Professional Documents
Culture Documents
Our metrics:
Impressions, Reach per post, Engagement rate, Click-through-rate, Bounce rate, Cost-per-Click, Cost-per-
thousand-impressions, String of actions of customer on our website, Store footfall (Only if stores are working),
Cost-of-Conversion: These metrics give standard views of which segment of the ads are working and which
half is not. Also gives relevancy and ROI parameters.