Chapter 4 - Planning Business Messages
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1. Describe the three step writing process:
a. Writing, editing and producing
b. Planning, writing and completing
c. Writing, editing and distributing
d. Organizing, defining your purpose and
writing.
2. The first step of the three-step writing
process is
a. Writing the first draft
b. Organizing your information
c. Planning your message.
d. Preparing an outline.
3. If you realize you have given your
audience incorrect information, the most
ethical action would be to:
a. Say nothing and hope no one notices
b. Wati until someone points out the error
and then acknowledge the mistake
c. Post a correction on your website
d. Contact the auience immediately and
correct the error.
4. If you were to write a letter to a
manufacturer complaining about a
defective product and asking for a refund,
your general purpose would be:
a. To inform
b. To persuade
c. To collaborate
d. To entertain
5. The media choices of oral, written, and
visual can be delivered through __________
and __________ channels.
b. Planning, 6. Media richness is a measure of: a. A medium's ability to
writing and a. A medium's ability to use use more than one
completing. more than one informational informational cue,
cue, facilitate feedback, and facilitate feedback and
establish personal focus. establish personal focus.
b. A medium;s ability to use
more than one informational
c. Planning
cue, limit destructive feedback,
your message.
and establish personal focus.
c. How expensive the delivery
options are likely to be,
particularly for large or
geographically dispersed
audiences.
d. Contact the d. How much total employee
audience cost is involved in creating
immediately messages using a particular
and correct the medium?
error.
7. No matter what the message is a. Determine the
or the audience you want to information your audience
reach, you should always: needs in order to grasp
a. Determine the information your main idea.
your audience needs in order to
b. To persuade grasp your main idea.
b. Learn the names of everyone
in the target audience.
c. Estimate the percentage of
audience members who are
likely to agree with your
message.
d. Determine a complete
digital, non- demographic profile of your
digital audience.
8. The ___________ ___________ of a general, purpose
message indicates whether you
intend to use the message to
inform, to persuade, or to
collaborate.
9. The purpose of limiting your d. Make sure that your
scope when planning a written message stays focused on
project is: the main idea and any
a. Make your job easier necessary supporting
b. REduce the number of things details.
you need to think about.
c. Make sure your memos are
never longer than one page.
d. Make sure that your message
stays focused on the main idea
and any necessary supporting
details.
10. Starting with evidence first and
building toward your main idea
is known as the _________
approach
11. Starting with the main idea and
then offering supporting
evidence is known as the
_________ approach.
12. To determine whether the
information you've gathered is
good enough, verify that it is:
a. Accurate
b. Ethical
c. Pertinent to the audience's
needs
d. All of the above
13. To make sure you have provided
all the necessary information,
use the journalistic approach,
which is to :
a. Interview your audience about
its needs.
b. Check the accuracy of your
information.
c. Verify whether your message
answers the questions of who,
what, when, where, why, and
how.
d. Make sure your information is
ethical.
14. When your audience is likely to
have a skeptical or even hostile
reaction to your main idea, you
should generally use:
a. The indirect approach
b. The direct approach
c. The open minded approach
d. The closed approach
indirect 15. Which of the following d. A posting on an internal
choices would be best for website with an email
communicating a complex message alerting
policy change to employees employees to the change
in a company with offices all and idrecting them to the
direct
over the world: website for more
a. A teleconference followed information.
by an email message
b. Instant messaging
d. All of the above c. A traditional typed memo
sent via regular postal mail
d. A posting on an internal
website with an email
message alerting empoyees
to the change and directing
them to the website for more
information.
c. Verify whether your 16. Which of the following is an b. You save time and
message answers the important benefit of taking conserve creative energy
questions of who, what, time to organize your because the writing proces
when, where, why, and business messages? is quicker.
how. a. You can delay the actual
writing
b. You save time and
conserve creative energy
because the writing process is
quicker.
c. Organizing your thoughts
and information saves you the
trouble of asking colleagues
for input.
a. The indirect approach d. In many cases, you can
simply send a detailed
outline and save the trouble
of wrting the document.
17. Which of the following is one a. Stories help readers and
of the reasons storytelling listeners imagine themselves
can be effective in business living through the
communication? experience of the person in
a. Storeis help readers and the torey.
listeners imagine themselves
living through the experience
of the person in the story.
b. Stories are entertaining, so
they offer some diversion
from the daily grind of work.
c. Readers and listeners are
overloaded with data, so
avoiding facts and figures is a
proven way to get their
attention.
d. Stories are inherently
funny, and people are more
receptive to new ideas when
they are in a good mood.
18. Which of the following tasks should you do when you're planning a writing project? d. All of the above.
a. Define your purpose
b. Revise carefully to make sure you haven't made any embarrassing mistakes.
c. Choose words and sentatences carefully to make sure the audience understands your main idea.
d. All of the above.