Daniel Pachón

David García
International Marketing

¿What the futures of MK for international markets?

Before starting, it should be noted that Marketing as a science is very young since just in
1920 the term Marketing was a pre-construction of a concept without a specific meaning, it
was not until 1960-1990 when the term was formalized and began to be a specific
definition of quality to this day is defined as “the result of the activity of companies that
directs the flow of goods and services from the producer to the consumer or user, with the
aim of satisfying consumers and allowing them to achieve the objectives of the companies
”(McCarthy, 1964).

Marketing in a short time (less than a century) has managed to enter and position itself as a
complete science, which brings together and mixes from economics to psychology, creating
a model that allows consumers to understand how consumers think and how they are
willing to spend their resources. . It is no secret to anyone that Marketing is not the only
science that has advanced by leaps and bounds, technology along with all its innovations
and creations has made many jobs and careers obsolete since for every need there is a
program that meets that need. faster, more efficiently and most importantly at a lower cost.
This despite being a great step forward for humanity, it is one backwards for all those
careers and jobs that for years have worked with a model that right now has to completely
rethink to try to be competitive with the software’s created to supply their works. These
advances can also be seen reflected in how robotics tests the need for physical personnel to
carry out operational work, more specifically in industries and factories.

With each passing day, more and more methods are created that seek the optimization of
time and money in each of the areas that currently exist, as we have previously said, this
expansion of "technological optimization" affects industries in general terms, even
something as basic and necessary as mathematics, since children to save time when doing
their jobs simply use an application that solves the mathematical problems they need
without any effort.

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Daniel Pachón
David García
International Marketing

Marketing is not spared from this and fights against applications, web pages and forums
that facilitate the information and research process carried out by a marketing professional.
The concern increases when it is understood that Marketing is a new science that can be
replaced, Marketing from the moment of its conceptualization until today, has managed to
shape and adapt to each change generated in the market and in the way of purchase , for the
reason that Marketing evolves and “mutates” together with customers and consumers, since
in order to use the definition of marketing in all its percentage, it is ALWAYS necessary to
understand the customer, regardless of changes in the course.

Despite being a moldable science and having an advantage over the rest, it does not save it
that at some point it can be replaced, this will depend on how all current and future
marketing professionals are willing to use it. To enter the matter of the future of Marketing
in international markets, it must be understood that it will not disappear soon as it is
normally thought, Marketing like all other sciences is suffering the technological blow, but
this does not mean that it is necessarily destined for disappearance, what What could
happen with marketing is basically that you use your tools and adaptation facilitation, to
absorb everything that technology makes available to appropriate this and use it to your
advantage, achieving a fusion between technology and Marketing without need. that one
overshadows the other, simply using the best of each, it must also be said that Marketing
helped and work in that the world achieved a breakdown in barriers and borders so that
despite being thousands of kilometers from the countries were close.

With what I have learned to date in my Marketing and international business career I have
managed to show that in all professional areas such as accounting, finance, green tourism,
distribution, etc. It is necessary to implement marketing before to understand with whom,
and how it is working, starting from the results, work in the corresponding area begins.
Marketing will always be a necessary science for business since despite the fact that
machines and technologies are more efficient, a program can never raise awareness with a
person, the attraction of Marketing is that it makes the consumer and client feel that
someone is It is concerned that it belongs to something and meets what it demands, without
limitations on established products or services. The interaction between person and person
cannot be replicated since the understanding that is achieved by listening directly to what

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Daniel Pachón
David García
International Marketing

the consumer wants is not the same as doing it through a screen, where the true needs, likes
and dislikes of the client cannot be evidenced. This can be compared with how Sigmund
Freud used physical contact to generate a closer relationship with people, when it is evident
how a person reacts is when decisions can be made.

In conclusion, Marketing is a science that is here to stay, that despite unforeseen events and
so many changes in the market, it will always be necessary to understand people more than
machines, it can always evolve and mold itself to the situation that is necessary to help
make the best decision. Marketing will continue to break borders between countries to
bring each one of us closer together. Listening to the true needs of the client, satisfying and
loyalty to this client with any brand from any country, expanding international markets.

Bibliography

 Carasila, A. M. C. (2008). El concepto de Marketing: pasado y presente. Revista de

Ciencias Sociales (Ve), 14(2), 391-412.

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