Criteria

Channel Selection Matrix

S# Criteria Weight Channel A Channel B Channel C
1.0 Channel Alignment with Business Objectives 0.40
1.1 Time to readiness (for channel to start selling) 0.10 5 3 3
1.2 Cost of getting channel up to speed 0.05 3 4 5
1.3 Direct cost per transaction 0.10 1 5 3
1.4 Overhead cost (include management, infrastructure, etc.) 0.10 5 2 5
1.5 Capacity (number of transactions channel can handle) 0.15 3 3 5
1.6 Ease of channel management 0.10 1 5 3
1.7 Channel's ability to produce expected results 0.10 5 1 3
1.8 Contractual obligation fulfillment 0.10 3 3 3
1.9 Profitability 0.20 1 1 5
Alignment with Business Objectives: 1.00 2.8 2.75 4

S# Criteria Weight Channel A Channel B Channel C

2.0 Channel Attractiveness for Consumer 0.60
2.1 Consumer acceptability 0.10 3 5 5
2.2 <Criteria 2> 0.05 3 3 4
2.3 <Criteria 3> 0.20 4 5 3
2.4 <Criteria 4> 0.10 5 1 3
2.5 0.20 3 3 3
2.6 0.10 3 5 5
2.7 0.10 5 1 5
2.8 0.10 5 3 3
2.9 <Criteria n> 0.05 5 1 3
Attractiveness for Consumer: 1.00 3.9 3.3 3.65

Overall Score: 1.00 3.46 3.08 3.79

Comments/Recommendations: Enter analysis of above data and recommendations based on quantitative channel
assessment.

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 Channel Selection Rating

Channel Selection Matrix

Business Consumer
Channel A 2.80 3.90
Channel B 2.75 3.30
Channel C 4.00 3.65

Channel A Channel Selection Rating

Channel B
Channel C
2.00 3.00 4.00 5.00
5.00

4.00
Consumer

3.00

2.00

1.00

0.00

Business

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 Overall Rating

Channel Selection Matrix

Channel A Channel B Channel C
Overall 3.46 3.08 3.79

Overall Rating
Overall Rating

4 3.79
3.46
3.08
3

0
Channel A Channel B Channel C

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