ADVERTISEMENT

An advertisement is a picture, short film, song, etc. which tries to persuade people to buy a
product or service or join in an event.
There are four important strategic question in any advertisement
1. What products will be offered ?
2. Who will be the target customers ?
3. How will the products reach them ?
4. At what price should the product, services, or event be offered ?
The language in advertising should be
1. Evocative (mudah diingat)
2. Informative (memberikan informasi)
3. Persuasive (meyakinkan)
4. Powerful language (Bahasa yang kuat)
5. Easily understood by the consumer (mudah difahami)
6. Simple with clear pronunciation (pengucapan mudah dan jelas)
7. Active sentences, not passive sentences
8. Solid and strong language
9. Positive language, not, negative language

Purpose of Advertisement text

The purpose of advertisement text. is to announce about a case or a product to the public, or
in other words to introduce a product to the public in order to buy and attracted to the product
being advertised
Advertisement text component
 Title
is part of the advertisement text that is a major component or the main topic, Great
Announcement example Sale Up to 50% on the banner at the supermarket or hypermarket.
 Explanation
Contains an explanation of what the content of the advertisements and usually accompanied
by interesting words to attract visitors to be able to follow what is appropriate at the
announcement of advertisement text.
Coca-cola
Coca-cola is a great-tasting, refreshing soft drink that has provided the moment of uplift and
happiness every day for over 30 years.
Coca-cola is now the world’s leading soft drink and sold in more 200 countries around the
world.
It has natural flavor
Gluten free
Suitable for vegetarians
Coca-cola is a sparkling soft drink
Coca-cola, feel the moment!