FACULTY OF ARCHITECTURE, PLANNING AND SURVEYING

DIPLOMA IN APPLIED SCIENCE

FUNDAMENTALS OF ENTREPRENEURSHIP
ENT 300

BUSINESS MODEL CANVAS (Ilham Gift Box)

PREPARED BY:

(NUR DANIA BINTI AMAN SHAH, 2018881976, A4AS1205_K)

PREPARED FOR:
PUAN ZAKIAH BINTI MOHAMED
FACULTY OF BUSINESS MANAGEMENT

DATE OF SUBMISSION: 11 DECEMBER 2020

ACKNOWLEDGEMENT
First of all, Alhamdulillah praised is to Almighty Allah S.W.T for giving me this challenging and
the opportunities to take part and done this assignment well through the due date that has been
arranged by the lecturer before. I want to give a huge thank you for my lecturer Puan Zakiah
Binti Mohamed as she already guides me through this assignment with so much patience right
from the bottom by giving knowledge to us to complete this assignment based on the guideline
that has been stated by the lecturer before. Even though I face so many calamities during the
journey to make this assignment successful, I still managed to adapt and complete this
assignment.

I would to thank Puan Zakiah Binti Mohamed our Fundamental of Entrepreneurship lecturer
again for sacrifice your energy, time and the tips about this assignment. In Syaa Allah all the
lesson that we gained from you, I will be applied it in my life. I hope that your life will be full of
blessing from Allah.

Besides, I would like to give my sincere thankful for my friends that was being so helpful during
the process of this assignment. I am appreciated to all my friends that spare their precious time to
willingly giving an idea to accomplish my assignment become more successful.

Last but not least, the one that always giving support to me which is my family, they will always
remain the one and only that I loved. As I try the best that I can by sacrifice my time and energy
to fulfill my responsibility both as a daughter and a student.

To conclude, it was a magnificent experience as I get to learn so many things through preparing
this assignment.

TABLE OF CONTENT
NO. CONTENT PAGE

1.0 i
EXECUTIVE SUMMARY

2.0 1-4
INTRODUCTION

- About Ilham Gift Box Company

3.0 5-9
BUSINESS MODEL CANVAS

1. KEY PARTNERS

2. KEY ACTIVITIES

3. KEY RESOURCES

4. COST STRUCTURE

5. VALUE PROPOSITION

6. CUSTOMER RELATIONSHIP

7. CUSTOMER SEGMENT

8. DISTRIBUTION CHANNEL

9. REVENUE STREAM
APPENDIXES 10 - 11

REFERENCES 12
EXECUTIVE SUMMARY

This assignment of Business Model Canvas is required for the student to created one business
that they interest to as they need to act their rolled as an entrepreneur by using the 9 segment that
consist in the Business Model Canvas which helps an entrepreneur to start a business. The 9
segment includes value proposition, customer segment, customer relationship, key partners, key
resources, key activities, cost structures and revenue stream. It is an important planning on
opening a business, where obviously the business model BMC allows us to visualize the business
model which it shows the idea of our business on a paper.

The name of the company that I would like to run named Ilham Gift Box. This business was
created on year 2020 in the early of October. The Ilham Gift Box business is a business that give
service for customer to have a gift box that used from recycle things. It is a business from
industry of services. This business was inspired by my passion towards arts and to spread to
people the important of taking care of the go green campaigns towards the society where the
closest competencies of this business is the Giftr.my that offering a gift box service too.

One of the segments on this business content key partners, where it includes supplier from
recycle and resin coasters, shipping company, and online. Key resources where the main source
for our product comes from employees and machineries. The key activities which is to maintain
the product by giving the best quality delivery, influences customer to do 3R. Besides, an
arrangement of the cost structure of this business comes from fixed cost, variable cost, value
driven and cost driven. The value proposition also the main important part of the BMC that
were gather in this segment. Furthermore, customer relationship and customer segment where we
want a personalize relationship among our customer and the customer segment where in this
business the main important target customer are people that want to give a present for such event
and a person that loves art. Moreover, the distribution channel is a platform such as using online,
advertisement, influencer, blogs, artist and book writers for customer to create business with us.
Lastly, the revenue stream that include our way of company to make customer paid for us, such
as by using pay pal, debit card, cash and direct sales.

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2.0 INTRODUCTION
Description of the company

Ilham Gift Box Company

The name of this company was named as “Ilham Gift Box” which “Ilham” means an idea from
the person itself, as the things that content in the gift boxes are all from an idea to create
something valuable and have sentimental value on it. The idea for this business is because of the
passion that I loved which is arts and also to make people support the go green campaign.

This is the reason why the different of this gift boxes from the other is it using recycle things
which instead of using a nicely ready made box I will used a recycle papers to wrap the product
which product that we offer for the gift is Islamic calligraphy canvas painting, resin coaster with
flower and also handmade post card. The product that content in it are a combination of all the
single product such as the resin coaster and Islamic canvas painting, I want both of it to be in one
box as I could share and shower my passion and love towards arts and have a memorable present
from their loved ones.

This Ilham Gift Box It is a business that give a service to customer to custom made a gift box
that they were interest to. This is the reason this company is on the industry of services and it
have a shop to run this business where on the shop there we sell our gift box product. Moreover,
A service that we give to the customer is rather than choose the design that we already published
to the customer, they also can make a request of the gift box that they interest too. For example,
they can choose types of flowers that they want on the resin coaster. To make the present
memorable customer can also make a request to put their picture on the handmade postcard.

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 example of visual of the gift box that wrap with papers.

example of visual of the gift box that tied with a thank gift card.

Process of the product

As I mention earlier that the gift box will be wrap with recycle papers, it can be any type of
papers, for example newspaper. The idea for my business is to make the wrap looks better we
will let the original paper to make it look unique. I will also put some detail on it like my label
name in front of the gift box. Also, a rope to tie on the gift boxes, a thank gift card also will be
tie along with the gift box.

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 example of visual of the canvas painting using carboard.

As shows in the figure, it is the visual for the canvas of the Islamic calligraphy gift that I would
like it to be, instead of buying a new one, I will use a recycle carboard for the canvas and a
drawing paper on top of the carboard. I will put a nicely drawing using watercolors for the
background of the calligraphy. The word on the calligraphy will be our customer request of their
own name.

example of resin coaster with flower.

As the process for the resin coaster with flower, I would like to add on keychain that are not
using a steel but instead a recycle ropes. Lastly, for the handmade post card are creates based on
papers and carboard, there will 2 side which is back and front. The back is the wish that customer
want will be written on it by using brush pen and at the front is the picture that customer request.

Nowadays, there are a lot of gift boxes business. This business may be having competitor with
the other services such as Giftr.my company where this company sold various type of gift boxes.
Such as chocolates, perfume gift box, mug gift box and others. This may be one of our existing

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business models. The new innovation that I would like to put from the existing business is, I
want to change the idea of the readymade product on the gift box such as chocolates, perfumes or
flower. This Ilham gift box have its own attraction as it based on handmade.

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3.0 BUSINESS MODEL CANVAS

1) Key partners

Key partners are the main people that are required as it most helpful an important to
make the business model and value proposition for the business to be achieved. The
most important partners in this Ilham Gift Boxes company are both suppliers from
recycle things and resin coaster ingredients. Due to this, it is important to keep a
friendly and healthy relationship with them. Secondly, shipping partner are one of the
crucial for the company too as we will rely much on the shipping companied to deliver
our goods nicely to the customers which are Pos Laju and JnT Express. Lastly, since the
company also want to promote this gift box with the bloggers, author, an artist and
influencers. We would want to partners with them and have a good relationship with
them.

2) Key activities

Key activities are the activities that the company must keep maintain in purpose to bring the
value proposition among their customer. This part of segment is important as it will bring the
objective of the business into an action, plus widen the broad of the business. In Ilham Gift
Box the main important value proposition to bring to the customer understand the important
of the go green campaign and to give a memorable and artistic gift box. Due to this I will
give a good attention during the process of arranging the gift box and also by giving a
superior quality delivery of the product that we made, so the customer will get the gift box in
a good condition. The company also will influence the customer to do the 3R reuse, reduce,
recycle by creating a small note in the gift box to make them support the go green campaign.

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3) Key resources

Key resources are the main resources that needed in the business which it important as it
required to delivered the value proposition of the business to the customers, In Ilham Gift
Box to have the wrapping papers for the gift box and the size of the canvas, we will
obviously need a cutting machine to cut the recycle boxes and papers into the exact
canvas and paper size that we want. Regarding to this we will also need to hired an
employee to run the machine and more employee to handling the resin coasters and
wrapping the gift box.

4) Cost structure

Cost structure is a medium where all the expenses associated to this business. This part of
business model canvas is important to arrange the cost on the business in a more
structural way. The resulting cost structure consist variable and fixed cost. In this
business the variable cost is utilities use for the machinery which is the cutting machine,
raw material that is recycle papers, ingredient to make resin coaster, tools to decorate
post cards and internet. Meanwhile for the fixed cost include salaries for the employee,
rent for the shop. Regarding to this the key element that drive our cost is the fixes cost, as
it put a lot cost to rent the shop and to paid salaries for our employees. In this business it
will be either two which is cost driven and value driven where cost driven is to
minimaxing the cost by using the recycle things could less our cost on our business and
the value driven also that we will use to maximize the value of our customer. To sum up
the important cost that can be seen through this business is fixed cost, variable cost, cost
driven and value driven.

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5) Value proposition

Value proposition is where the most important part that cover all of the business model
canvas part, it is where it aims the customer needs and wants. As value proposition is to
defined the benefit and the uniqueness of our business from the other existing business.
From the value position customer can recognize the differences and the reason that they
should bought from the company. Ilham Gift Box company will offer an artistic and
memorable gift for the customer. This Ilham Gift Box also to support the go green
campaign as part of ingredient were used in this this gift box are from recycle things. The
combination gift which are Islamic calligraphy canvas painting, resin coaster with flower
and the handmade post card are a gift that people could have a memorable present not
just for an important event like birthday, anniversary or congratulate but they can give
this Ilham Gift Box whenever they want to a person that they would like to. Furthermore,
this gift box is suited to woman or man. Customer does not have to worried if the gift box
is suitable for their partner or not. Therefore, this is the reason Ilham Gift Box match with
the customer satisfaction.

6) Customer relationship

A customer relationship is the type of relationship that the company will choose which to
maintain and keep interact with the customer segment. This part of business model
canvas is very helpful especially for the customer as they can keep on track their journey
with the company. The relationship that I would like to have with my customer is more to
personalized experiences where I want to maintain a conversational and casual vibe
throughout the business. I want to create a personal copy on every gift box that we
produced for the customer, so they could get that up-close, personal feeling. For example,
I want to attach a free thank gift card for each customer who bought the gift box. To keep
and growth the customer, I would do my own label name to get more personal vibes with

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 them and a giveaway for a lucky customer helps to keep the customer interested on our
Ilham Gift Box. Due to most of our customer segment comes from lovers, best friends
and husband and wife, I would like to create a video content the process and update about
the Ilham gift box that they have request on. To sum up our relationship with customer
are more to personalized relationship.

7) Customer segment

A customer segment is a part of business model canvas where it stated the targeted
person that we were aimed to sell for our product. This include the person gender, age,
behavior, geographical area and interest. Therefore, the business that we are planning on
will have a specific goal to achieve and our focus will rely only on the circle of person
that we targeted to sell our products. We are creating value from any of ages it can either
child, teens or adult which is best friend, lovers, or husband and wife. In this Ilham Gift
Box company the most important customers mainly a person that interest in arts and want
to give a present for any event. As this type of person that are closest and match to the
product that we will sell. Secondly, the strategic place to run this business is in the
middle of city, so we could attract more customer to increase the selling in my business.

8) Distribution channel

Distribution channel is a platform that created by the company where their customer can
reach throughout making business with the customer. It is an important segment as it will
help customer to have essential experience with the company. For this business I will
done direct and indirect channel where for the indirect channel instead of directly
customer buy from our shop, I will create a business Instagram application account. By
doing this customer can also order the gift box that they interest to on our Instagram
account. There my customer could reach us through WhatsApp, phone number that we
will provided on the Instagram account, I also would like to do promotion on my
business by reach out to blogs that interest in arts, author, an artist or influencers to give
content about the Ilham Gift Box that I want to deliver. As this Ilham Gift Box it also has

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 handmade post card and Islamic calligraphy canvas paintings, there their audiences are
more likely to buy my gift box. Lastly, as this gift box wants people to support the go
green campaign, I would like to do an advertisement on television where its content about
the importance of go green campaign, there I get to hooked my customer by promoting
our gift box at the same time.

9) Revenue stream

Revenue stream is the way the company makes income from each customer segment. The
important of this revenue stream is to attracted more customer to increased the selling for the
business. For this Ilham gift box company I will do a goodies box for any event such as a
company event or a birthday celebration. This is to attract the interest on our product to
people. Secondly, I will conduct a drawing calligraphy class that can be joined for my
customer segment. This drawing calligraphy class can help to grow the business buy
promoting our gift box to the student in the class. All of this method explained the reason
why our customer should buy from us, as they can observed thoroughly the rareness of our
product and the friendly serviced that our company delivered to them. In this business, as we
also provided our online account, customer could pay for us by using PayPal, if they went to
our shop they could paid by cash and debit card.

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APPENDIX

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Key partners Key activities Value proposition Customer Customer
- Recycle - Maintaining - A memorable an relationship segment
product product artistic gift box the - Personalized - From any ages,
supplier - Giving a only they can get relationship children, teen or
superior quality - Created a personal adults
- Resin coaster delivery - To support go copy - Lovers, best
supplier - Influences green campaign - Created own label friend or
customer to do name husband and
- Shipping the 3R - Suited for any - Giveaway for wife.
company (Pos gender and event lucky customer - A customer
Laju and JnT - Make a video that loved
Express) content and update arts and want
to give
- Blogger, present for a
Key resources Distribution
author, an particular
- Cutting Channels
artist and event.
machine - Social media
influencers - A strategic
- Employees - Online
place in the
  - Advertisement
middle of the city
on television

Cost structure Revenue stream

- Fixed cost (rental fees,
employers salaries)
- Variable cost (raw materials,
employees, machineries, internet)
- Cost driven and value driven
- Rareness and friendly product
- Open a calligraphy painting class
- Made a goodies box for such event
- Direct sales
- Payment by cash/debit/credit/PayPal

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REFERENCES

1. Mahoney, B. (2020, November 28). Etsy. Retrieved from Etsy, Inc:

https://www.etsy.com/listing/482396768/newspaper-wrapping-paper-roll-cute-black?
show_sold_out_detail=1&ref=nla_listing_details

2. Shokohiazar, A. (2019, April 26). SUMO. Retrieved from Sumo Group, Inc:
https://sumo.com/stories/business-model-canvas

3. Module 4 (Business Model Canvas)

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