CONSUMER PERCEPTION QUESTIONNAIRE

ROYAL ENFIELD

1. Please state your age group

A.14-17

B.18-22

C.22-30

D.30 -40

E.40-60

F.60 ABOVE

2. Please state your gender

A.MALE

B.FEMALE

3. PLEASE STATE YOUR CURRENT OCCUPATION

A.STUDENT

B.EMPLOYED

C.BUSINESSMEN/PROFESSIONAL

D.RETIRED

E.OTHERS

4.WHAT IS YOUR ANNUAL INCOME?

A.Less than 1,20,000

B. 1,20,000-3,00,000

C. 3,00,000-5,00,000

D. 5,00,000-10,00,000

E.ABOVE 10,00,000
5.WHICH MODEL BIKE ARE YOU USING
A.CLASSIC 350

B.CLASSIC 500

C.THUNDERBIRD

D. ELECTRA

E. DESERT STORM

F.HIMALAYAN

G.STANDARD BULLET

H. CHROME

I.CONTINENTAL GT

E.OTHERS

6.WHAT IS THE SOURCE OF AWARENESS ABOUT ROYAL ENFIELD

A. ADVERTISEMENTS

B. FRIENDS & RELATIVES

C. DEALERS

D. BY SEEING ON ROAD

E.SHOWROOM

7.WHAT ARE THE ATTRIBUTES PREFFERD WHILE PURCHASING A NEW BIKE

A.COST

B.MILEAGE

C.STYLE AND LOOKS

D.RESALE VALUE

E. Maintenance

F. Power of bike

G. Status symbol
8.WHAT IS THE ATTRIBUTE THAT MADE YOU PURCHASE A ROYAL ENFIELD BIKE

A.COST

B.MILEAGE

C.STYLE AND LOOKS

D.RESALE VALUE

E. Maintenance

F. Power of bike

G. Status symbol

9.FOR WHAT PURPOSE DO YOU USE THE BIKE FOR

A.COLLEGE

B.OFFICE

C.STYLE

D.OTHERS

10. WHAT IS YOUR PERCEPTION TOWARDS ROYAL ENFIELD WHEN COMPARED TO

OTHER BIKES

A.EXCELLENT

B.GOOD

C.AVERAGE

D.POOR

11. ARE YOU SATISFIED WITH THE MILEAGE OF THE BIKE

A.YES

B.NO
12.WHAT IS YOUR PERCEPTION WITH REGARD TO MAINTANCE COST OF THE BIKE

A.EXPENSIVE

B.AFFORDABLE

C.CHEAP

13.IS ROYAL ENFIELD SUITABLE FOR ALL TYPES OF ROADS

A.YES

B.NO

14.WHAT IS YOUR PERCEPTION TOWARDS THE APPERANCE OF THE BIKE

A.EXCELLENT

B.GOOD

C.AVERAGE

D.POOR

15.WHAT IS YOUR PERCEPTION TOWARDS THE PRICING OF ROYAL ENFIELD BIKES

A.EXPENSIVE

B.AFFORADBLE

C.CHEAP

16.HAVE YOU RECOMMENDED ROYAL ENFIELD BIKES TO YOUR

FRIENDS/RELATIVES

A.YES

B.NO

17.HOW IS THE AVALIABILITY OF SPARE PARTS OF THE BIKE

A.READILY AVALIABLE

B.DONT GET THEM READILY

C.DONT HAVE GOOD SPARE PARTS

D.NOT AVALIABLE
18.HOW IS THE RESALE VALUE OF THE BIKE

A.EXCELLENT

B.GOOD

C.AVERAGE

D.POOR

19.ARE YOU HAPPY WITH THE RANGE OF PRODUCTS AVAILABLE IN ROYAL ENFIELD

A.YES

B.NO

20.WHAT IS YOUR OPINION ABOUT THE COMPANY WITH RESPECT TO

TECHNOLOGICAL ADVANCEMENTS

A.EXCELLENT

B.GOOD

C.AVERAGE

D.NOT SATISFIED

21. WHAT IS YOUR OPINION ABOUT THE COMPANY WITH RESPECT TO

ADVERTISEMENT AND MARKETING

A.EXCELLENT

B.GOOD

C.AVERAGE

D.NOT SATISFIED

22.WHAT IS YOUR OPINION ABOUT THE COMPANY WITH RESPECT TO DEALERSHIP

A.EXCELLENT

B.GOOD

C.AVERAGE

D.NOT SATISFIED
23.WOULD YOU PREFER TO BUY ROYAL ENFIELD BIKES IN FUTURE

A.YES

B.NO

C.MAY BE

24.HOW DID YOU PURCHASE ROYAL ENFIELD

A.FULL PAYMENT

B.LOAN/EMI

25.WAS THERE BREAKDOWN OF BIKE

A.Not AT ALL

B.VERY RARELY

C.OFTEN

26.WHERE DID YOU PURCHASE THE BIKE

A.SHOWROOM

B.DIRECT SECOND HAND

C.USED VECHILE DEALERSHIP

27.DID YOU PURCHASE ROYAL ENFIELD AS A STATUS OF SYMBOL

A.YES

B.NO

28.HOW DO YOU RATE THE DELIVERY PERFORMANCE

A.POOR

B.AVERAGE

C.GOOD

D.EXCELLENT
31.WHAT WOULD BE YOUR ALTERNATIVE CHOICE OF BIKE

A.TVS

B.YAMAHA

C.KTM

D.HONDA

E.HERO

F.SUZUKI

G.BAJAJ

H.OTHERS

32.What is your opinion about overall sales process?

A.YES

B.NO

33. When it comes to service the bike, where would you prefer?

A.SERVICE CENTER

B.AUTHORIZED DEALER

C.LOCAL MECHANIC