REVAMPING OF KHUSSA MEHAL

Directional brands of khussa mehal

Needle Dust

Needle dust is an Indian based traditional handcrafted shoe brand which provide handcrafted fine

leather juttis that speak the charm of a true old school artisan with the design sensibilities of a

modern, luxury shoe brand. NEEDLEDUST was launched in May 2014 by shirin Mann Sangha

and integrating the finesse of old royal moulds with innovative design and embroidery patterns.

They offer wide variety of juties and mules and their price range id from 3000 to 8000 rupees.

They have four stores in India two in Delhi and two in Bombay many well-known celebrities

from Indian film industry are appeared wearing needle and dust which also shows the popularity

of this brand. Needle dust also collaborated with Abu Jani Sandeep Khosla which is a well-

known fashion designer. He is best known for his ability to infuse Indian craftsmanship and

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textile heritage with European tailored silhouette. The brand use print media like well-known

fashion magazine for their promotion like vogue India and India today.

Pastels and Pop

Pastel and pop is also an Indian based traditional shoe brand which was started by two

Chhabra sisters, Akanksha, and Aarti, started Pastels and Pop in July 2015 to introduce

the beautiful Punjabi handicraft to the people in South India. Pastels and Pop brings a

refreshing perspective on authentic Indian handicraft through a variety of beautifully

crafted juttis, which have redefined the industry standard for grace and magnificence.

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Pastel and pop have only one retail in Bangalore India and have online presence in social

media and have their own webpage. Pastel and pop provide with traditional casual and

formal khussa and their price range is from 2000 to 5000 rupees. Pastels and pop worn by

many leading ladies of Bollywood like Sonam Kapoor, Sara Ali Khan, Kriti Sanon,

Sonakshi Sinha and more along with features in leading fashion publications such as

Grazia, Femina, Vogue, Hello, India Today and others, and  with the love of clients from all

over the world, Pastels and Pop is now one of the most adored jutti labels internationally .

Coral haze

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Coral haze is another Indian brand which provide with the traditional shoes. Coral Haze, a

brand of Rida International offers an exquisite collection of designer handcrafted Punjabi

juttis. They offer casual day wear to ornate wedding wear including juties, casual , floral

and formal with the variety of digital prints, hand-painted patterns, hand embroideries,

ornamentation, embellishments with in the price range of 30$ to 65$ and they also

provide customer with the customized juties according to the preferences of the

customers. They have only on retail store in in New Delhi and have active network on

social media sites and have e-commerce store.

Many celebrities appeared in wearing coral haze and they also publish publications in

many well-known magazines and newspaper.

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