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  • Uacostumerjournyv

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    The document outlines different stages in a customer's journey when purchasing athletic shoes. It considers triggers that motivate customers at each stage, what they are considering, decisions they make, how the product is delivered and used, and potential experiences. The stages include wanting to be seen as more fashionable and needing a new shoe for performance, comparing shoes online and in stores, making a purchase online or in-store, wearing and showing off the new shoes, and following brands for future releases. The business goals are to increase brand awareness and sales, engage customers through positive social media, and have repeat purchases from loyal customers.

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    The document outlines different stages in a customer's journey when purchasing athletic shoes. It considers triggers that motivate customers at each stage, what they are considering, decisions they make, how the product is delivered and used, and potential experiences. The stages include wanting to be seen as more fashionable and needing a new shoe for performance, comparing shoes online and in stores, making a purchase online or in-store, wearing and showing off the new shoes, and following brands for future releases. The business goals are to increase brand awareness and sales, engage customers through positive social media, and have repeat purchases from loyal customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    35 views1 page

    Uacostumerjournyv

    Uploaded by

    api-536802073
    The document outlines different stages in a customer's journey when purchasing athletic shoes. It considers triggers that motivate customers at each stage, what they are considering, decisions they make, how the product is delivered and used, and potential experiences. The stages include wanting to be seen as more fashionable and needing a new shoe for performance, comparing shoes online and in stores, making a purchase online or in-store, wearing and showing off the new shoes, and following brands for future releases. The business goals are to increase brand awareness and sales, engage customers through positive social media, and have repeat purchases from loyal customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    STAGE Triggers CONSIDERATION

    UA CUSTOMER JOURNEY DECISION DELIVERY/USE


    FOURby6 AD
    LOYALTY
    Wants to be seen as more Compares shoes based mainly on Scours different websites and stores to find Wears the shoe on and off the court, Follows brand launches and waits
    fashionable by his peers how they look the best deal shows off purchase on social media for new colorways
    CUSTOMER
    Goals Old shoe no longer fits or is Considers different shoes within
    Purchases online for greatest convinience Uses the shoes for casual play
    Buys shoes soley within
    worn out a trustworthy/popular brand the brand

    Needs a new shoe for optimum Reads reviews, looks at different Trusts UA to have the best
    Goes to a store to try on the shoe in-person Wears the shoes for competitive season
    performance styles from fav pro athletes performing shoes

    Social Media, Word of Social Media, Word of Website, social media apps, Website for ordering/tracking, Word of mouth, UA online
    Touchpoints mouth mouth, UA reviews promotional emails confirmation emails reviews, social media

    experience

    Enjoying looking at different brands and


    Excited about purchasing a new shoe Looking forward to new shoe, but stressed about payment Enjoying showing off new purchrase on social media Excited about future UA launches
    colorways
    Worried about not having a current Thankful process is almost over, but needs to get Relieved that purchasing experience is over, happy about Knows UA will be a trustworthy brand
    Overwhelmed with the different options
    pair of working shoes permission from parents before purchasing functioning shoe to get shoes
    Looking forward to a new season, stressed Excited about shoe, but worried that it Impressed with the performance of the shoe throught Looking forward to advancements in performance
    Excited about new shoe, worried performance will not last
    about finding a new shoe won’t live up to expectations competitve season for future seasons

    Increase customer Have costumers who purchased


    Business Increase UA brand and Embiid engagement with positive Increase online sales -- Customer satisfied with purchase
    Embiid II or other UA shoes
    goals II awareness/interest reviews, social media, and specifically Embiid II sales and will repurchase in the future
    continue to purchase in the future
    website visits

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