Material 5: KD 3.7, 4.

7 The difference among

Brochures, Leaflets, Banners, and Pamphlets
Many people misunderstand the difference among a brochure, a leaflet, and a
pamphlet. Pay attention to the following table to understand the difference
among them.

Difference Brochures Leaflets

Purpose of publication For commercial use. For commercial use F
cu
Content Product or service description Singular product or event N
in
Folded Yes. No. Single sheet. Y
Multiple pages Yes. No. N
Binded Sometimes. No. N
Distribution -      Displaying them on racks or -      Handing them over to the P
holders at banks, hospital concerned audience.
receptionist, schools, hotels, etc.
-      Inserting it in newspaper.
-      Simply distributing it at any
popular shows and exhibition. -      Distributing them in malls,
parking lots.

-      Stick it at public places so that

people can read it, such as waiting
room.

-      Leaving them in strategic places

Brochures, leaflets, banners, and pamphlets have a similar function that is to
promote something to the public.

Structure:

1.      Aim/purpose/objective of the text.

2.      Detailed information about the thing promoted.

 
The following are what we should know to make brochures, leaflets, banners,
and pamphlets.

-       Know the topic. You must know the key points your reader must have in
order to understand your message. For example:

Topic        : Having fun at the park.

Contents   : Fun games to play and information on any park facilities.

-       Plan carefully. Use a rough draft on folded paper first. The rough draft
can be used to help work the layout and organization,

-       Put a brief and informative title. Try to catch the reader's attention and
invite them to read more.

-       Give an overview. It is a brief but clear opening. It states clearly the

objective. The introduction should be concise and creative. If necessary, use
bullet points to keep your objective from having too much text.

-       Make the text easily readable. Use simple and short paragraphs. Use also
clear font.