ANALYSING AND

EVALUATING AN
ADVERTISEMENT
Ghaida alghamdi#201700533
Nowayer alfaihan #201100949
Outline

◦ Background of the Advertisement

◦  The advertisement
◦ Persuasion Tactics
◦ Effectiveness
◦ Summary
Background of the advertisement
◦ The advertisement is about a child who likes to set in the Mercedes car.
◦ He goes to the police station and says him that he has lost.
◦ The officer takes him on his Mercedes car to which the child enjoys with
his teddy bear.
◦ The ad characterizes the ‘Trust’ that its customers have on the brand.
The advertisement
◦ The advertisement is of Mercedes-Benz International.
◦ Mercedes-Benz is the world famous automobiles brand and their
automobiles are characterized by ‘Luxury’.
◦ In this ad, a little child with age around 5-6 years go to the police station,
in the night, with his teddy bear. With a search light and a map, just like
a newspaper, the child go to the station and there tells the officer that
he is lost.
◦ The officer sighs and says to the boy that this is going to be the last
time, then he takes him in Mercedes car to his home.
Persuasion
tactics
•  The main tactic used in the
advertisement is to stimulate
the customers emotionally and
to connect them with an
emotional perspective.
•  Starring a small kid in the ad
adds the beauty and revitalize
the emotional connection.
•  The wink in the kid’s eyes
when the officer tells him that it
is going to be the last, is
amazing and assures the
viewers that he will surely
come again to take that ride
again.
Persuasion
tactics
The purpose or product of
the ad is revealed when the
officer starts the car.
Effectiveness
•  The effectiveness of the ad is
characterized with the trust
and a little happiness that the
child gets when he goes to the
officer and officer takes him to
his home.
•  The effectiveness is also
shown by the kind behaviour of
the officer..
•  A small smirk on child’s face
assures the viewers that he
has done it before and is
determined to do it again even
after the warning of the officer.
Summary
◦  The ad using strong visuals and storyline shows the trust that the customers of that they have on their brand.
◦  The emotional connectivity in the ad is great.
Summary
•  The ad using strong
visuals and storyline
shows the trust that
the customers of that
they have on their
brand.
•  The emotional
connectivity in the ad
is great.