Group Business Plan (WEEK 1)

Section: B0123

Members:

 Amisola, Shaira Joy

 Ampo, Nathaniel Gian

 Avenido, Melody Love

 Azucena, Jean Louise

 Baiquin, Erzl Jean

 Balansag, Easter Millen

 Belhot, Edmarie Love

 Catipay, Grayzel Anne

 Clarito, Kimberly Mae

 Etic, Bienna Rosette Rosette

 Macabata, Gabriel Angelo

 Malazarte, Mary Rose Apple

 Mondejar, Wyn Jake

Name of the Company:

THE PLACE CO. “We Create, You Celebrate”

I. Executive Summary / Company Description

The Place Co. is an on-premise type of catering provider. The company’s name

came from the word “Place” which means a certain area or location. It is named as “The

Place Co.” since the company can offer various services for any kind of events in its

own place. The Place Company is located in Palao, Iligan City, the center of commerce

in town which makes it accessible and convenient to potential customers.

The Company is dedicated in presenting exceptional services and products for

every client with utmost care and commitment. It offers a wide array of services starting

from it’s diverse menu, set-up, photography and video production packages,

entertainment and event organizers that will surely make your celebration a night to

remember. Apart from offering the best products and services in town, the company is

flexible to any customers request in terms of their preference.

The Place Co. provides a diverse menu for customers to choose from, wherein it

is a great advantage for the company to offer such, for a reason that it gives a new

perspective to the people in town. The company has various types of cuisines available

where it can be a great option for people who are looking for events that may have more

elaborate meals. Weddings can be a great example for this wherein there may be

multiple courses that will be needed. The Place Co. is successful in introducing the
brand in the industry because it gives its best in serving the customers, from the

smallest detail of the event.

The company wants the customers to enjoy and remember a beautiful

experience that they had together with the company. A beautiful memory that they could

look back in a special celebration of their lives that The Place Co. provides. It is a place

that brings your dream celebration into a reality and does the magic for you. Overall,

The Place Co. is a “one-stop source” type of catering business that other companies

don't offer such varieties.

II. Organization and Management
Event Director - Bienna Rosette Etic

Venue Coordinator- Shaira Joy Amisola

 Venue Bookings - Mary Rose Apple Malazarte

 Setup - Jean Louise Azucena

 Risk Management - Melody Love Avenido

Equipment Coordinator - Erzl Jean Baiquin

 Sound Equipment - Wyn Jake Mondejar

 Maintenance - Edmarie Love Belhot

 Transport - Gabriel Angelo Macabata

Food Coordinator - Grayzel Anne Catipay

 Catering - Kimberly Mae Clarito

 Serving - Easter Millen Balansag

Program Coordinator - Nathaniel Gian Ampo

Event Director

An event director is responsible for organizing, mobilizing and coordinating the

staff, event participants, officials and administrators for the successful execution of an

event. An event director can be said to be an individual or person who takes care of or

is in charge of all ramifications of event production.

Venue Coordinator

A venue coordinator is responsible for the arrangements and coordination with

the clients in discussing their needs and outlining package options to meet these needs.

Negotiating the type of service and the costs that fits the budget of the client. A venue

coordinator responds to inquiries concerning services provided by the business and its

costs for room and equipment hire, catering and related services. It oversees the

activities and use of the facilities, which involves ensuring the venue is clean, all

equipment is working and organizing the registration of participants in the event.

Venue Bookings

It is responsible for handling calls from customers that want to make a

reservation for an event. For that, the person responsible for this job must be thorough

and quick to spot an opportunity to upsell the said venue, as much as possible offer

more expensive options to the customer. Other aspects of this job includes negotiating

rates, taking and inputting reservations and answering emails and telephone inquiries.

Venue Set up
 It is responsible for the supplies needed for the venue, preparing and decorating

the place and making it more pleasing. It is also responsible for the set up, cleaning and

maintenance of the materials and equipment. The set up coordinator is responsible for

checking the venue before the event, providing the ideal design of the client, providing

oversight in preparing the performance hall, banquet rooms and all other areas.

Risk Management

The role of a Risk Manager is to communicate risk policies and processes for an

organisation. The Risk Manager provides hands-on development of risk models

involving market, credit and operational risk, ensuring controls are operating effectively.

Risk Managers must have excellent quantitative and analytical skills, along with the

ability to apply those skills across a variety of business processes.

Equipment Coordinator

The Equipment Coordinator is responsible for the day-to-day management,

allocation, maintenance and fueling of equipment. If an equipment management

database is to be used then the Equipment Coordinator would administer this process.

Sound Equipment

It is responsible for setting up and installing equipment such as microphones,

speakers, LED screens, projectors, recording equipment, connecting wires and cables.

The personnel is also responsible for monitoring sound feeds to ensure quality, test and

resolve equipment issues. If there is equipment that needs to be fixed it is the

responsibility of the personnel assigned to this area and to maintain inventory of such

equipment.

Maintenance

It is responsible to inspect the premises regularly especially during an upcoming

event, conduct routine maintenance, perform repairs, and check the electrical wirings to

identify issues and fix faulty wiring when necessary. The maintenance ensures the

success of the event in terms of the sounds or the lightings of the venue.

Transport

The Transportation Coordinators responsibility is to plan delivery routes. The

Transport Coordinator is in charge of dispatching drivers to complete deliveries. They

will record shipment details on the computer system and review driver logs.

Food Coordinator

It is solely responsible for the overall business of the food service. The Food

Coordinator must plan, organize, strategize, train and manage food service staff to

ensure that the customers level of satisfaction is met or exceeded. More importantly, the

food coordinator must be cognizant with the local and state health and sanitary laws to

guarantee the safety of the consumers while also maintaining the quality standard set

by the company.
Catering

It is responsible for all the food and beverage service for the venue. This can

include preparing ingredients for recipes and cooking on-site at an event. The personnel

must also ensure that the food is prepared in accordance with the state health

department's food safety and sanitation regulations as well. Another responsibility of the

personnel is to plan a menu, incorporating client requests, food limitation in terms of

allergies and dietary needs. This may include crafting unique recipes and designing

plate presentations specifically for a client’s event.

Serving

It is responsible for serving foods and beverages to the guest. Also, the

personnel will provide exemplary guest service and often help in setting up the dining

area most importantly to ensure that events are properly equipped and executed by

transporting, pulling, setting up and breaking down the event, as well as returning

equipment to designated storages in compliance with event standards and instructions.

The personnel also performed side work by helping to provide a safe and clean work

environment.

Program Coordinator

It is responsible for the delivery and overall success of each program. Also, the

program coordinator shall supervise managers and inform management on progress

and performance. A successful Program Coordinator must have a broad knowledge of

program management principles. The personnel shall have a strategic mindset as well
as be able to lead and develop their subordinates. The goal is to ensure every program

will be delivered successfully and add the highest possible value to the organization.