IV.

VISION OF THE BUSINESS

A. VISION OF THE BUSINESS

Adobomurice vision is to build good rapport with the customers provided the guarantee

of satisfaction that they will experience in line with product purchase and impeccable

accommodation services. To build a business engaged and empowered to making top quality

product contemplating on customers preference and further innovation.

The proponents wanted to provide delicious and affordable meals to the target market.

The owners start their business in offering omurices with the taste of Filipino by incorporating

variance of chicken adobo in it. In five years’ time, the business aims to expand and add

additional branches in other public schools. And when the business has establish its market

position and have enough capital for improvements, the owners will start to have not being a

barangay small scale enterprise and pay designated taxes on government for the continuous

expansion and the same time legality of the business.

B. MISSION OF THE BUSINESS

Adobomurice mission is more than just creating lip-smacking culinary delight meals

satisfying one’s indulgence. Our aim is to provide vast array of fresh and delicious products each

and every day. Above all, we dedicate ourselves in creating a safe, dynamic and gratifying

environment so compelling that our customers, suppliers, and co-workers would want to divulge

and participate themselves in achieving mutual success.

C. OBJECTIVES OF THE BUSINESS

 To create a variable on the go food business.

 To optimize engagement with customers and meet customers’ extensive demand,

cravings and satisfaction.

 To ensure that business operation is running efficiently and functioning well to meet the

demand of our customers.

 To gain and maintain a good reputation.

 To maximize profit.