S.

Sana Ali
20181-23739
Quiz DDM
1. SEO (search engine optimization):

 SEO is all about how you rank your website above the fold?
 Purely driving traffic to your site by keywords.
 In order to rank our website on first page of Google search.
 It helps in making our website more visible.

2. Terms of analytics:
a) Sessions: how many time a single visitor visit, navigate through and exit your page. It record
single visitor browsing.
b) Bounce rate: How many times a visitor enters and then leaves the same page because of
lack of creativity or may be technical error. High bounce rate indicates your page needs
improvement; make it more creative or attractive or technically user friendly.
c) Conversion: conversion is to fulfill the purpose of website by converting the visitors into
customers.

3. Difference between Engagement and Conversion:

Engagement: the metrics we use for engagement is to provoke an action, to persuade visitors
for likes, comments, using hash tags, to tag someone or to re-share.

On the other hand Conversion is to basically convert a visitor into customer, to generate
revenue, to attract web traffic.

4. On-site & Off-site SEO: In on-site SEO websites usually structured in a way that it appeared on
keyword. Title tags, URL links, and two liner description should contain the specific key word for
on-site SEO.
In Off-Site SEO, digital pr (collaborate with other sites to contain your website link on their
blogs) and local SEO comes.

5. CTR
Click
Session
Views