Abu Dhabi Campus

College of Business

Course Title Strategic HRM

Course Code 0505630
Exam Test 1
Date / Time 13th Feb, 2021 2:00 pm (Online submission)
Academic Year 2020/2021 Second Semester
Instructor Dr. Iffat Sabir

Student’s ID
Students Name

Question No. Marks Student Score Instructor Signature

1 05
2 05
3 05

Total Marks 15

SHRM - Test 1
1
Group Activity: 03 students
Submission: At the end of class

Review the available data on the website (financial reports or operational reports etc.) of the
“_Give the firm name__________________________________”. Based on the discussions made
on the topics of HR Valuation, Diversity Management & Linking HRM to Organizational
Strategy answer the following questions:

1. Determine what generic or operational strategy does it seem to be following and how
integrated with this strategy is the HR strategy?

Keywords: The student needs to determine the generic or operational strategies adopted
by the firm (learnt in Chapter 3) and determine how these strategies are linked to the
strategy of human resource. You must provide examples to prove your point in case of
well-integrated as well disintegrated strategies at corporate as well as operational level.
Answer using the table given below:

Generic/Operational Corresponding HR Description

Strategy
1. Emirate NBD is following
the generic strategy which is
its Growth strategy which is
related to the developing new
products and exploring new
markets.
Strategy
1. Must focus on the new NBD recently have launches
creative and innovative its new products named as
candidate?(new hiring at the wealth solution for every
time of growth individual in order to make
corresponding to the financials goals and
company’s mission and responsibility.
objectives) They have also recently
launched the 360 degree
marketing campaign in order
to Reinforce the NBD’s
standing as a wealth brand in
the market.
2. To train its existing
employees working in a team
and make them aware about
the company’s clear
objectives and mission.
3. HR must make sure that
all the performance standards
and KPIs are maintained
properly and quality
feedbacks and incentives are
provided to the contributors.

2. Does the organization employ any human capital metrics or key performance indicators
2
in its financial or performance reports? If so, which one are those and how are they used?
If not, suggest some appropriate human capital metrics or key performance indicators
keeping in view the organization’s strategy.

Keywords: The student needs to focus on the HR valuation metrics (learnt in Chapter 1)
and determine how these metrics are used to in their financial reporting to value the
human capital in their firms. If they are not doing so, the student must suggest some
appropriate human capital metrics based on the organizational strategy.

Answer: There are different report which are available for the Emirate NBD such as
Sustainable Reports, Financial Statement, and Annual report at google but could not find
any such HR matrix which can be used by the emirate NBD in its different reports. There
are some suggested human capital matrix which can be used:
a. Human Capital ROI: The formula for this would be Revenue-(operation expense-
compensation+benefits cost)/compensation+benefits cost. There are different benefits
and value addition with this metric/measure which allow the determination of return
on the investment relative ti the productivity and profitability
b. Profit per employee: which can be calculated as revenue minus expenses divided by
the number of FTE employees. This measure allows to determine the value created by
employees.
c. Turnover rate: This will help t provide the retention efforts and measure at the
workplace. It could be find as number of employee separation during the given time
period divided by number of employees.
d. Human capital value added: this measure shows that value of employee skills,
knowledge and how human capital add value in the organization. this could be
measured as revenue minus (operational expenses divided by FTE employees.

3
3. What are the policies implemented by them to deal with discrimination at the workplace
and include diversity in achieving goals and competitive advantage?

Keywords: The student needs to focus on both surface-level and deep-level diverse
characteristics (learnt in Chapter 2) and determine how different policies of the firm are
taking care of their inclusion and making sure that discrimination doesn’t take place.

Policy / Rules Diverse Characteristics Description

1. Treat employees
individually and equally
2. Hiring process is
diverse
3. Build strong
Communication
taken care of
If employees are treated
equally than there will be
no chance of discrimination
It takes time to construct a
diverse NBD from the
ground up
NBD ensure that they
communicate with
employees effectively to
manage a diverse
workplace
employees will also feel
motivated an work better
to achieve suitable
competitive advantage
To ensure that you are
interviewing a diverse slate
of candidates, try auditing
your hiring process,
because this will create an
diverse organization which
will lead to different ideas
and different employees
that will be productive for
NBD
To overcome cultural
barriers, language,
policies, procedures, safety
rules and other important
information should be
designed by translating
materials and using images
and symbols whenever
applicable.