Project for Principles of Marketing

Shama Razi
Chapter 2 1. What is the history of your company? Divide work among each Date 26Oct to 2nd
Company and 2. What is hefvrjer portfolio? Make a full product mix. equally Nov
Marketing Strategy
Chapter 2 cont. 3. kerregf
Analyse the current
Business portfolio.
Chapter 3 4. Describe the macro and microenvironment your company is facing.
Analysing the 5. Conduct a SWOT analysis (chapter 2 and 3)
marketing
environment
Managing Marketing 6. Each erkgf member (who represents the target market for the brand). Use THIS IS INDIVIDUALLY This part will be
info to gain questions from Chap 5. DONE completed
consumer insights. individually and
Chapter 5 7. Based on the interview, understand a) the characteristics affecting graded
Consumer Markets consumer behaviour. Look at Figure 5.2. b) rekgfk decision process individually.
and Consumer Look at Figure 5.5 and 5.6 Date:3rd Nov –
buying Behaviour 13th Nov
Chapter 7 8. rebfrf This will be done
Segmenting, group wise and
Targeting and emailed to TA.
Positioning. Power point
Chapter 8 9. rjbfjbr slides.
Product services and
Brands
Chapter 9 10. Collect information on your category and write a description. Category:
Product life cycle Liquid milk, Shampoo, Biscuits, Tea, Detergents etc. Include info on Date: 16th Nov –
competitors etc. 25th Nov
11. Identify stage of life cycle for the category and then for your brand.

Chapter 10 and 11 12. What major pricing strategy did the brand follow? Look at Figure 10.1 and
Pricing then Table 11.1 and 11.2
Chapter 12 and 13 13. What channels of distribution has the brand adopted? Look at Figure 12.2
Distribution and Table 13.1 Date:27th Nov-5th
Chapter 14 and 15 14. Analyse the latest advertisements. Choose at least two. Dec
Promotion/IMC
 15. As a group, what would you recommend for the product. What would be the target market, All members
positioning statement, pricing strategy, distribution strategy and IMC decisions.

PROJECT WEIGHTAGE : 25%

THE ENTIRE PROJECT (ALL DATA IN THIS DOCUMENT) WILL BE PRESENTED on lec # 27, 28&29. All
students will present their work. Every group will be given 10-12 min to present along with 5-10 min viva.
Group leader will distribute the project work to other members and inform us through email which member is
responsible for what task. It is the duty of the group leader to make sure that all members will work otherwise the whole
group will suffer because of the irresponsible member.
In-case you think anyone of the group member is not cooperating and not working then you can inform us till 31st Oct
and that person will work individually.
Complaints about the group members receiving after 31st Oct will not be entertained.
All groups will email their slides (PowerPoint) to their TAs on lec # 26.
Presentation Schedule will be emailed to all groups on Lec # 24.
Plagiarism equals and above 15% will be resulted in zero marks.

Good luck!

FOR QUESTIONS & QUERIES CONTACT TA or email at mktabcd20@gmail.com