SPIRITUAL

NOT INTERESTED SPIRITUALLY CURIOUS BELIEVER BEING DISCIPLED DISCIPLE MAKER

CONDITION

Engagement Introduce church to new people by addressing Create interest in what the Church has to offer. Convince them to take a first step in the Lead them towards ownership of their faith and Equip them to build relationships with people
Goal the key questions they are wrestling with in discipleship pathway. engagement of the mission. outside the faith.
their lives.

Audience
People outside the faith and/or Church People connected to the faith and/or Church

Primary Help and answers for living life Help and answers for faith questions What it looks like to follow Jesus Equipping + Empowering Disciple-Making
Message

Point them towards making a decision for Jesus Point them to begin following Jesus Point them to engage fully in the discipleship pathway Point them to help others become disciples
Call to Action Point them to take small next steps
and/or taking next step and take ownership of their faith of Jesus

Primary Digital Content Digital Content, Digital Classes, Virtual Events New Believer experience (specific onboarding In-person/online church experience GroupMe
Messaging experience for people new to faith)
Messaging Apps that connect believers with one another
Medium/ (for some churches) In-person/online small groups and/or pastors with key leaders in the church.
Environments In-person/online church experience In-person/online church experience
In-person/online church experience

Small Next Engage with more digital products Engage with content related to spiritual questions. Sign up for new believer experience Attend online or in-person gathering Mentor others inside the faith
Steps
examples
Apply fresh perspective to everyday life No longer anonymous… asking questions/ Attend online or in-person gathering Use spiritual gifts to build the church Pray for people outside the faith
prayer/help /engaging with pastors.
Go to other social media (website, social Practice spiritual disciplines Start tithing Spend time with people outside the faith
media) Subscribing to content and/or joining environments
in this space (i.e. Facebook group, Alpha type course) Discover spiritual gifts Join a serve team Serve others outside the faith
Subscribe to channel
Start giving Join a group Sharing helpful digital content with others
Request a downloadable resource

Big Next Steps Become Known Put faith in Jesus Take first step on discipleship path Take a next step on the discipleship path Share your story with someone outside the
examples (i.e. provide email address by subscribing or signing (i.e. register for an online/in-person new believer class, faith and outside the church.
up for something) explore faith in a small group setting, respond to an Connect with online service, and/or in-person
invitation to receive Jesus) service

Connect with online service, and/or in-person service

Measuring Lead Indicators: Lead Indicators: Lead Indicators: Lead Indicators: Lead Indicators:
Movement Online views/ engagement with targeted Online views/ engagement with targeted digital # of people attending online or in-person # of people attending online or in-person gatherings Content “Sharing” #’s
examples
digital content in this space content in this space gatherings
Lead measures
Webpage views of people who are new to
track the critical your site.
activities that
drive, or lead to
Social Media engagement
the lag measure. Lag Indicators: Lag Indicators: Lag Indicators: Lag Indicators:
They predict
Lag Indicators: Joining environments designed for this phase # of baptisms/ conversions/ # of people in groups Stories shared
success of the lag
measure and are New Content Subscribers (facebook group, alpha type course) professions of faith # of people serving # leaders engaged in leading others in
influenced
# of new people added to your database Number of people in New Believers # of giving units ministry
directly by the
team. (because you got an email address, etc) experience # of new people
and/or email list designed for this target
audience.

Sample Digital Digital vehicles to a provide help & answers for Digital vehicles to a provide help & answers for Digital content and experiences that help Digital content and experiences that help people fully Digital content and experiences that help
Products and living life: faith questions: people begin to follow Jesus: engage in the discipleship pathway and take ownership of people build relationships outside the faith
Experiences to Podcast Podcast Online service designed for online viewers their faith: and be a disciple-maker.
help people Articles and blog posts Articles and blog posts Online spiritual gifts assessment Online courses on finances and giving Easily shareable, relevant digital content
take small Short teaching videos Short teaching videos Online small group experiences Online serving opportunity assessments in the “Not Interested” phase
steps and big eBooks eBooks Facebook Live devotions Online group connect events Opportunities for high level volunteers to
steps Assessments Online group experience on relevant topic Online financial coaching Online serving roles that connect with new engagers facilitate digital experiences in the
Webinars Virtual event where attendees can “Ask “Spiritually Curious” phase
Anything” related to faith questions Online small group leaders
Sample topics: Marriage, parenting, Digital version of an Alpha-type course
relationships, finances, mental health, fear,
dealing with loss, current events. Sample topics: Address issues skeptics raise. What
does God say about…? Where’s God in…? Who is
Jesus, really?