PR/MARKETING COORDINATOR

Kristine Gopez
Driven Marketing Coordinator with 2+ years of building brand’s presence through social media platforms and
influencer marketing. I am skilled at adapting to new platforms, i.e. Tiktok, working tight deadlines, and being
extremely organized with attention to detail and accuracy.

Online Portfolio: kristinegopez.weebly.com

EDUCATION EXPERIENCE

Bachelors / Communications Marketing Coordinator

Cal State University of Fullerton Binge Digital (Agency) / Los Angeles, CA / July 2020 – December 2020
Fullerton / July 2020
• Secured 20 influencers and 2 photographers per month for clients (paid and
unpaid), Pooters and Belle Bar Organic to promote products and create
EXPERTISE
authentic content on social media.
• Influencer Marketing
• Designed, developed, edited, and scheduled social media graphics, social
• Social Media Marketing
media captions, and imagery across 3 clients - Binge Digital, Pooters, and
• Copywriting & Editing Belle Bar Organic every month
• Hosted a successful black-owned business giveaway for Pooters growing
DATABASE over 300+ followers
• Cision • Responded to customer/influencer engagement for clients

• Mavien
Public Relations Internship
• Fashion GPS Bollare (Agency) / Los Angeles, CA / January 2020 – April 2020
• Coverage Book
• Collaborated with 4 account executives on celebrity pulls, fittings, and
• DayForce
appointments for 8 clients ASTR The Label, Vans, Blank NYC, L*Space, EMU
• Function Fox Australia, Gooseberry Intimates, ModCloth, and Timberland
• Group High • Tracked an average of 10 magazine placements for all clients

• Klaviyo • Generated 20 ambassadors who can represent the client’s values per week
• Contributed to the design and appearance of the agency’s showroom
• Sprout Social

• Canva Public Relations Seeding Internship

• Adobe Creative Cloud VANS (In-House) / Costa Mesa, CA / January 2019 – May 2019

• Shopify
• Collaborated with the Public Relations Seeding Coordinator in 2 major key
story seedings (David Bowie and Frida Kahlo Collaborations) and gifted over
SKILLS 100 shoes to various celebrities
• Planning & Organization • Fashioned wardrobes in conjunction with stylists for Anderson Paak during

• Communication
his 2019 tours
• Managed accounting expenses for internal public relations team
• Teamwork & Cooperation

• Time Management Public Relations Internship

BPCM (Agency) / Los Angeles, CA / May 2018 – August 2018

• Acted as an interim showroom manager during manager’s absence

• Checked in celebrities for product release events for Restoration
Hardware, Outerknown, and ALDO

(714)227-7800 | KRISTINEJOYGOPEZ@GMAIL.COM | CALIFORNIA