TEAM

AMEET JOSHI ANURAG KARAN GARG RAJAT GARG

 Unique Value Leveraging ITC Customer
Problem Solution Key Metrics Costs & Revenue Channel Unfair Advantage
Proposition Capabilities Segments

PROBLEMS IDENTIFIED
621 mn tonne
of crop residue is generated annually of
which more than half of it is burnt

Consumer’s 25%
India’s Crop
reluctance to
Burning Health of PM 2.5 contribution in Delhi’s air
consume pollution is due to stubble burning
Problem Problems
plastic
packaging ₹ 4275 crore
Opportunity cost lost by farmers of North
India only

62%
consumers are attracted to companies that
believe in reducing plastics and improving
the environment

1.67 mN
Annual deaths in India due to prolonged
exposure to outdoor and household air
pollution
 Unique Value Leveraging ITC Customer
Problem Solution Key Metrics Costs & Revenue Channel Unfair Advantage
Proposition Capabilities Segments

Durable
OUR SOLUTION- ECOLUTION Variant strength designs
Durable and finesse 

LOW MARGIN-
Corrugated Boxes
HIGH VOLUME
Biodegradable
100% Ecological raw material sourcing
Reducing carbon footprint

Packaging and Tableware Tableware

Biodegradable packaging
Elegant Tableware

Cost
Comparable costing
Low cost raw material Paper Bags HIGH MARGIN-
HIGH VOLUME

Malleable
Flexibility in design
Easily moldable
Large Corporate
Houses
 Unique Value Leveraging ITC Customer
Problem Solution Key Metrics Costs & Revenue Channel Unfair Advantage
Proposition Capabilities Segments

Chopping and washing stage

SALES
Beating and Grinding treatment for
PROCESS to process raw material making pulp for sheet production

Flow chart

50 kg load washing machine- Autoclave reactor for

Rs 95000/- Rs. 245000/-
Crop residue from wheat/ rice, Chemical treatment on processed Pressing & molding for creating paper
other products material in preparation of pulp sheets according to order specification

Bleaching cost for 5 tonnes

Crop Cutter- Rs 20000/- Pod molding machine for
Rs 23500/- Rs. 210000/-

3
2 4 5
1
 Unique Value Leveraging ITC Customer
Problem Solution Key Metrics Costs & Revenue Channel Unfair Advantage
Proposition Capabilities Segments

What make our products UNIQUE?

How do we add STRENGTH? 1 2 How much COST-EFFECTIVE is our

product?
By adding:
(a) Cheaper than the respective wood
(a) Starch
based paper product alternatives.
(b) Chitosan and Chitosan derivatives
(b) For example, our 5kg capacity paper
(c) Micro/Nano Fibrillated cellulose
bag is one rupees cheaper than the
(MFC/NFC)
market standard

How is Eco-Friendly better for customers? 4 3 How can it be TAILORED to your

needs?
Ban on: (a) Variable Sizes
(a) Virgin or recycled plastic less than 50 (b) Personalized company logos and
microns in thickness content
(b) Complete ban on plastic sachets used (c) Variable thickness and Strengths
for storing, packing or selling gutkha
(c) All single-use plastics by 2022
Source: Research paper published in Technical University of Iasi, Romania and Domaine Universitaire, France
 Unique Value Leveraging ITC Customer
Problem Solution Key Metrics Costs Channel Unfair Advantage
Proposition Capabilities Segments

Procurement through Technical advantage

Leveraging ITC already established e- of PSPD division of
Choupal network ITC

PROPOSAL – A 3000 MT PLANT IN SHAHJAHANPUR

01
High agriculture produce districts in the vicinity with good road
Haridwar (PSPD factory) infrastructure

02
Shahjahanpur One of the largest tableware and packaging markets owing to
(proposed plant)
Munger
Delhi-NCR MSME’s ecosystem
(PSPD factory)

Higher probability of lead conversion and availability of talent 03

04 Stable demand facilitates ramping up production and achieve

economies of scale

Allows for rapid expansion by new plant setups in similar hub

and spoke model with respect to revenue and market 05
Tiruvottiyur (PSPD factory)

06 Multiple warehouse hubs in proximity increases chance to

convert Supply Chain Corporates.
 Unique Value Leveraging ITC Costs & Customer
Problem Solution Key Metrics Channel Unfair Advantage
Proposition Capabilities Revenues Segments

Projected Financials for a 3000 MT standalone plant

FIXED COSTS VARIABLE COSTS
10 Labours Utilities
Land (2 Acre) Crop Cutter
Washing Machine 4 Supervisors Maintenance cost /
Construction of Plant Repair costs
Autoclave Reactor 5 Salesman
Rs. 87 lacs. Rs. 74.5 Lacs Beating Machine Rs.30 Lacs p.a. Rs. 1.52 crores p.a.
( @20%
Pot Moulding
Depreciation)
Machine 3000 MT raw material
Rs. 2.53 crores p.a.

9 Consolidated Financial Overview  

PRODUCT MIX   Year 1 Year 2 Year 3 Year 4 Year 5
Tableware Revenue 2,29,61,500 5,05,15,300 6,42,92,200 13,31,76,700 16,07,30,500
Includes: Thalis, 51% YoY   120.00% 27.27% 107.14% 20.69%
Paper cups, plates
15,17,24,33,16
Paper Bags 25.85% Cost 2,63,25917 5,21,83,748 6,32,93,997 12,88,87,417 8
Corrugated boxes 23.15% YoY   98.22% 21.29% 103.63% 17.72%
Profit (3364417) (1668448) 9,98,202 42,89,282 90,06,168
YoY     21.07% 128.86% 35.71%
 Unique Value Leveraging ITC Customer
Problem Solution Key Metrics Costs Channel Unfair Advantage
Proposition Capabilities Segments

DISTRIBUTION MODEL
MANUFACTURER OUR AGENT
START

1 2
Here we will start production Our sales-person will contact
and the finished goods will be distributors. This person will be given
transferred to distributor incentives based on the order size
DISTRIBUTOR AGENT
& PR AGENT DISTRIBUTOR

4 3

Initially, we will send our own PR agent with the Now our distributor will
distributor agent to sell our product in the market. hold our stock and he will
Here incentives will be given to both according to their sell this to small retailers
sales CUSTOMERS
RETAILERS

6
5

This will be final touch Customers will be made aware by

point with the customers. our advertisement and vlog’s and
blog’s that we will put on our
social media handles
 Leveraging
Unique Value Customer Unfair
Problem Solution ITC Key Metrics Costs Channel Revenues
Proposition Segments Advantage
Capabilities

Ecolution’s Target Segments

Consumer Goods

E-Commerce

Consumer Durables

CORRUGATED PACKAGING Electronics

11
REVENUE: INR 260 BILLION Food & Beverage

Textile
9
22 254
%%
%181210
% Others
%%%

2
2 33 4
4

TABLEWARE PAPER BAGS STUBBLE AS RAW MATERIAL

27,380 Canteens inside IT parks/SEZs For conventional and modern Retail For Large Corporate Houses – IKEA,
230,988 College Canteens Shops Strawcture
 Unique Value Leveraging ITC Customer
Problem Solution Key Metrics Costs Channel Unfair Advantage
Proposition Capabilities Segments

ITC’s unparalleled transportation

network

Technical expertise in a similar

business (PSPD division of ITC)
gives it an upper edge

Established strong foothold in the

rural markets with e-choupal
spread in 10 states
 APPENDIX: FINANCIAL WORKINGS

PLEASE CLICK ON ICON BELOW TO SEE THE FINANCIAL WORKINGS

 ECOLUTION
REDESIGNING TODAY FOR A BETTER TOMORROW

Thank You!
Ameet Joshi
Anurag
Karan Garg
Rajat Garg