DISCIPLINES AND IDEAS IN THE

APPLIED SOCIAL SCIENCES

 Lesson 4
The Clientele
and
Audiences of Counseling
 Learning Objectives
• To describe the characteristics of clientele and
audiences of counseling
• To explain the needs of various types of clientele
and audiences of counseling
• To describe the individual as client of counseling
• To define the group and organization as client of
counseling
• To discuss the community as client of counseling
Characteristics of the Clientele and Audiences
of Counseling
The clientele and audiences of They may be:
counseling are normal people, • The youth in need of
who are not in need of clinical or guidance at critical
mental help but in need of moments of their growth;
counseling for application or • People in need of
development of social skills or assistance in realizing a
effective communication, for change in behavior or
spiritual direction, for guidance attitude
in decision-making or making • People simply seeking to
career choices, for achieve a goal; or
enlightenment or sense of • People coping with crisis.
purpose in times of crisis.
Needs of Various Types of Clientele and Audiences
of Counseling
School guidance and counselors
They provide personal guidance to students by
helping them seek more options and find better and more
appropriate ones in dealing with situations of stress or
decision-making.

Job-hunting coaches
They provide avenues for people to find necessary
information and get employment that is suitable to them.
Needs of Various Types of Clientele and Audiences
of Counseling
Conflict management providers
They provide the need for principles and theory-
based approaches to deal with conflict and deescalate it, if
not revolve it positively. They provide ways to manage
conflict constructively.
Human resources personnel
They provide the needs common to all workplaces
and they are employed in almost all workplaces to deal
with various employee needs that cover aspects of
remunerations, social services, compensations, conflict
resolution, discipline, and other services not directly
related to the technical work.
Needs of Various Types of Clientele and Audiences
of Counseling
Marriage counselors
They provide the need for conflict-resolution skills
to parties, couples, and children to deal with various
stresses and issues that threaten their unity or peaceful
coexistence.

Drug abuse and rehabilitation counselors

They meet the need to help people overcome their
problems or mitigate some of the most negative effects of
drug abuse with the end-goal of client rehabilitation.
Needs of Various Types of Clientele and Audiences
of Counseling
Bereavement counselors
They respond to the need to be helped to go
through loss in a way that will help prevent depression and
other unhealthy ways of dealing or coping with loss.

Abused children caretakers

They facilitate processing and restoration of abused
children through recognition and implementation of
existing laws and recovery procedures in coordination with
relevant units.
The Individual as Client of Counseling

• This is the common type of counseling.

• The individual who needs to be helped to manage well
a life-changing situation or personal problem or crisis
and other support needs may undergo counseling as
an individual.
• The individual needs capacitation to be able to manage
well his/her unique circumstances, which may be very
difficult to endure alone.
• Common problems include alcoholism, loss of job,
divorce, imprisonment, and rehabilitation.
The Group and Organization as Client
of Counseling
• Entities such as groups in communities, organizations,
students in schools, teachers in schools, and
departments in workplaces can undergo group
counseling to meet counseling needs on that level.
• The needs can range from desire to reduce conflict or
manage it to becoming more productive as a team or
working better together
• Some of the group processes and procedures resemble
those that are applied to individuals, but some are very
unique to group and organizational context.
The Community as Client of Counseling

When people experience something collectively, which

may be socially troubling and constitute the danger of
blocking their collective capacity to move on, counseling
is necessary to be undertaken on a community level.