COMISSIÓ GESTORA DE LES PROVES D’ACCÉS A LA UNIVERSITAT

COM ISIÓN GESTORA DE LAS PRUEBAS DE ACCESO A LA UNIVERSIDAD

PROVES D’ACCÉS A LA UNIVERSITAT PRUEBASDE ACCESO A LA UNIVERSIDAD

CONVOCATÒRIA: SETEMBRE 2010 CONVOCATORIA: SEPTIEM BRE 2010

ANGLÉS INGLÉS

BAREM DE L’EXAMEN:

BAREM O DEL EXAMEN: Pleaseansweron aseparatesheetofpaper.

OPCIÓ A / OPCIÓN A
PartA.ReadingComprehension.
Read thefollowingtext:

STORE BRANDS LIFT GROCERS IN TROUBLED TIM ES

Ast
heeconomypl
ungesi
ntoadeeprecession,grocerystoresareoneoft
hefew sect
orsdoi
ngwel
l.That
isbecausecash-shortconsumersareeatingoutlessand stockingup atthesupermarket.Andstorebrand
product
s,whi
ch t
end t
o be cheapert
han nat
ionalbrands and more profi
tabl
e forgrocers,are doi
ng
especiallywell.

Led by chai
nsl
ike Kroger,Wegmans and Safeway,grocershave expanded t
hei
rstore brandsbeyond
cheap genericsand si
mpl
eknockoffsofCheerios,Oreosand Coca-Col
a.Now,ret
ail
ersarei
ncreasingl
y
addi
ngpremi
um store-brandi
temsl
ikeorgani
cs,orcreat
ingproduct
swi
thoutdirectcompet
iti
on.

In t
hiseconomi
ccl
imat
e,many shoppersarewi
lling t
otry t
henewly devel
oped storebrands.They al
so
sayi
tishardt
oresistt
hel
ow pri
cesofstorebrandsforstapl
egoodsl
ikemi
lk,sugarandcheese.

Jan-Benedi
ctE.M .St
eenkamp,marketing professor atthe University of North Carolina,said past
recessionshadgivenconsumersareasontotradedownfrom nationalbrands.Thistime,hesaid,thegains
mayst
ickbecauset
hequal
ityandconsi
stencyofst
orebrandshavei
mproved.

Besidest
heweak economy,t
hegrowt
h ofstorebrandsreflect
sahi
stori
cshi
fti
nthebal
anceofpower
bet
weenpackagedfoodmanufact
urersandgroceryret
ail
ers.Ast
hesegroceryret
ail
ershaveconsol
idat
ed
and grown bi
gger,t
hey are i
ncreasi
ngl
y abl
eto stock t
hei
rshel
veswi
tht
hei
rown store brands,whi
ch
bri
nghi
gherprofi
tsanddri
vecustomerl
oyal
ty— alltothedetrimentofmaj
orfoodbrands.

Ofcourse,maj
orbranded food compani
esdi
spute t
he i
dea t
hatstore brandsare j
ustasgood as t
hei
r
product
sandt
hey arguet
hatbranded product
sofferbet
tert
aste,consi
stency andinnovation,j
ust
ifyinga
premium price.

Source:Andrew M artin,The New YorkTimes

1
 COMISSIÓ GESTORA DE LES PROVES D’ACCÉS A LA UNIVERSITAT
COM ISIÓN GESTORA DE LAS PRUEBAS DE ACCESO A LA UNIVERSIDAD

PROVES D’ACCÉS A LA UNIVERSITAT PRUEBASDE ACCESO A LA UNIVERSIDAD

CONVOCATÒRIA: SETEMBRE 2010 CONVOCATORIA: SEPTIEM BRE 2010

ANGLÉS INGLÉS

BAREM DE L’EXAMEN:

BAREM O DEL EXAMEN: Pleaseansweron aseparatesheetofpaper.

OPCIÓ B / OPCIÓN B
PartA.ReadingComprehension.
Read thefollowingtext:

NOW TEACHERS ARE ORDERED TO SM ILE AT THEIR PUPILS

A secondary schoolhasordered teachersto welcomechildren with asmileatthestartof

every lesson aspartofadriveto hand morepowerto pupils.Staffhavealso been told to
ensuretheyarenotboringst udentsbysettingworkthatistoohard.

The move i
sthe l
atestexample ofa Governmentini
tiat
ive t
o give pupilsa maj
orsay i
n
manyaspectsoft
heirschooli
ng,butsomecri t
icssayt
hisisputti
ngchi ldreni
ncharge.

Yesterday the M ailrevealed that20 students ata Kentsecondary schoolwere given

iPhones to provide inst
antfeedback ofteachers to seniorstaff.In anotherincident,a
teacherbeing interviewed fora job by a studentpanelwas asked t o si
ng the M ichael
Jackson song ‘Bad’.Shefailed to getthejob afterrefusi
ng.Pupilson anotherinterview
panelvoted in favourofafemalecandidatebecauseshewasthe‘prettiest ’,although she
wasnothired.

School sSecretary Ed Ball

sadmi t
ted t
heapproach used by someschool swas‘complet ely
wrong’,‘absurd’and‘ridiculous’.‘Thepeoplewhoareinchargearetheheadteachers,the
governorsandtheteachers, ’hesaid.‘TheideathatyouwouldgiveoutiPhonestosecretly
spy on teachers,thatwould bein my view,compl etel
y wrong’.‘Any head teacherdoi ng
thatneeds to look hard atthemselves and consider the way in which they are doing
things’.

Butfarfrom dismissi ng the practice,he added:‘Some schoolsdo ask teachersto geta

reportfrom thechildrenabouthow lessonsaregoing’.

Dai
lyM ai
l l6th,2010,p.10
,Tuesday,Apri

2
 OPCIÓ A / OPCIÓN A
I. Answer the following questions using your own words but taking into account the information
in the text. (2 points: 1 point each)

a. According to the text, why are grocery stores, nowadays, successful in comparison to other
businesses?
b. On what basis do food companies justify the higher price of their brand-name products?

II. Are the following statements true (T) or false (F)? Identify the part of the text that supports
your answer by copying the exact passage on the answer sheet. (1.5 point: 0.5 each)

a. National brands are usually more profitable for grocers than store brands.
b. Shoppers find it difficult to resist buying store brand milk and sugar.
c. Major food manufacturers claim their products are as good as store brands.

III. Find a synonym for each of the four words below from these six options: (1 point: 0.25 each)
plunges retailers staple trade down stick products

a. merchants who sell goods directly to the consumers

b. stay, remain
c. drops steeply
d. basic, essential, necessary

IV. Choose a, b, or c, in each question below. Only one choice is correct. (1.5 points: 0.5 each)

1. Nowadays, consumers are short of cash; as a result, they…

a. line up at supermarkets to get groceries.

b. go to restaurants less frequently.
c. eat less than before the recession.

2. Food chains like Wegmans…

a. are introducing more quality store-brand products.

b. are expanding by opening more stores.
c. have decreased the amount of generics.

3. According to the text, the growth of store brands reflects

a. the consolidation of grocery retailers in detriment of major food manufacturers.

b. customers’ loyalty to national brands.
c. the power of national manufacturers.

Part B. Write a 130 to 150-word composition. (4 points)

How has the financial crisis affected daily life in Spain?

3
 OPCIÓ B / OPCIÓN B

I. Answer the following questions using your own words but taking into account the information in
the text. (2 points: 1 point each)

a. What measures have teachers been forced to take in secondary schools?

b. Why have mobile phones been used in some schools?

II. Are the following statements true (T) or false (F)? Identify the part of the text that supports
your answer by copying the exact passage on the answer sheet. (1.5 point: 0.5 each)

a. Teachers have been told not to assign homework.

b. In Kent, iPhones were given to every student.
c. Some schools want their students to express their opinion about their classes.

III. Find a synonym for each of the four words below from these six options: (1 point: 0.25 each)
staff schooling feedback incident panel governors

a. jury, committee
b. event, episode
c. employees
d. response, opinion

IV. Choose a, b, or c, in each question below. Only one choice is correct. (1.5 points: 0.5 each)

1. A teacher was asked to sing ‘Bad’...

a. and got the job.
b. and never got the job.
c. and was then asked to refuse the job.

2. Ed Balls stated that...

a. students should have more power.
b. teachers should be secretly observed.
c. iPhones are not a good tool to provide feedback.

3. Some schools want students to...

a. give their opinion on lessons.
b. describe teachers.
c. report about the use of iPhones.

Part B. Write a 130 to 150-word composition. (4 points)

What is your opinion about giving more power to students in schools?