FAZAIA COLLEGE OF EDUCATION FOR WOMEN

SUBMITTED TO
 Ma’am Maimona
SUBMITTED BY
Rabia Khan
SUBMISSION DATE
30, Sep,2020
DISCIPLINE       
BBA(Hons.) – 5th Semester
SUBJECT    
Strategic Management
 JAZZ (Previously Mobilink & Warid)
Mobilink is also known as Pakistan Mobile Communications Limited. Mobilink is a Mobile
network service provider in Pakistan. In Pakistan Mobilink is the biggest Mobile phone service
provider company according to the annual report 2010 of Pakistan Telecommunication
Authority.

A. Competitive Advantage

Competitive advantage means that the companies have some extra features which
distinguished that company to its competitors. So, the Mobilink has so many features which
distinguished it with its competitors. Like Mobilink has good network across the Pakistan,
and even giving very good rates on international Roaming. The mean difference among the
Mobilink and other companies is that Mobilink offering Mobile PCO in every town and city
in Pakistan. Which makes it difference to other companies.

B. Tangible Resources

The four types of tangible resources are financial, organizational, physical and technological.

1. Financial Resources
 The firm’s borrowing capacity
 The firm’s ability to generate internal funds
2. Organizational Resources
 The firm’s formal reporting structure and its formal planning, controlling, and coo
rdinating systems
3. Physical Resources
 Sophistication and location of a firm’s plant and equipment
 Access to raw materials Technological Resources
 Stock of technology, such as patents, trademarks, copyrights, and trade secrets.
4. Technological Resources
 Stock of technology, such as patents, trademarks, copyrights, and trade secrets.

C. Primary and Secondary stakeholders

Stakeholder means that the individual those are participating in the company progress
through capital, giving the services and time.

 Primary stakeholders: These are shareholders, top managers, staff, strategic clients, and
strategic partners of a company.
  Secondary stakeholders: These are clients, competitors, vendors, associations,
government, media, banks, etc.

D. SWOT Analysis of Mobilink

Strengths:

 Having a great brand name with its traditional values that gives him a strong positioning
in the market.
 Pakistan’s Largest Telecom Company covering more than 20,000 cities and towns.
 It is proud to have 97% recovery rate when default occurs

Weaknesses:

 Instead Of all its bigger strengths it is consider to be an expensive network

 Engineering department is not as responsive as their competitors have.
 There are certain areas where Ufone service is available but Mobilink service is not.

Opportunities:

 Potential opportunity is that GSM is now the need of every person in this world.
 To bring more innovative services & give more Packages.
 Can use more Advertising Techniques to capture more costumers.

Threats:
 Biggest Threat is its competitors who are offering packages with less prices and high
speed internet with much enhanced speed like Zong etc.
 With the Emergence with Warid its costumer start to decline due to clash & instability in
service of Warid.
 Have less Coverage in Northern areas while its Competitors like Telenor covering more
area.