PURPOSIVE COMMUNICATION

BACKGROUND AND RATIONALE

PURPOSIVE COMMUNICATION

BACKGROUND AND RATIONALE

Purposive Communication is about writing,
speaking, and presenting to different
audiences for various purposes.
(CMO No. 20, s.2013)

Translated in Filipino: “Ang Malayuning

Komunikasyon ay pagsusulat, pagsasalita at
paglalahad para sa iba’t ibang layunin.”
The five skills of communication are…

1. studied and simulated in advanced academic

settings;
2. conversing intelligently on a subject of import;
3. reporting on group work and/or assignments;
4. writing and delivering a formal speech;
5. writing minutes of meetings and similar
documents;
6. preparing a research or technical paper; and
7. making an audio-visual or web-based
presentation.
In the process, the criteria for effective
communication are discussed and used as the
basis of peer communication techniques used by
public officials, educators, industry leaders,
churches, institutions of learning, private
individuals and others. The purpose of these
combined activities is to enable students to
practice strategies of communication with a
clear purpose and audience in mind, guided by
the criteria of effective communication and the
appropriate language. (Appendix A, CMO No. 20,
s. 2013)
The CHED memo also mandates that at the end
of the course, the students should be able to listen,
comprehend, critique, and respond fully-well to live
or recorded conversations, speak in public with
confidence, explain extended texts in their own
words using concrete example and other
aids/devices to bolster their explanation, write texts
ranging from a simple report to a full-length
technical or research papers of any kind and
prepare an audio-visual or web-based presentation
on an assigned topic.
Finally, the knowledge, skills, values, and insights
that students gain from this course may be used in
their other academic endeavors, their chosen
degree programs as well as in their future
careers as they compose and produce relevant
oral, written, audio-visual and/or web-based output
for various purposes.
Communication: Its Meaning and
Nature and Importance
LESSON 1
PURPOSIVE COMMUNICATION

MEANING OF COMMUNICATION
Communication is a process of transmitting or conveying
information to other.
Communication is a system for transmitting or exchanging
information.
 Communication is the act or process of using work,
sources, signs, or behaviors to express or exchange
information or to express ideas, thoughts, feelings, etc. to
someone.
Communication is a way of sending information to people
by using technology.
Communication has been defined too by a number of
writers. They are:
Communication is an intercourse by words, letters, symbols
or messages, and is a way that one organization member
shares meaning and understanding with another – Knootz
and O’Daniel.
Communication is an exchange of facts, ideas, opinions, or
emotions by two or more persons – Newman and Summer
 Communication is a sum of all the things a person does
when he wants to create understanding in the minds of
another. It involves a systematic and continuous process of
telling and understanding – Allen Louis A.
PURPOSIVE COMMUNICATION

NATURE OF COMMUNICATION
“If all my talents and powers were to be taken from me
by some inscrutable Providence and I had my choice
of keeping but one, I would unhesitatingly ask that I be
allowed to keep my power of speech for through it, I
would quickly regain the rest.” – Daniel Webster

“To speak and to speak well are two different things.”

–Ben Johnson

“Conference makes a ready man.” – Francis Bacon

Every organization or business concern has specified
objectives. For achieving these objectives there is a need
for co-ordination among the employees who are engaged
in the different activities for the concern. The coordination
is possible only through communication which provides
for exchange of information, ideas, facts, and opinions.
PURPOSIVE COMMUNICATION

IMPORTANCE OF COMMUNICATION
WHY DO WE COMMUNICATE?
 Self-
Actualization Needs

Self-Esteem Needs

Love and Belongingness Needs

Safety and Security Needs

Physiological or Biological Needs

ABRAHAM MASLOW’S HIERARCHY OF NEEDS

It is said that in the world of communications, the success
of a manager/leader in performing his duties depends, to a
great extent in his ability to communicate.
 Communication helps the management in
attaining:
1. Helps in achieving co-ordination.
2. Helps in smooth working.
3. Increased managerial efficiency.
4. Helps in decision-making.
5. Helps in attaining industrial peace.
6. Helps in recruitment process.
7. Helps employees to perform effectively.
 Communication helps the management in
attaining:

8. Helps to acquaint subordinates with their evaluation.

9. Helps in teaching employees about personal safety.
10. Helps in projecting the image of the company.
11. Helps manager in performing his functions.
Effective communication is important in executing a planned
program and also in controlling the activities with the help of
feedback information.
“The number one management problem today is
communication.” -Alvin Dodd
“Communication is not only important in an organization or
management. It is also important to human life.”
- Hope Speak (Dec. 16, 2014)