PART1.

THE POSITIONING MAP

HIGH QUALITY

Handmade Katol
BAYGON
KATOL

LION-
TIGER
KATOL

Low Price High Price

SANDAL WOODS

LOW QUALITY

When you outline different ways to market, you’ll also want to remember to tailor
your efforts to your audience. Something will caught there attention. Companies in
highly contested markets have adopted branding strategies and positioning that
conspicuously differentiate their products from others. With the diversity in modern
retail trade, it has become essential for companies to create and maintain brands that
easily ride on the minds of consumers. By so doing, they not only attract a new set of
consumers but also attain brand leadership.