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Janki Thacker 20BSP0934

Pallavi Mittal

Advanced Marketing Management – 222AHAMMA0

24/11/2020

Report on a syndicate market research firm

Product Category: Digital Goods & Professional software applications

Brands Products Target Age Group

Apple iPhone, Apple Watch, iPad, Age: 22-55
Apple TV, Airpods,
MacBook, HomePod, iPod
Samsung Phone, Watch, Tablets, TV & Age: 15-45
AV, Refrigerators, Laundry,
Cooking Appliances, Air
Solutions, Computers
Google Pixel, Google Nest, Pixel Age: 18-34
Slate, Google Wifi
OnePlus Phone, TV, Earbuds, Cases, Age: 14-35
Powercables, Gear, Bundles
Xiaomi Phone, TV, Laptop, Age: 18-35
Smartband, Shoes, Watch,
Trimmer, Air & Water
Purifier, Security Cameras,
Smart Bulb, Earbuds,
Speakers, Powerbank, Router,
Cases, Selfie Stick
Vivo Phone Age: 18-35
Blackberry Phone, Desktop Age: 20-50
Nokia Phone, Streaming Box, Nokia Age: 19-39
Wifi, TV, Earbuds, Media
Streamer
Sony Phone, TV, Hometheatre, Age: 22-40
Soundbars, DVD Players,
Headphones, Professional
Cameras, Projectors,
PlayStation
Motorola Phone, TV, HomeTheatre, Age: 20-45
Refrigerator, Washing
Machine, Air Conditioner,
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Headphones, Speakers, Dash

Cameras, Home Monitors,
Smart Nursery

Below is the table of Famous Products and their target segments and betterment/failures:

Famous Product of particular Brand Target Market Analysis

iPhone, iPad, Watch, Airpods-Apple Highly educated millennial who are career
oriented and lead a social life. Apple market
is wealthier, more educated and older
Phone, TV and Home Appliances-Samsung High earners and professionals since they
often are capable to spend more on quality
products and might even buy further products
to connect with their phone like laptops or
tablets. Holds biggest Indian Market share of
mobile phones
Google Pixel-Google Consumers heavily invested in the Google
ecosystem, while IT leaders must account for
how its presence could affect their
organization
Phone-OnePlus Encompasses those tech fanatics and Android
lovers who likes to adopt it as soon as they
are launched in the market
Phone, Smartband, TV - Xiaomi Xiaomi is a more like Amazon where it wants
to earn via its ecosystem by selling various
goodies and reap profits. It is going directly to
retail to cut out the margins and, in turn, pass
on the benefits to the consumers. Xiaomi’s
prices are lower than their two big
competitors, Apple and Samsung. Presenting
itself as the good Quality phone maker with
the low prices is the good strategy
Phone-Vivo Well established in in South Asian markets,
Associated with sporting events like IPL and
It was the first to launch a phone with HiFi
Chip
Phone-Blackberry RIM has proven to have a strong track-record
in the telecommunications industry. Its
products have been technologically sound and
versatile enough to be a household name
while remaining specialized enough to target
business users specifically. 
Phone-Nokia Nokia has simplified their product into
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different categories. This category has been

divided into series such as C, X, E, N, and S.
C stands for voice-centric handsets. X stands
for entertainment. E stands for business
focused. N stands for high-end. S stands for
limited editions. Nokia implants different
functions on different series of its product in
order to make its product line clear to make
sure the customers can purchase its products
with the functions they needed
Sony Sony chooses favorable television channels
like sports, series to advertise for its products.
Sony TV channel which shows entertainment
programs targeted at family audiences. Sony’s
advertisements centers on newly released
products.
Phone-Motorola After the Lenovo-Motorola merger, the brand
as well as the portfolio positioning has gone
haywire. There has been a sporadic growth of
brands in the online space, while Moto
continued with its limited push despite
increasing competition. The push should have
increased according to growing competition

Brands which provides Value for Money: Samsung, OnePlus, Xiaomi, Vivo

Brands who provides premium products and have costs higher: Apple, Sony, Google, Blackberry

Forgotten Brands which were popular in their earlier stage: Nokia and Motorola

Definition Problem of Apple:

In this research article we are going to share that how Apple launched their products, updates and

services plan in 2020. We know that due to COVID pandemic their launch dates and sites have

been affected and so many Apple stores were in need to shut down. With ongoing pandemic,

Apple faced consumer issues w.r.t iPhone12 product, features, displays, price, etc.
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Table 1

Competitive Analysis

Annual Sales of all

Brands products

Apple $229,234M

Samsung $170,625M

Google $166.1B

OnePlus $1.9B

Xiaomi $17,000M

Vivo $46,484M

Nokia $21.1 B

Huawei $87,646M

Motorola $7.89 billion

Oppo $60,000M
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ip h on e S ales(Qu arterly)
Iphone Mac* Ipad*
Wearables, Home and Accessories Services

22.50%
22.04%
22.89%
13.85%
19.54% 8
7
21.29% 6
5
19.74% 4
3
12.90% 2
1
8.67%
7.98%
8.80% 8.84%
8.40%
9.50% 10.27%
9.33% 10.18%
7.27%
10.92% 10.90%
6.51%
7.80% 10.78%
7.50% 10.81%
11.03% 12.20%
10.50%
61.66% 10.82% 60.90% 9.18% 11.86% 14.00%
53.52% 48.29% 52.10% 49.70% 44.26% 40.90%

1 Q'19 2 Q'19 3 Q'1 9 4 Q'1 9 1 Q'2 0 2 Q'20 3 Q'20 4 Q'2 0

Fig. 1. This Figure shows the Total Number of Sale done by iPhone (Quarterly)

Hence the study done above shows and we Conclude it by saying that iPhone is the highest

selling phones in the world as compared to its other competitors One Plus, Google. Samsung,

Vivo, Nokia, Oppo, Xiomi, Etc.