ENGLISH 5

Determine Images/Ideas that are Explicitly used to

Influence Viewers: Stereotypes, Point of View
and Propaganda

QUARTER 2 – MODULE 6
 Name: ___________________________________ Date: _____________
Grade/Section: ____________________________ Score: ____________

ENGLISH 5 MODULE 6
QUARTER 2

MELC: Determine images/ideas that are explicitly used to influence viewers:

Stereotypes, Point of View, Propaganda

• K to 12 BEC CG: EN5VC-IIc-7, EN5VC-IIc-7.1, EN5VC-IIc-7.2, EN5VC-

IIc-7.3, EN5A-IIh-17

Objective:

1. Determine images/ideas that are explicitly used to influence viewers

2. Define and differentiate stereotype, point of view and propaganda.
3. Identify the different kinds of point of view, propaganda techniques and stereotypes.

SUBJECT: ENGLISH 5
QUARTER 2
Module No. 6
Title of the Activity: Determine images/ideas that are explicitly used to influence
viewers: Stereotypes, Point of View, Propaganda

Most Essential Learning Competency:

Determine images/ideas that are explicitly used to influence viewers:
Stereotypes, Point of View, Propaganda

• CG: EN5VC-IIc-7, EN5VC-IIc-7.1, EN5VC-IIc-7.2, EN5VCIIc-7.3, EN5A-IIh-17

PART 1. Introduction

Media uses stereotypes, point of view and propaganda to influence the viewers.
POINT OF VIEW is the angle of considering things, which shows us the opinion, or feelings of
the individuals involved in a situation. It is a reflection of the opinion an individual from real life
or fiction can have.
Different types of Point of View
1.First- Person Point of View- a character in the story is telling the story. If you see the words
“I”, “me”, or “we,” then the story or passage is in the first-person point of view.
Examples: A. I always look forward to my summer vacation at the beach. I like to collect
seashells and swim in the ocean.
B. We love walking the dogs in the woods. We all think it so much fun.
2. Second-Person Point of View- this point of view has the narrator talking to the reader.
If you see the word “you, your or yours” then the story or passage is told in the second-person
point of view.
Examples: A. In just a few simple steps you can make a big change in your life!
B. The company is very happy with the progress you are all making.
3. Third-Person Point of View- the author or narrator is telling the story, but it is not part
of it. Keywords used are “he, she, it, they and them.”
Examples: A.He is a great basketball player. He scored the most touchdowns this season.
B.She was the one who knew all the answers on the test. She had the highest grade
in the entire class.

PROPAGANDA- is the spreading of ideas, information, or rumor for the purpose of helping or
injuring an institution, a cause or a person.
Different Propaganda Techniques:
1. Name Calling- it is also called “stereotyping or labeling.” Direct name calling is a direct
attack on an opponent. If it is likely to annoy the audience, indirect name calling is used. In this
case, sarcasm is employed. Cartoons and photographs are used in name-calling. This technique
is used also in politics.
Example: My opponent is a flip-flop who cannot make up his ming.
2. Glittering Generalities- these are vague, broad statements that will connect with the
audience’s beliefs and values. They really don’t say anything substantive. Slogans make great
examples. The vagueness means that the implications, though varying for different people are
always favorable.

Examples: A. Find magic in Enchanted Kingdom. B.

Gatorate always win.

3. Transfer- this is an effort to transfer your approval of something you respect and
approve of to another something that the propagandist wants you to approve of.
Examples:
A. Sarah Geronimo have a long black silky hair, in taking good care of her hair she uses
Sunsilk.
B. Kathryn Bernardo have fair skin, she want to achieve a white complexion so she uses
Olay products to achieve it.
4. Testimonial- when a famous person or a celebrity endorses a certain view, they testify
to the idea or the product. This is an effective propaganda technique that often works wonders
to influence an audience.
Examples:
A. Lebron James is promoting the famous fast food place McDonalds! When his fans see
this, they want to eat it because their favorite NBA Basketball player eats it.
B. Anne Curtis promotes Avon beauty products, she uses it to convince people to buy
Avon products.
5. Plain Folks- this technique works in a way to establish that the speaker is regular and
ordinary and has the same views and opinions as the people he is appealing to. It creates a
sense of camaraderie between the speaker and his audience which helps build belief in the idea.
Examples:
A. Subway has a man (obese eventually became slim) promoting them by saying if you eat
Subway you will lose weight.
 B. A little boy that could be anyone is advertising Oreo.
6. Card Stacking- the propagandist uses only those facts and details that support their
argument. The selected reasons are used to support the conclusion. You will get missed if you
do not notice that important details are missing. The worst part of cardstacking is that it can be
very difficult to detect if you are not really knowledgeable about the subject.
Examples: A. Creamsilk conditioner can give hair a smooth and silky appearance.
B. During election periods, political parties will often gag their loose cannons who
might pen their mouths and say the wrong thing.
7. Bandwagon- influencing people by telling them how everyone is using the same
product or is true to the same ideology. This encourages people to take the same course of
action.

Example:
A. Pepsi commercial that pushed forth the slogan “the choice of new generation.”

STEREOTYPES are results of incomplete or distorted information accepted as a fact without

question. A stereotype is simply a widely held belief that an individual is a member of a
certain group based on characteristics.
Stereotypes-is the belief that all people within the same racial, ethnic, or cultural group will
act alike and share the same beliefs and attitudes. Stereotypes ignore individual identity. This
is a type of discrimination. Sometimes, it is an exaggerated belief that can be positive or
negative but generalizes without allowing for differences.
Common Examples of Stereotypes
1.Racial Profiling- One of the common stereotype examples is stereotypes surrounding race.
Example: All Blacks are good at sports (because it’s grouping the race together together to
indicate that everyone of that race is a good athlete.
2.Gender Profiling- this is common stereotype pertaining to men and women Examples: A.
Men are strong and do all the work.

B. Women can’t do well of a job as a man.

3. Culture Profiling Stereotypes also exist about cultures of any countries as a whole.
Examples: A. All people who lived in England are intelligent.
B. All Asians like to eat.

4. Group of Individuals -A different type of stereotype also involves grouping of individuals.

Examples: A.The elderly have health issues and behave like children. B. All
politicians show care to people.

PART II. PRACTICE EXERCISES

EXERCISE 1

Directions: Read each sentence. Write if it is written from First, Second or Third person point
of view. Write your answer on the space provided.

____________________1. Alberto knows the way home.

____________________2. You are very good at playing guitar.

____________________3. I am going to tell you an exciting story.

____________________4. She is one of the brightest pupil in the class.

____________________5. Russell and Tom walked to the parked to fly their kite.

____________________6. I believe I did a wonderful job.

____________________7. I am having a great time with you.

____________________8. You are one of the main reasons why I came back.

____________________9. He escaped through a narrow passage.

____________________10. At the end of the day, I am going to need a relaxing nap.

EXERCISE 2

Directions: Take a look of the different images below; guess the name of commercial products
seen in television. Choose the letter of the correct answer.

_____1. A. McDonalds
B. Jollibee
C. KFC

______2. A. Tide B.Lazada

C.Shoppee

______3. A. Mang Inasal

B.Mang
Enciong
C.Mang Kan

______4. A. Maggi Magic Sarap

B. Aji Ginisa
C. Ajinomoto Seasonings

______5. A. Nido 3+ Plus

B. Bonakid
C. Lactum

B.Directions. Read each famous tagline. Choose the correct product name inside the box.

Coca- Cola McDonalds Delight

Yakult
Jollibee BDO KFC Metrobank
_____________________6. “Bida ang Saya!”
_____________________7. “Okay ka ba Tiyan?”
_____________________8. “It’s Finger Lickin’Good”
_____________________9. “You’re in Good Hands!”
 _____________________10. “Open Happiness!”

EXERCISE C

Directions: Place a “ “ on the line for sentences that show stereotype information
and “ X “ if not .

________ 1. All the government officials are honest.

________2. I like to eat apples and mangoes.
________3. Men don’t cry.
________4. Women focus on taking care of their children than on their physical
appearance.
________5. Filipinos are the best lovers.
________6. All babies are naturally adorable.

________7. I think I can be a good singer someday.

________8. You should always wear face shield and facemask.

________9. All men are courageous.

________10. Parents are responsible people.

NAME:

SUMMATIVE EVALUATION

C. Directions: Read the statements below and determined if it is

influenced by stereotype, propaganda or point of view. Write S if it
is stereotype, P for propaganda or PV for point of view.

_____1. The people in our city are known for discipline

_____2. As I see it, this quarantine order is best for us.
_____3. My phone is highly upgraded. You should buy one like this.
_____4. For me, Mathematics is much easier than Araling Panlipunan.
_____5. Boys are always more intelligent than the girls.
_____6.”Plant trees. Save Lives”
_____7. I can dance even if my ankle still hurts so badly.
_____8. Things go better with coke!
_____9. “It is more fun in the Philippines”
_____10. All teenagers are talented.