural Tourism

–tourism that is based on the cultural assets of a destination

Assets may be tangible or intangible and may take the form of buildings,
paintings, music, songs, dances, food, religion, languages, traditions, and
events.
Forms of Cultural Tourism
–Educational tourism
–Art tourism
–Music tourism
–Festival tourism
–Film tourism
–Gastronomic or culinary tourism
–Wine tourism
–Literary tourism
–Creative tourism
Religious Tourism

involves traveling to visit a place, building, or shrine deemed sacred or holy

(McKelvie 2005:1)
Types of Religious Sites
•Single ecclesiastic feature
•Burial sites
•Detached temples/shrines
•Whole towns
•Shrine/temple complexes
•Earth energy sites
•Sacred mountains
•Sacred islands
•Pilgrimage foci
•Secular pilgrimage
Festival Tourism

Types of Festivals
•Cultural
•Indigenous
•Film
•Flower
•Religious
•Local produce
Some Famous Philippine Festivals
•Ati-Atihan Festival: Kalibo, Aklan (in honor of Santo Nino)
•Dinagyang Festival: Iloilo City (in honor of Santo Niño )
•Moriones Festival: Marinduque (Holy Week)
•Pintados-Kasadyaan: Leyte
•Sinulog Festival: Cebu (in honor of Santo Niño de Cebu)
•MassKara Festival: Bacolod City
•Kaamulan Festival: Malaybalay City
•Panagbenga Festival: Baguio City
•Cinemalaya (Independent) Film Festival
Heritage Tourism

–travel to places with historic value, ethnic culture, and pristine nature
UNESCO World Heritage List in the Philippines
1.Tubbataha Reef National Marine Park
2.Rice Terraces of the Cordilleras
3.Historic Town of Vigan
4.Puerto Princesa Underground River
5.Baroque Churches of the Philippines
Heritage Tourism

Baroque Churches of the Philippines

1.Santo Tomas de Villanueva, Miagao, Iloilo
2.San Agustin, Paoay, Ilocos Norte
3.Nuestra Señora dela Asuncion, Santa Maria, Ilocos Sur
4.San Agustin, Intramuros, Manila
Cruise
–a unique kind of travel because the mode of transport and accommodation is
fused into one (the ship)