HOMETIZ

ER
NEW PRODUCT DEVELOPMENT
Assignment

22-Novemeber-2020

Anosh Nadeem (FA17-BBA- Haider Tarar (FA17-BBA-011)

064)
Ateeb Shahzad (FA17-BBA-054 Ahtizaz Ali (FA17-BBA-09)
Kiran Imran (FA17-BBA-108) Afan Naeem (FA17-BBA-134)
 -Product-

Hometizer is a product which will provide a complete quick spray to your family members,
so you don’t have to worry about their health. The COVID-19 has structed the whole world
with isolation and disaster. So, keeping a high maintaining on your safety is now our priority.

- Rationale for the product -

The year 2020 has been a hard year for every individual, be it a child, an adult and even the
elderly. Economy of every country has slowed down, and death tolls have risen in the wake
of COVID-19. We at 3M are creating a product that each individual can install in his/her
home besides the main entrance, that would spray a mist of disinfectant upon entering the
house, that would clear away any virus from the body and sterilize a person properly from
head to toe. This can help a lot of people as many people forget to wash their hands upon
entering the houses and touch different things while being distracted with other things, this
can increase the chances of spreading the virus. The product will not be something like a
hallway but a simple electronic spray bottle that does not take up a lot of space which could
be easily moved to any desirable place.

-3M’s Value Addition-

This product will add value to 3M as:
1. The packing will consist of a 3m double tape. One side of the tape will be attached to the
device and other side will be attached to the place where customer wants to place the device.
This will add value to product range as it will show a how good and sticky 3m tapes are.
2. The device will contain the hygiene liquid inside it. A good image of 3m hygiene products
will be made in customers mind and they will use other hygiene products of 3m like 3m hand
antiseptic.