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researchers regarding “how problems should be understood and addressed” (Kuhn, 1962).
Therefore, this is a specific way of perceiving the world that shape how we seek answers to
subjectivity and objectivity. Finally, this paper will illustrate how the epistemological
perspectives and ontological considerations are used on research particularly in the areas of
determining what scientific method/research design can be used, how data can be collected and
1a. According to Collis and Hussey (2003), “Epistemology is concerned with the study of
philosophical context is the study of knowledge in general. Bryman (2008) further explains
that “an epistemology issue concerns the question of what is (or should be) regarded as
acceptable knowledge in a discipline.” It therefore asks the questions: what is knowledge? How
does a person get to know something? And what is the basis for true knowledge? Knowledge
in itself is a justified, true belief. Therefore, the person must be able to justify the claim by
POSITIVISM
Positivism purports that the world is external (Carson, 1988) and that there is a definite
belief (Hudson and Ozanne, 1988). Thus, they take a controlled and structural slant in
conducting research by identifying a research topic, creating suitable hypotheses and by
Positivist researchers remain separated from the participants of the research by producing a
distinctions between reason and feeling (Carson, 2001). They also sustain a clear distinction
between science and personal experience and fact and value judgement.
Positivist researchers pursue objectivity and utilize steadily rational and logical methods to
research. Statistical and mathematical methods are fundamental to positivist research, which
follows structured research procedures to unearth single and objective reality. The goal of
positivist researchers is to make time and context free generalizations. They use an existing
theory to generate hypotheses, which are then tested and confirmed or refuted and subsequently
leads to the further development of a theory which can be tested in the future.
INTERPRETIVISM
Interpretivists believe the reality is multiple and relative (Hudson and Ozanna, 1988).
Interpretivists argue that human beings and their social worlds cannot be studied in the same
way as physical phenomena. Therefore, social sciences research has to be different from natural
sciences research. Unlike the positivists, interpretivists do not attempt to discover universal
laws, but rather they believe that rich insights into humanity are lost if reduced to law-like
generalizations. As such, they aim to unearth new, richer understandings and meanings of
contexts.
The interpretivist researcher enters the field with prior understanding of the research context
but assumes that this is inadequate in developing a fixed research design. due to complexity of
what is perceived as reality. The researcher is open to new knowledge throughout the study
behavior oppose to generalizing and predicting subjective experiences which are time and
context bound.
PRAGMATISM
Pragmatism asserts that concepts are only relevant where they support action (Kelemen and
Rumens, 2008). It strives to reconcile both the objectivism displayed by the positivists and the
ideas, hypotheses and research findings not in an abstract form, but in terms of their roles they
play as instruments of thought and action. Reality matters to pragmatists as practical effects of
ideas, and knowledge I valued for enabling actions to be carried out successfully. Pragmatists
recognize that there are many different ways to interpret the world and undertaking research,
and that no single point of view can ever give the entire picture and that that multiple realities
may exist. This does not indicate that pragmatists always use multiple methods, but rather they
use the method or methods that enable credible, well founded, reliable and relevant data to be
1b. Ontology refers to assumptions about the nature of reality (Hudson and Ozanne, 1988). It
shapes the way in which one sees and studies your research objects. Your ontology therefore
determines how you see the world and therefore your choice of what to research for your
research project. The two ontological perspectives include objectivism and subjectivism.
Objectivism integrates the principles of the natural sciences, debating that the social reality that
contains realism, which in its most extreme form supposes that there is only one actual social
reality experienced by all social actors (Burrell and Morgan, 1979). From an objectivists’
perspective, social and physical phenomena exist independently. Therefore, it is more sensible
to study them in a similar way as a natural scientist would study nature. On the other hand,
from a epistemological viewpoint, objectivists seek to unearth the truth about the social world,
through the channel of observable, measurable facts, from which law-like generalizations can
Subjectivism on the other hand encompasses assumptions of the arts and humanities, stressing
that social reality is created through the perceptions and ensuing actions of social actors.
Ontologically, subjectivism contains nominalism. Nominalism ideally considers that the order
and structures of social phenomena through use of language, conceptual categories, perceptions
and consequent actions. According to Burrell and Morgan (1979), for nominalists, there is no
underlying reality to the social world outside of what people attribute to it because each
person’s experiences and perceives reality in their own way. As such, it is more sensible to talk
about multiple realities instead of a single reality that is identical to everyone (Burrell and
Morgan, 1979). A less extreme type of this is social constructionism, which purports that reality
is constructed through social interaction in which social actors produce partially shared
Based on the above assessment, Ontology is the nature of reality and the epistemology is the
relationship between the researcher and the reality of how this reality is captured or known
(Carson, 2001; Hudson and Ozanne, 1988). Both paradigms chart the way towards the
conducting of research. For instance, both are influential in helping the researcher determine
what scientific method and subsequently research design can be used in order to support one’s
belief about knowledge and the nature of reality. Authors have argued that the range of
acceptable epistemologies provides the researchers with more methods options when
conducting research. It also enhances the researcher’s understandings of the implications of the
researcher’s choice of method and potential limitations to the research findings. For instance,
in relation to the positivist’s assumption that objective facts provide the best scientific evidence
may possibly lead to the choice of a quantitative methodology and research methods which
ultimately is based on objectivism and empiricism with findings that are generalizable.
However, on the downside, it can be argued that by using this approach, it will limit the
collection of richer data that could have produced a more detailed or complex view of the
realities of the research area. This perspective could have also contributed to the understanding
of the research area if the research was based on a different view of knowledge. Overall,
notwithstanding the diversity that knowledge proves in research, it is the researcher’s own
epistemological assumption that will manage what is perceived as legitimate for the research.
In addition, the two paradigms assist in the conducting of research by laying out the terms and
conditions under which data from social actors can be collected and analyzed to generate the
best product to represent their reality, truth and laws. For instance, in deciding to undertake a
subjective type ontological approach to one’s social research, the researcher is guided by the
fact that social phenomena are in a constant state of revision. As such, requiring researchers to
study situations in greater detail ranging from historical, geographical and socio-cultural
contexts in an attempt to comprehend is phenomenon in its new and revised form or how
realities are now being experienced. Unlike an objectivist researcher, who seeks to uncover
universal facts and laws governing social behavior, the subjectivist researcher will be more
concerned with different social actors. Therefore, considering this particular interest, data
collection will undertake a more subjective, firsthand and in-depth approach oppose to a
scientific, objective and fact-proving approach. At the same time however, and keeping in mind
that no research approach is more superior than the other, in utilizing the subjectivists approach,
it is important to note that some level of validity is needed and as such, the researcher is
required to will required to engage in what Cunliffe (2003) calls ‘radical reflexivity’
Reference
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