Post2Event

Orientation

1
What are we trying to do?
Post2Event

● COVID-19 led to a lot of shutdowns across the world

● Events pivoted to online & virtual settings

● Not everyone is aware of the product and will often have a post instead of an
event

● We want to identify these kinds of posts and ask creators if they would like to
create an event

Your work will lead the efforts of building a classifier to support the Post → Event
trigger
Events
The UI

1: Event photo + Title

2: Event Details: contains all details

around location, links, information (click
through all links w/n it)

3: Discussion (click on it)

4: Tickets (if applicable)

Event Link
 What is an event?
Time

A specific starting time in the future is required for creating a Facebook event.

● From the post text and images, we must be able to infer that the post creator knows the specific time of the
event, so that he is able to create a Facebook event out of the post.
○ Some examples
■ “Hey, I'll be arranging a party this summer.” - the post creator does NOT know the specific time yet.
■ “Hey, I'll be arranging a party this summer on Jul. 1st.” - the post creator knows the specific time.
■ “Hi, come to the party next week!” - We can infer that the post creator probably knows the time of
the event, but for this workflow it is too ambigous
■ “Hi, the party is coming soon. Stay tuned.” - We can infer that the post creator does NOT know the
specific time yet.
● The time for an event can be can be described in either the post text or the post images (do look into the text in
the images!).
● The time for the event must be a future time in comparison to the post date. Past events are not acceptable.
 What is an event?
Location

Location

● An IRL event has a physical location where people can gather in the real world
● An online event has a link where people can gather or stream from (Zoom, Facebook Live, Youtube Stream, etc)
● The location for an event can be described in either the post text or the post images.
● A location can be inferred from the post text and/or the page name.
○ Example: A restaurant can create a post that says “Looking forward to seeing you at our food festival this
Saturday!” It can then be inferred that the location of the event is at the restaurant.
 What is an event?
Intent

An acceptable event is one that is likely to be shared by a post creator with the intent of inviting more participants.

● The intent of the post creator does not need to be explicitly stated within the post text.
● The language used in an acceptable post is meant to invite others to attend.
● Common phrases that are indicative of a post creator's intent:
○ “Come check out”, “can't wait to see you at”, “welcome”, “please join”, etc
● Merely describing past events are not events we consider for this task, since there is no intent for inviting people.
● School classes and examinations are not events we consider for this task because it is unlikely that a post
creator would have the intent of inviting people to classes and examinations, which are mandatory routines.
● A fitness class is usually an event we consider for this task, since the post creator is likely to want to invite people
to join the class.
● The activity of an event does not need to be explicitly stated in the description. This information can also be
inferred through the event title or event cover photo.
● The main intent of the event post does not need to be the activity itself. If an event post is heavily promoting
selling tickets to an event, we still accept this as non low quality because the event is still the main activity.
● We want to avoid events that more closely resemble an advertisement rather than a unique activity for the user.
This includes events created to promote a sale, tour package, cause, etc.
● For events that take place on multiple days - there must enough activities happening on each day to be
considered an event. (Conference → YES, Registration period, “call to action” → NO)
● Virtual runs, fundraisers, auctions → YES
● Dance class every friday for a month → YES (recurring event)
What is NOT an event?
Rating Workflow
Q2
Is this a post that has event intent for an
Human event in the future?
Reviewer

Yes

No
Can you rate this event?
Q1
Fully inspect the details of post
(including photos, poster, text and
time)

N Y

Q3
How can you attend this event?
Not Rendering Skip
Online
Sensitive/Harmful/Hateful
In Real Life

Hybrid
Review Separately
Guidelines
Can you rate this event? Q1

NO YES

ERROR IN UI SENSITIVE CONTENT

Can you rate this event? Q1
Sensitive Events

● Child Exploitation and/or Child Nudity

a. Immediate escalation required by reporting Job ID to your manager.
● Child Exploitive Imagery (CEI (https://our.internmc.facebook.com/intern/wiki/CEI_Policy_Overview/)) refers to
imagery (images, videos) depicting the sexual exploitation of a child.
● Human Trafficking includes the recruiting, transporting, or harboring of people by means of threat, coercion, or
fraud for the purpose of exploitation. That exploitation can come in many different forms, including sexual
exploitation, forced slavery, slavery, servitude, or the removal of organs.
● Self Injury and Suicidal Content
a. Immediate escalation required by reporting Job ID to your manager.
● Credible Threats, Violence or Calls to Violence
a. Immediate escalation required by reporting Job ID to your manager.
● Adult Sexual Content and/or Nudity
● Hate Speech
● Acts of Terrorism
● Human Trafficking
● Bullying and Harassment
● Unlawful Sale of Animals: Consider the type of animal being sold as well as the seller. Sale of animals by private
individuals (rather than by businesses) is considered sensitive.
Can you rate this event? Q1
SRT UI

1: Post Creator 3: Post Content

2: Post Time 4: Rating

Is this post about an event taking place in the Q2
future?
The goal of this question is to first determine if there is a valid future event located within the text of the post. Alternative, we try
to answer the question of “Can the post author create an event for this post?”. When answering this question, please consider
the following:

● We are evaluating if there is a real event embedded within the reference post that takes places after the date of the
reference post.
○ If necessary, use a calendar to determine specific days of the week that are inferred within the post.
● A real event is a gathering of people online or in the real world
● Specific location is NOT required in order for an event to be real.
● We do NOT accept events taking place before the date of the reference post.
● There must be confirmation that the event is happening in the future.
● The post should have a specific future time that is written in the post text or on the images, or it must be feasible to infer
from the post that the creator must know the specific time or day. Otherwise, we do not accept posts where the
possibility of a future event is too ambiguous.
● Cancelled future events are NOT acceptable as future events. However, if a post references a cancelled future event, you
must evaluate the remainder of the post to determine if there are any other valid future events.
● Registrations for future events that take place at a specific time/day are acceptable as events
● If there are multiple events in the post that are hosted by different entities, choose to capture the event that is most likely
to be hosted by the post author
● We do not accept bar happy hours as events (unless it represents a more unique activity)
● Open houses are treated as events.
● For further understanding, make sure to read “What is an Event?” below.
 Is this post about an event taking place in the Q2
future?
YES : All must be satisfied to mark yes on this questions

● Happens in the future: Compared to the time of the post, the event being referenced is happening in the future.

● Contains an event: The event within the post represents an experience or activity that is unique

● Contains a specific day/time: the post references the event happening at a specific time or on a specific day (or set of
days) but does not include a generic time frame (next week, next month)
○ “Going live at 6pm” >> YES
○ “Performing at 9am” >> YES
○ “Don’t forget our Zoom call at 10am tomorrow” >> YES
○ “Join us on September 10th” >> YES
○ “We’re going live in an hour” >> YES
○ “Let’s hop on a Zoom in 15 minutes” >> YES

● Post author is likely the event host: The post doesn’t reference an event that is probably not being hosted by the poster
○ If the post author is the event organizer, event venue, event presenter/performer this is true
 Is this post about an event taking place in the Q2
future?

NO: If any one of the following is true, select no

● Happened in the Past: Compared to the time of the post, the event being referenced is happening in the future.

● Does NOT contain an event: There is no event within the post that satisfies the event criteria (see “What is an Event?”)
○ “Sale starts at 8pm on macys.com” >> NO
○ “Registration ends at 2pm” >> NO

● Does NOT contain a specific day/time

● Post author is not the event host

○ “Tomorrow's event at Caesar Chavez park will be hosted by Kaiser Permanente. Please check them out on their
Facebook page!” >> NO
○ "These are my pieces ready for auction today 12:15 at the Lindsay fair. So many great carvings available from all the
other carvers a too! Come check them out!” >> YES
 Is this post about an event taking place in the Q2
future?
Example Post Notes Answer

“I'm so excited to announce that not only will we be joined by Pistol There is a future event within this post Yes
Holliday this Friday, but we will also have the honor of sharing the that is hosted by the post creator, which
stage with Ivy Tran and Nox Falls "The Violet Vamp"! See you there!” is a band.

“Getting ready for cool weather with new scarves and long sleeve No event located here - this is an No
items! 20% off scarves and long sleeves through next Tuesday! 11/1/16!” advertisement for a company

“Lots of fun with Julie Lockhart v Thompson learning all about knotted There is no confirmed future event No
mala beading and the ancient traditions of mala's and meditation. Our happening within this post.
next workshop coming soon. Watch in events and also on my web
page wendysgentleyoga.ca.”

“Poppy was a star and looked lovely after her groom. To book an No event - this is an advertisement for a No
appointment please call 07540 324792 or email contact us at company
lauraspamperedpets.com”

“Thanks for everyone attending last Friday's party! Looking forward to First event is not acceptable because it Yes
the next party on next Friday!” happened in the past, but the second
event is valid
Where is this event taking place? Q3

Answer Choices
IRL (In Real Life) :

● Event is taking place in a real world location where people will gather in person

Online :

● Event is taking place virtually or online through a streaming platform (Youtube, Facebook),
conferencing platform (Facebook, Zoom, Webex, Google Meet, etc) or on the post author’s associated
website

Hybrid (Online and IRL attendance possible) :

● Event is taking place with the option to attend online OR in real life
Examples in Guidelines
Example Q1

Can you rate this?

Yes

Q2

Post Intent?

Yes

Q3

Location

Hybrid
Example Q1

Can you rate this?

Yes

Q2

Post Intent?

Yes

Q3

Location

Online
Example Q1

Can you rate this?

Yes

Q2

Post Intent?

Yes

Q3

Location

Online
Example Q1

Can you rate this?

Yes

Q2

Post Intent?

No