Name: Muhammad Ibrahim

CISM # 320006 Semesters: 5th

Submitted to # Sir Yalman Ansari
Topic : Vivanda (Digitizing Taste)

How Vivanda digital food is different from others:

Vivanda, a US based food tech startup is a B2B company that providers that operates a customer experience
platform that enables its partners (manufacturers, retailers, and publishers) to provide personalized food
recommendations (products, recipes etc.) at every digital touch point.

The Business Value of Vivanda:

 Creating a new standard for the identification of the taste and texture by printing products and people
 Delivering personalized and contextual recommendations and food experiences via API enabled platform
 Providing data, insights and analytics to partners for better understanding of consumer interactions food
 FlavorPrint Services enables the Network of Food to meet the consumer’s needs and generate profitable

There way to Digitalizing:

 Gathering the almost 30 year of R&D customer base data to monitor the consumer taste and profile.
 Analyzing hundreds of thousands of ingredients, products, recipes and menu items at a sensory level and
incorporated this data into our proprietary big data library. 
 And Appling food science, culinary know-how and food behavioral insights to map this data with 16,000
aroma chemicals that describe be the way a particular food.
 This process we created a new digital standard for food that allows the classification of consumer taste
profiles, products, dishes, recipes.

They are Using a FlavorPrint technology that matches people with food they love, Creating a “FlavorPrint”
for that food item understanding the ingredients and method of preparation via set of machine learning
algorithms that determine a standardized set of taste and texture scores. That what we call a FlavorPrint, is
assigned to each item.

How they meet customers end need:

 For As more than 80% of the household get confuse about the daily meal whether it dinner or lunch,
The vivanda retailer or household could use FlavorPrint to highlight recipes that the family would like.
So personalized meal solution is created for the family.
 In the same way Food brands can use FlavorPrint to precisely target digital advertising and promotions,
again keeping in mind the premise that taste drives choice.  
 By providing the Recipe and product recommendation

Conclusion:

Vivanda has a unique ability to understand the eating experience and put it to work for the entire Network
of Food globally. Given that shopper around the world buy multiple Brands and visit multiple retailers,
there is a fundamental need for a single, learning profile for each consumer to take into any eating
experience.